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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/87819| 標題: | 天好咖啡(Tim Hortons)在中國 - 個案研究 Tim Hortons in China- A Case Study |
| 作者: | Shlok Bhanu Roy Shlok Bhanu Roy |
| 指導教授: | 曹承礎 Seng-Cho Chou |
| 關鍵字: | 天好咖啡(Tim Hortons)在中國 - 個案研究,國立臺灣大學管理學院企業管理碩士專班,碩士論文,咖啡,喝 咖啡,食品与饮料,加拿大的,加元 (jiāyuán), National Taiwan University,Global MBA,Tim Hortons in China- A Case Study,Coffee,food and beverages,Canadian,China, |
| 出版年 : | 2023 |
| 學位: | 碩士 |
| 摘要: | The goal of this case study is to analyse Tim Hortons published business strategies including business overview, operations, and partnerships in relation to its expansion into China, against the conventional business growth & sustainment practices, identify any gaps and recommend solutions that Tims China could pursue to develop, grow and sustain their business in China.
To accomplish this, we had to utilise various types of business analysis methods, including Macro level CAGE analysis methods, Micro industry level Porter’s five analysis, and Internal company analysis to examine the internal processes, resources & competitive advantages analysis. These external & internal findings were then combined using SWOT analysis. Next, to develop a comprehensive summary of recommendations, we presented our solutions in three categories: short-term or most current, medium-term, and long-term. Together, we believe this case study offers a balanced view of how far Tims China has come in its goals to expand into China and the strategies they have deployed along with sound analytical methods, theories, and frameworks to identify business development & sus-tainment practices for Tims China’s continued growth in China The goal of this case study is to analyse Tim Hortons published business strategies including business overview, operations, and partnerships in relation to its expansion into China, against the conventional business growth & sustainment practices, identify any gaps and recommend solutions that Tims China could pursue to develop, grow and sustain their business in China. To accomplish this, we had to utilise various types of business analysis methods, including Macro level CAGE analysis methods, Micro industry level Porter’s five analysis, and Internal company analysis to examine the internal processes, resources & competitive advantages analysis. These external & internal findings were then combined using SWOT analysis. Next, to develop a comprehensive summary of recommendations, we presented our solutions in three categories: short-term or most current, medium-term, and long-term. Together, we believe this case study offers a balanced view of how far Tims China has come in its goals to expand into China and the strategies they have deployed along with sound analytical methods, theories, and frameworks to identify business development & sus-tainment practices for Tims China’s continued growth in China |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/87819 |
| DOI: | 10.6342/NTU202300734 |
| 全文授權: | 同意授權(全球公開) |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-111-2.pdf | 1.13 MB | Adobe PDF | 檢視/開啟 |
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