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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/84807
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor許文馨(Wen-Hsin Hsu)
dc.contributor.authorYoshihito Okadaen
dc.contributor.author岡田善仁zh_TW
dc.date.accessioned2023-03-19T22:26:40Z-
dc.date.copyright2022-09-30
dc.date.issued2022
dc.date.submitted2022-09-29
dc.identifier.citation1. LALAINE C. DELMENDO. (2021, August 25). Global Property Guide, Taiwan/Market in Depth, Both demand and supply continue to rise. Retrieved from https://www.globalpropertyguide.com/Asia/Taiwan 2. LALAINE C. DELMENDO. (2022, January 31). Global Property Guide, Japan/Market in Depth, Property price index rose by 6.9%. Retrieved from https://www.globalpropertyguide.com/Asia/Japan 3. Department of Land Administration, Taipei City Government. (2021, July 30). 臺北市不動產市場動態 - 109年住宅市場 Retrieved from https://epaper.land.gov.taipei/Item/Detail/%E8%87%BA%E5%8C%97%E5%B8%82%E4%B8%8D%E5%8B%95%E7%94%A2%E5%B8%82%E5%A0%B4%E5%8B%95%E6%85%8B---109%E5%B9%B4%E4%BD%8F%E5%AE%85%E5%B8%82 4. CISION. (2021, March 18). Global Real Estate Market Report 2021: Market is Expected to Grow from $2687.35 Billion in 2020 to $3717.03 Billion in 2025 - Forecast to 2030. Retrieved from https://www.prnewswire.com/news-releases/global-real-estate-market-report-2021-market-is-expected-to-grow-from-2687-35-billion-in-2020-to-3717-03-billion-in-2025---forecast-to-2030--301250151.html 5. .ETtoday房產雲. (2021, February 25). 全台住宅交易總額連2年衝2.4兆元 中南3都意外倒退嚕Retrieved from https://house.ettoday.net/news/1926276 6. FIDELITY VIEWPOINTS. (2022, June 1). How much house can I afford? Consider these guidelines to help determine your budget. Retrieved from https://www.fidelity.com/viewpoints/personal-finance/before-buying-house 7. Immigration Services Agency of Japan (2021, March 31). Taiwanese Population in Japan Retrieved from https://www.moj.go.jp/isa/publications/press/13_00014.html 8. HOME4U, (n.d). Price comparison of second hand-apartments in Tokyo [Area x Floor plan] (東京都の中古マンションの価格相場比較 [ エリア×間取り ]) Retrieved from https://www.home4u.jp/buy/search/sbMatrixDispArea/3/3/13/disp=2 9. HOME4U, (n.d). Price comparison of second-hand apartments in Chiba [Area x Square meters] (千葉県の中古マンションの価格相場比較 [ 地域×平米数]) Retrieved from https://www.home4u.jp/buy/search/sbMatrixDispArea/3/3/12/disp=1 10. Suumo, (n.d). https://suumo.jp/ 11. at home, (n.d). https://www.athome.co.jp/ 12. Sinyi Realty信義房屋 (n.d). https://www.sinyi.com.tw/ 13. TOKYU LIVABLE, INC. 東急房地產 東急リバブル http://www.livable.biz/taiwan/ 14. JOYLIFE株式會社– 日本不動產專家 https://joylife-taiwan.com.tw/ 15. Ambitious Consultants International Inc 亞洲大志國際顧問有限公司 http://mij.com.tw/ 16. BEYOND BORDERS CO., LTD. http://beyondborders.jp/en/ 17. FISCO. (2022, August 1). Ranking of Social lending platform in Japan【23社比較】ソーシャルレンディングのおすすめランキング Retrieved from https://fisco.jp/media/lending-ranking/ 18. LendingClub, (n.d)., LendingClub. Retrieved from https://www.lendingclub.com/ 19. 弁護士法人M&A総合法律事務所. (2022, April 1) Can foreigners buy real estate in Japan? Explanation by a Japanese lawyer (外国人は日本の不動産を購入できるのか?必要な書類や手続きは?について日本弁護士が徹底解説!) Retrieved from https://malaw.jp/assetlaw/%E5%A4%96%E5%9B%BD%E4%BA%BA%E6%97%A5%E6%9C%AC%E4%B8%8D%E5%8B%95%E7%94%A3%E8%B3%BC%E5%85%A5/ 20. Junichi Yatsuo. (2019, August 22). Basic Structure of Inheritance Tax and Gift Tax -Comparison between Japan and Taiwan- (相続税・贈与税の基本構造~日本と台湾の比較~) https://profession-net.com/professionjournal/inheritance-article-203/ 21. MITSUI FUDOSAN REALTY. (2019, December 4). What is the brokerage fee for buying and selling real estate? Explanation of the upper limit, calculation examples (不動産売買にかかる仲介手数料とは?