Skip navigation

DSpace

機構典藏 DSpace 系統致力於保存各式數位資料(如:文字、圖片、PDF)並使其易於取用。

點此認識 DSpace
DSpace logo
English
中文
  • 瀏覽論文
    • 校院系所
    • 出版年
    • 作者
    • 標題
    • 關鍵字
    • 指導教授
  • 搜尋 TDR
  • 授權 Q&A
    • 我的頁面
    • 接受 E-mail 通知
    • 編輯個人資料
  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/85630
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor陳家麟(Chialin Chen)
dc.contributor.authorUmair Ali Khanen
dc.date.accessioned2023-03-19T23:20:06Z-
dc.date.copyright2022-07-05
dc.date.issued2022
dc.date.submitted2022-06-30
dc.identifier.citation1111人力銀行 - 網頁錯誤 (Average Salary for Store Manager). (2022). Job Salary. Retrieved from https://www.jobsalary.com.tw Ferry, T. (2016, September 14). Fitness Industry Benefits Taiwanese Health and Business Alike. Taiwan Business TOPICS. Retrieved from https://topics.amcham.com.tw/2016/09/fitness-industry-benefits-taiwanese-health-business-alike/ Finley, B. S. (2016, May 13). How online “influencers” are changing the food industry. BBC News. https://www.bbc.com/news/business-36271043 Focus Taiwan - CNA English News. (2022, April 26). Taiwan’s food, beverage sales smash quarterly records in Q1 - Focus Taiwan. Focus Taiwan. Retrieved from https://focustaiwan.tw/business/202204260014 Gardner, D. (2020, January 9). Global Food Crazes Find Fans in Taipei. Taiwan Business TOPICS. https://topics.amcham.com.tw/2020/01/global-food-crazes-taipei/ How Has Social Media Improved Cooking Skills at Home? (2019, June 10). GCL Food Ingredients. https://gclfoodingredients.com/cooking-improved-by-social-media/ Joe Hannon, Group Product Manager - Operations. (2022, February 11). 4 Restaurant Inventory Management Tips and Best Practices. Restaurant365. Retrieved from https://www.restaurant365.com/blog/4-restaurant-inventory-management-tips-and-best-practices/ Ministry of Foreign Affairs, Republic of China (Taiwan). (2020, May 1). Tantalizing Transformation. Taiwan Today. Retrieved from https://taiwantoday.tw/news.php?post=176117&unit=12 Ocean, R. (2022, March 21). Kitchen Appliances Market Size 2022 Demand Analysis, Industry Size-Share Estimation, Top Leading Companies, Future Strategies, Business Opportunities, Growth Statistics, Revenue and Forecast to 2030. Taiwan News. Retrieved from https://www.taiwannews.com.tw/en/news/4480373 Statista. (2021, September 24). Average disposable income per household in Taiwan 2010–2020. Retrieved from https://www.statista.com/statistics/922544/taiwan-average-disposable-income-per-household/ Statista. (2022, February 28). Gross domestic product (GDP) per capita in Taiwan 1985–2026. Retrieved from https://www.statista.com/statistics/727592/gross-domestic-product-gdp-per-capita-in-taiwan/ Taiwan Demographics Profile. (2022). CIA World Factbook. Retrieved from https://www.indexmundi.com/taiwan/demographics_profile.html W. (2019, July 19). 7 Tips for Inventory Management at your Restaurant. WebstaurantStore. Retrieved from https://www.webstaurantstore.com/article/138/restaurant-inventory-management.html What Is Influencer Marketing and Its Benefits. (2020, August 12). Engaio Digital. Retrieved from https://engaiodigital.com/influencer-marketing/ 台北時報. (2020, March 2). Business booming for kitchen suppliers. Taipei Times. Retrieved from https://www.taipeitimes.com/News/biz/archives/2011/11/21/2003518864
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/85630-
dc.description.abstract該商業計劃提出了一個以食物和烹飪為基礎的獨特生活方式空間,會員可以在這裡探索、學習和享受國際美食。這個概念是基於台灣城市人對世界和其他文化持開放態度的想法。他們喜歡國際美食,並渴望了解更多。同時,需要進入專屬社區,消費者願意為獲得更多專屬和優質服務而支付溢價。這些假設得到了市場研究調查和對行業專業人士的採訪的廣泛支持。 主要產品和服務包括世界一流的廚房設施、配備齊全的高端電器、國際採購的食品儲藏室、頂級內部廚師和貴賓休息室。該商業計劃採用年度訂閱模式,提供豪華、VIP 和專業套餐的分層會員資格。該業務預計在第二年實現盈虧平衡,並從第三年開始盈利。 該商業計劃的動機是通過精緻的國際風味和體驗美食和烹飪樂趣的新方式來提升當地美食的味覺。它旨在通過最先進的廚房空間和屢獲殊榮的內部廚師在輕鬆的環境中分享專業知識來實現這一願景。zh_TW
