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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/85630| 標題: | 世界廚房: 美食生活空間 World Kitchen: A Food Lifestyle Space |
| 作者: | Umair Ali Khan |
| 指導教授: | 陳家麟(Chialin Chen) |
| 關鍵字: | 食物,生活方式,烹飪,社交俱樂部,獨家的,會員資格, food,lifestyle,cooking,social club,exclusive,membership, |
| 出版年 : | 2022 |
| 學位: | 碩士 |
| 摘要: | 該商業計劃提出了一個以食物和烹飪為基礎的獨特生活方式空間,會員可以在這裡探索、學習和享受國際美食。這個概念是基於台灣城市人對世界和其他文化持開放態度的想法。他們喜歡國際美食,並渴望了解更多。同時,需要進入專屬社區,消費者願意為獲得更多專屬和優質服務而支付溢價。這些假設得到了市場研究調查和對行業專業人士的採訪的廣泛支持。 主要產品和服務包括世界一流的廚房設施、配備齊全的高端電器、國際採購的食品儲藏室、頂級內部廚師和貴賓休息室。該商業計劃採用年度訂閱模式,提供豪華、VIP 和專業套餐的分層會員資格。該業務預計在第二年實現盈虧平衡,並從第三年開始盈利。 該商業計劃的動機是通過精緻的國際風味和體驗美食和烹飪樂趣的新方式來提升當地美食的味覺。它旨在通過最先進的廚房空間和屢獲殊榮的內部廚師在輕鬆的環境中分享專業知識來實現這一願景。 This business plan proposes an exclusive lifestyle space based around food and cooking where members can explore, learn, and enjoy international cuisine. The concept is based on the idea that urban Taiwanese are open-minded about the world and other cultures. They enjoy international cuisines and have the desire to know more. At the same time, there is a demand for access to an exclusive community, where consumers are willing to pay a premium for access to more exclusive and high-quality services. These assumptions were broadly supported by the market research survey and interviews with industry professionals. The key products and services include world-class kitchen facilities, fully equipped with high-end appliances, an internationally-sourced pantry, a top in-house chef, and a VIP lounge. The business plan operates on an annual subscription model with a tiered membership offering Deluxe, VIP, and Professional packages. The business is expected to break-even in the second year and be profitable from the third year. The business plan is motivated by the vision to elevate the local food palate through exquisite international flavours and a new way to experience the joy of food and cooking. It aims to realize this vision by sharing expert knowledge in a relaxed environment through state-of-the-art kitchen space and award-winning in-house chef. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/85630 |
| DOI: | 10.6342/NTU202201094 |
| 全文授權: | 同意授權(全球公開) |
| 電子全文公開日期: | 2022-07-05 |
| 顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-2406202214401100.pdf | 2.43 MB | Adobe PDF | 檢視/開啟 |
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