天好咖啡(Tim Hortons)在中國 - 個案研究

Abstract

The goal of this case study is to analyse Tim Hortons published business strategies including business overview, operations, and partnerships in relation to its expansion into China, against the conventional business growth & sustainment practices, identify any gaps and recommend solutions that Tims China could pursue to develop, grow and sustain their business in China. To accomplish this, we had to utilise various types of business analysis methods, including Macro level CAGE analysis methods, Micro industry level Porter’s five analysis, and Internal company analysis to examine the internal processes, resources & competitive advantages analysis. These external & internal findings were then combined using SWOT analysis. Next, to develop a comprehensive summary of recommendations, we presented our solutions in three categories: short-term or most current, medium-term, and long-term. Together, we believe this case study offers a balanced view of how far Tims China has come in its goals to expand into China and the strategies they have deployed along with sound analytical methods, theories, and frameworks to identify business development & sus-tainment practices for Tims China’s continued growth in China

The goal of this case study is to analyse Tim Hortons published business strategies including business overview, operations, and partnerships in relation to its expansion into China, against the conventional business growth & sustainment practices, identify any gaps and recommend solutions that Tims China could pursue to develop, grow and sustain their business in China. To accomplish this, we had to utilise various types of business analysis methods, including Macro level CAGE analysis methods, Micro industry level Porter’s five analysis, and Internal company analysis to examine the internal processes, resources & competitive advantages analysis. These external & internal findings were then combined using SWOT analysis. Next, to develop a comprehensive summary of recommendations, we presented our solutions in three categories: short-term or most current, medium-term, and long-term. Together, we believe this case study offers a balanced view of how far Tims China has come in its goals to expand into China and the strategies they have deployed along with sound analytical methods, theories, and frameworks to identify business development & sus-tainment practices for Tims China’s continued growth in China