dc.description.abstractThis business plan proposes an exclusive lifestyle space based around food and cooking where members can explore, learn, and enjoy international cuisine. The concept is based on the idea that urban Taiwanese are open-minded about the world and other cultures. They enjoy international cuisines and have the desire to know more. At the same time, there is a demand for access to an exclusive community, where consumers are willing to pay a premium for access to more exclusive and high-quality services. These assumptions were broadly supported by the market research survey and interviews with industry professionals. The key products and services include world-class kitchen facilities, fully equipped with high-end appliances, an internationally-sourced pantry, a top in-house chef, and a VIP lounge. The business plan operates on an annual subscription model with a tiered membership offering Deluxe, VIP, and Professional packages. The business is expected to break-even in the second year and be profitable from the third year. The business plan is motivated by the vision to elevate the local food palate through exquisite international flavours and a new way to experience the joy of food and cooking. It aims to realize this vision by sharing expert knowledge in a relaxed environment through state-of-the-art kitchen space and award-winning in-house chef.en
dc.description.provenanceMade available in DSpace on 2023-03-19T23:20:06Z (GMT). No. of bitstreams: 1
U0001-2406202214401100.pdf: 2486656 bytes, checksum: 4fca26406972afac056c379e268b1d8e (MD5)
Previous issue date: 2022
en
dc.description.tableofcontentsAbstract ii Acknowledgements iii Executive Summary iv List of Figures vi List of Tables vii 1. Business Overview 1 1.1 Products 1 1.1.1 The World Kitchen: The Space 1 1.1.2 World Kitchen: The Equipment 1 1.1.3 The Pantry 2 1.1.4 Luxury (VIP Lounge) 3 1.2 Services 4 1.2.1 Lifestyle 4 1.2.2 Learn 4 1.2.3 Share 5 1.2.4 Present 5 2. The Market 6 2.1 Market Landscape in Taiwan 6 2.2 Market Trends 7 2.3 External Analysis 8 Porter’s Five Forces Model 8 2.4 Internal Analysis and Value Proposition 10 2.4.1 Business Model Canvas 10 2.4.2 Value Proposition 11 2.4.3 Core Capability 12 2.4.4 SWOT Analysis 12 2.4.5 Competitive Advantage 13 3. The Consumer 15 3.1 Market Research 15 3.2 Target Consumers 16 3.3 Competitor Analysis 17 3.4 Positioning Statement 18 4. Operations 19 4.1 Organizational Chart 19 4.3 HR Management 20 4.3.1 Staff and Responsibilities 20 4.3.2 Operational Process 21 4.4 Supplier Management 23 4.4.1 Supplier Source 23 4.4.2 Inventory 23 4.4.3 Equipment 23 4.5 Risk Management & Customer Retention 23 4.6 Customer Experience Journey 24 5. Marketing Strategy 25 5.1 Advertising and Communication Strategies 25 5.3 Consumer Management 25 5.4 Sales & Promotion Channels 26 5.5 Pricing 26 6. Finances 29 6.1 Assumptions 29 6.2 Start-up Costs 29 6.3 Income Statement Forecast 30 6.4 Expected Cash Flow 31 6.5 Balance Sheet Forecast 32 6.6 Break-Even Analysis 33 7. Discussion 35 7.1 Projected Roadmap 35 7.2 Risk Analysis 36 7.3 Exit Strategy 37 Appendix 38 Survey Questionnaire 38 Survey Results Illustrated 45 Personal Interview Questions 51 References 53
dc.language.isoen
dc.subject社交俱樂部zh_TW
dc.subject烹飪zh_TW
dc.subject會員資格zh_TW
dc.subject生活方式zh_TW
dc.subject食物zh_TW
dc.subject食物zh_TW
dc.subject生活方式zh_TW
dc.subject烹飪zh_TW
dc.subject社交俱樂部zh_TW
dc.subject獨家的zh_TW
dc.subject獨家的zh_TW
dc.subject會員資格zh_TW
dc.subjectcookingen
dc.subjectfooden
dc.subjectlifestyleen
dc.subjectsocial cluben
dc.subjectexclusiveen
dc.subjectmembershipen
dc.subjectfooden
dc.subjectlifestyleen
dc.subjectcookingen
dc.subjectsocial cluben
dc.subjectexclusiveen
dc.subjectmembershipen
dc.title世界廚房: 美食生活空間zh_TW
dc.titleWorld Kitchen: A Food Lifestyle Spaceen
dc.typeThesis
dc.date.schoolyear110-2
dc.description.degree碩士
dc.contributor.oralexamcommittee謝源弘(James Hsieh),林益全(William Lin)
dc.subject.keyword食物,生活方式,烹飪,社交俱樂部,獨家的,會員資格,zh_TW
dc.subject.keywordfood,lifestyle,cooking,social club,exclusive,membership,en
dc.relation.page65
dc.identifier.doi10.6342/NTU202201094
dc.rights.note同意授權(全球公開)
dc.date.accepted2022-06-30
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
dc.date.embargo-lift2022-07-05-
顯示於系所單位:管理學院企業管理專班(Global MBA)

文件中的檔案:
檔案 大小格式 
U0001-2406202214401100.pdf2.43 MBAdobe PDF檢視/開啟
顯示文件簡單紀錄


系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。

社群連結
聯絡資訊
10617臺北市大安區羅斯福路四段1號
No.1 Sec.4, Roosevelt Rd., Taipei, Taiwan, R.O.C. 106
Tel: (02)33662353
Email: ntuetds@ntu.edu.tw
意見箱
相關連結
館藏目錄
國內圖書館整合查詢 MetaCat
臺大學術典藏 NTU Scholars
臺大圖書館數位典藏館
本站聲明
© NTU Library All Rights Reserved