上限と計算例、ポイントを解説) Retrieved from https://www.rehouse.co.jp/relifemode/column/life-column/mr-7001/ 22. Tatsujin Journal (n.d.). PEST分析とは?不動産会社を取り巻く状況を理解して経営に役立てよう Retrieved September 2022, from https://www.retech-network.com/posts/realestate-tech/detail/487 23. Department of Census 國勢普查處. (2021, December 23). 109 年工業及服務業受僱 員工全年總薪資中位數及分布統計結果. Directorate-General of Budget, Accounting and Statistics, Executive Yuan, R.O.C. (Taiwan) 行政院主計總處. Retrieved from https://www.dgbas.gov.tw/ct.asp?xItem=47996&ctNode=5624 24. Earnings Exploration & Information System 行政院主計總處:薪情平台. (2021). 109 年個人薪情比比看. Directorate-General of Budget, Accounting and Statistics, Executive Yuan, R.O.C. (Taiwan) 行政院主計總處. Retrieved from https://earnings.dgbas.gov.tw/experience_sub_01.aspx 25. Department of Census 國勢普查處人口普查科. (2021, August 31). 109 年人口及住宅 普查初步統計結果. Directorate-General of Budget, Accounting and Statistics, Executive Yuan, R.O.C. (Taiwan) 行政院主計總處. Retrieved from https://www.dgbas.gov.tw/ct.asp?xItem=47564&ctNode=6546&mp=1 26. Lee, Tong-Rong 李同榮. (2020, August 28). 房市 50 年揚升大週期結束 未來 50 年 走向平穩. 工商時報. Retrieved from https://ctee.com.tw/house/housinginvest/322532.html 27. Lin, Rong-Fang 林榮芳. (2021, October 10). 台史半世紀 6 波房市循環 兩蔣時代一 招打趴房價. CTWant. Retrieved from https://www.ctwant.com/article/144154 28. Tsai, Pei-Jung 蔡佩蓉. (2018, March 16). 台灣獨創預售屋近 50 年 從「宜家大廈」 7 天賣光說起. 好房網 HouseFun News. Retrieved from https://news.housefun.com.tw/news/article/530928190863.html 29. Chao, Chen-Wei. (2017, January). The Construction of Equity Crowdfunding Regulations in Taiwan – A Comparative Analysis with American Law 臺灣股權式群眾募資法制之建構 — 以美國法之比較為中心. National Taiwan University, Graduate Institute of Interdisplinary Legal Studies, College of Law, Master Thesis. DOI: 10.6342/NTU201700617 Retrieved from https://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0001-1402201714585100 30. CARRY ME (2020, January 14) Taiwanese Banks in Japan 不動產買賣須知小魚兒~在日本能貸款買房嗎? Retrieved from https://dailu8.com/blog-more/43 31. Cohen, J. (2016, April 27). A Study on the History and Functionality of Real Estate Crowdfunding. University of Pennsylvania. Wharton Research. Retrieved October 2021, from https://repository.upenn.edu/joseph_wharton_scholars/19 32. at home, (n.d). Rent Property Investment Yield Calculator (賃貸用不動産の投資利回り) Retrieved from https://www.athome.co.jp/contents/shikin/user_toushi/ 33. Wanzhen, Ma. (2022, Aug 14). Mirror Media. [Taiwanese are crazy about buying a house in Japan 1] Transactions are made every day! Exchange rate depreciation + housing price rise Retrieved from https://www.mirrormedia.mg/story/20220812money006/ 34. Masafumi, Miura. (2022, January 24). Gentosha Gold Online. Tokyo real estate prices continue to soar... Retrieved from https://gentosha-go.com/articles/-/40261 35. Tokyo Restyle, (2022, August 24). What percentage is the target yield? About the average yield market and calculation of real estate investment. Retrieved from https://restyle.tokyo/forbeginners/estimated_yield.html
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/84807-
