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標題: | 金門遊客對於氣候變遷態度與低碳旅遊行為之研究-應用計畫行為理論 Research on the attitudes of climate change and low-carbon tourism behavior of Kinmen tourists based on the Theory of Planned Behavior |
作者: | Hsiao-Pei Hong 洪筱蓓 |
指導教授: | 余家斌 |
關鍵字: | 氣候變遷,計畫行為理論,低碳旅遊, Climate change,Theory of Planned Behavior,low-carbon tourism, |
出版年 : | 2022 |
學位: | 碩士 |
摘要: | 氣候變遷導致全球暖化、極端天氣及海平面上升,嚴重衝擊人類社會和自然環境。觀光旅遊產業為排放溫室氣體二氧化碳的主要來源之一,透過遊客在低碳旅遊過程中,可達到較低量的二氧化碳排放。金門近年來推動低碳島計畫,建構低碳旅遊環境,因此本研究以金門遊客研究對象,旨在了解金門遊客緩解氣候變遷行為意圖與低碳旅遊行為之關聯。 本研究問卷調查在金門機場共收集401份問卷,取得有效問卷385份,問卷內容由五個部分組成,分別為:「受訪遊客氣候變遷基本認識」、「緩解氣候變遷計畫行為理論」、「低碳旅遊行為意圖」、「低碳旅遊行為」及「遊客背景屬性資料」。利用敘述性統計、信度分析、多元迴歸分析及相關分析等進行研究假設驗證。 研究結果建立了金門遊客緩解氣候變遷行為意圖模式,迴歸模式解釋量為52.1%,「氣候變遷態度」、「主觀規範」及「知覺行為控制」變項對「緩解氣候變遷行為意圖」皆呈現顯著正向影響,又以「知覺行為控制」影響程度最高。「緩解氣候變遷行為意圖」對於「低碳旅遊行為意圖」及「低碳旅遊行為」皆有顯著正相關;「低碳旅遊行為意圖」對於「低碳旅遊行為」亦有顯著正相關。「低碳旅遊行為意圖」中,遊客最願意從事低碳旅遊之類別為「低碳消費」其次為「低碳住宿」。 研究提出加強大眾氣候變遷觀念及環保意識、低碳旅遊環境的推動及後續研究之相關建議。 Climate change leads to global warming, extreme weather and rises in sea levels, which directly impacts human society and the natural environment. Although the tourism industry is the main source of greenhouse gas emissions, low-carbon tourism allows tourists to reduce their carbon emissions. This year, Kinmen has begun promoting a “low-carbon island” campaign, building low-carbon tourism areas, which is why Kinmen tourists are the focus of this study. This study aims to understand the correlation between the behavioral intent of Kinmen tourists to mitigate climate change and their low-carbon tourism behavior. At Kinnmen airport, this study distributed 401 questionnaires, 385 valid questionnaires were collected. The questionnaire consisted of five parts: tourist understanding of climate change, The Theory of Planned Behavior to mitigate climate change, low-carbon tourism behavioral intent, low-carbon tourism behavior and the background information of the tourist. The obtained data was then analyzed with descriptive statistics analysis, reliability analysis, multiple regression analysis and correlation analysis. This study establishes a model to mitigate climate change behavior based on the Theory of Planned Behavior, and 52.1% of overall variances were able to be explained with the regression model. Climate change attitudes, subjective norms and perceived behavioral control demonstrated a positive influence with behavioral intent to mitigate climate change, with perceived behavioral control being the predominant influential factor. Behavioral intent to mitigate climate change has a positive correlation on both low-carbon tourism behavioral intent and low-carbon tourism behavior, while low-carbon tourism behavioral intent exhibited a positive correlation on low-carbon tourism behavior. Within low-carbon tourism behavioral intent, tourists showed the greatest intent for the category of low carbon consumption, followed by low carbon accommodation. The research outcome of this study puts forward relevant suggestions pertaining to the strengthening of the public's concept of climate change, environmental awareness, the promotion of a low-carbon tourism environment, as well as potential future research directions. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/86109 |
DOI: | 10.6342/NTU202203242 |
全文授權: | 同意授權(全球公開) |
電子全文公開日期: | 2022-09-16 |
顯示於系所單位: | 森林環境暨資源學系 |
文件中的檔案:
檔案 | 大小 | 格式 | |
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U0001-0809202202482700.pdf | 1.73 MB | Adobe PDF | 檢視/開啟 |
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