dc.description.abstractRecently, real estate prices have risen abnormally in Taiwan year by year. The problem is that average and median income people cannot buy their own houses even if they are striving for owning houses. Especially in Taipei, the average price of a 3-bedroom apartment is NT$30 million (=US$1 million) even if it is a 30 to 40-year-old house. On the other hand, the median annual income including bonuses and others NT$501,000(=US$16,700), average annual income of NT$650,000(=US$21,666) in 2020, which means Taiwanese need to pay the full amount of their 50-year annual income to the house in Taiwan. Some people want to buy a house not only for living by themselves, but it is also because of Taiwanese culture, such as protecting their face, for social status, or for marriage. If you have no house, you cannot get married in Taiwan because of its old culture/custom. According to Global Property Guide, Taiwan is one of the worst places for property owners and real estate investments in the world because of the lowest yields (Small rent as return ÷ High price house). Generally, and traditionally, living costs in Japan are higher than in Taiwan. However, if you look at real estate prices in Tokyo, Japan, a 3-bedroom price is between US$500,000 to US$1.5 million for a new house. If you look at the second-hand market, the price is between US$100,000 to US$500,000 or you can even find it lower. But even though house prices in Japan are lower, Traditional Taiwanese banks do not want to lend money for overseas investments. Japanese banks also do not want to lend money to foreigners, especially those who do not have jobs/businesses in Japan. Another problem is the language barrier between Taiwan and Japan, especially in the real estate industry. The real estate industry is traditionally focus on the domestic market. There are not many people who can speak a foreign language in this industry. Our company name is JT Connect. JT stands for Japan/Taiwan. We are the one-stop service provider for cross-border real estate transactions. Our vision and mission are to help Taiwanese people and contribute to Japanese society. Provide solutions, reasonable & affordable houses in Japan to the Taiwanese people who are median and average income, people who cannot afford a house in Taiwan. There are some people who want to sell houses in Japan as well. By connecting both nations, we can contribute to both societies. For financing, we will help you to find new financial solutions by partnering with a funding platform on top of or instead of traditional financing. We can assess real estate risks in Japan utilizing our specialized market knowledge and it will help to mitigate the investment risks for the funding platform investors. It will make it easier to get financial support. Our primary target countries are Japan and Taiwan because of selection and concentration, specializing in specific fields, at the first stage. Once our business has been stable, we can expand this business geographically such as Southeast Asia, North America, and Europe in the future.zh_TW
dc.description.provenanceMade available in DSpace on 2023-03-19T22:26:40Z (GMT). No. of bitstreams: 1
U0001-2109202220290100.pdf: 6368897 bytes, checksum: 634a6c37bd4df2ac40f49b2b4072ed57 (MD5)
Previous issue date: 2022
en
dc.description.tableofcontentsAcknowledgement iii Executive Summary iv Chapter 1: Introduction/Company Overview 1 1.1 Brief Introduction of Our Company 1 1.2 Vision and Mission 1 1.3 Problem Statement 2 1.4 Business Description (Products and Services) 3 1.5 Social Value (Solution and Benefit) 4 Chapter 2: Market Overview and Analysis 8 2.1 Market Size 8 2.1.1 Benchmark - Taiwan Market 8 2.1.2 Benchmark/Yields in Taiwan 9 2.1.3 Benchmark - in Japan and Tokyo Market 9 2.1.4 Higher Rental Yields in Japan and Tokyo 9 2.1.5 Taiwanese population in Japan 10 2.2 Competitors 11 2.3 Financial Solution 11 2.3.1 Traditional Bank 11 2.3.2 Social Lending Platform 13 2.4 Regulations and law 15 2.4.1 Legal partner 15 2.4.2 License issue 15 2.4.3 Buying house/real estate by foreigners 16 2.4.4 Major Taxes in Japan 17 2.5 PEST Analysis in real estate industry in Japan 18 2.6 SWOT Analysis 19 2.7 Five Competitive Forces 21 Chapter 3: Survey and Interview 22 3.1 Potential Customer Survey 22 3.1.1 Basic Information 23 3.1.2 Investment tendency/preference 27 3.1.3 Real Estate Investment Tendency 32 3.1.4 Platform impression 36 3.2.1 Taiwanese franchise owner of real estate agency 42 3.2.2 Japanese chairman of real estate agency both in Taiwan and Japan 43 3.2.3 Taiwanese American Owner of Japanese house 44 Chapter 4: Strategy 45 4.1 Corporate Strategy 45 4.1.1 Selection and Concentration 45 4.1.2 Competitors Analysis and Positioning 46 4.2 Target Market and Customer Segmentation 47 4.2.1 Demographics and Psychographics 47 4.2.2 Customer Persona 47 4.3 Growth Strategy 49 4.4 Business Model Canvas 50 4.5 Marketing Mix and Sales Strategy (4P) 53 4.5.1 Property (Product) 53 4.5.2 Price (and Profit for customers) 54 4.5.3 Physical distribution 55 4.5.4 Promotion 55 4.5.5 Marketing Strategy 56 4.6 Strategic Partnership/Alliance 57 4.6.1 Partnership with Ambitious Inc 57 4.6.2 Partnership with Yungching Real Estate 58 4.7 Revenue Stream 59 Chapter 5: Organization and Management 61 5.1 Management team 61 5.2 Organization Structure 63 5.3 Recruitment and Organization 63 5.4 Office set-up 64 Chapter 6: Financial Plan 65 6.1 Capital Expenditure (Start Up Cost) 66 6.2 Operation Budget 67 6.2.1 Revenue Growth 68 6.2.2 Sales Count 68 6.2.3 Operating Expenses 69 6.2.4 Net Income 69 6.3 Income Statement 70 6.4 Cash flow Statement 70 6.5 Balance Sheet Statement 71 Chapter 7: Uncertainty Risks 72 7.1 Political risks 72 7.2 Regulation change 72 7.3 Economic Crisis 73 7.4 Physical risk 73 7.5 Liability risk 73 7.6 Crime and Cyber risk 74 7.7 Vacancy risk and Reputation risk 74 7.8 Account Receivable & Bankruptcy Risk 75 7.9 Risk of Crowdfunding 76 Chapter 8: Future Plans, Conclusions 77 8.1 Geographical Expansion 77 8.2 Product Expansion 78 8.3 New Business Segments 78 8.4. Conclusions 78 References 79 Appendix 1: Sample Rooms 83 Appendix 2: Price comparison of second-hand apartments by Area 86 Appendix 3: Cash flow for Customer 88 Appendix 4: Potential Customer Survey 91 Appendix 5: Industry Interview Record 107
dc.language.isoen
dc.title跨境不動產交易及財務解決方案zh_TW
dc.titleCross-border Real Estate Transaction with Financial Solutionen
dc.typeThesis
dc.date.schoolyear110-2
dc.description.degree碩士
dc.contributor.oralexamcommittee余峻瑜(Jiun-Yu Yu),堯里昂(Leon van Jaarsveldt)
dc.subject.keyword跨境,房地產,投資,住房,社貸,眾籌平台,zh_TW
dc.subject.keywordCross-border,Real Estate,Investment,Housing,Social lending,Crowdfunding Platform,en
dc.relation.page113
dc.identifier.doi10.6342/NTU202203765
dc.rights.note同意授權(限校園內公開)
dc.date.accepted2022-09-29
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
dc.date.embargo-lift2022-09-30-
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