請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/83520完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林俊昇 | zh_TW |
| dc.contributor.author | 邱敬文 | zh_TW |
| dc.contributor.author | Ching-Wen Chiu | en |
| dc.date.accessioned | 2023-03-19T21:09:29Z | - |
| dc.date.available | 2023-12-26 | - |
| dc.date.copyright | 2022-09-07 | - |
| dc.date.issued | 2022 | - |
| dc.date.submitted | 2002-01-01 | - |
| dc.identifier.citation | 一、中文部分 1. Alvin Toffler著（2018），未來的衝擊，中信出版社。 2. B. Joseph Pine & James H. Gilmore 著（2013），體驗經濟時代。經濟新潮社。 3. Mathew Sweezey著（2021) ，場景行銷模式：在無限媒體時代，突破雜訊，超越演算法，打造自動獲利的顧客旅程，天下雜誌。 4. Robert K. Yin著（2009)，個案研究：設計與方法，五南。 5. 呂維苓（2016），體驗經濟下的產業轉型–以旅遊電商KKday為例。 6. 巫基福（2011），體驗經濟之真實性研究─以體驗展示的場所營造為例。 7. 沈進成、廖若岑、周君妍(2005)，休閒體驗模組及遊客意象關係之研究─以華山咖啡為例。 8. 林宛儒（2012），民宿遊客是否願意為體驗經濟支付更高的價格？以南投縣魚池鄉為例。 9. 林星彤（2017），體驗經濟時代旅行業的創新發展。 10. 邱馨卉（2013），從資訊處理模式與體驗行銷模式的比較探討從眾的調節效應－以智慧型手機產業為例。 11. 洪啟峰（2008），體驗經濟下成衣觀光工廠建構之研究。 12. 胡淑莉（2019），體驗來自經驗：由顧客旅程中的相對感受發展服務設計。 13. 張菀珍著（2006）。社區學習的創新思維—體驗學習，師大書苑。 14. 許崇偉（2021），新型冠狀病毒（COVID-19）疫情對國內旅行業者影響之探討-以上市（櫃）旅行業者為例。 15. 陳怡靜（2020），文創旅館品牌策略研究─以OrigInn Space大稻埕旅館為例。 16. 陳悅琴、張毓奇 (2009），熱門甜品之病毒式行銷、消費體驗與幸福感之研究。 17. 曾光華，陳貞吟，饒怡雲著（2015），觀光與餐旅行銷：體驗、人文、美感，前程文化。 18. 黃宥睿（2009），以體驗經濟觀點研究基本型服務及體驗型服務對顧客忠誠度之影響-以華航為例。 19. 楊婉苓（2021），地方旅宿業之服務體驗行銷策略─以金門慢漫民宿為例。 20. 葉結實，段兆麟(2002)，體驗經濟觀點的休閒農場遊憩管理構思。 21. 蔡宜吟（2015），體驗經濟下服務創新模式之建構。 22. 蕭又展（2013），以體驗經濟模式探討社頭織襪產業之文創商品設計。 二、英文部分 1. Arnould, E., & Price, L. (1993). River magic: Extraordinary experiences and the extended service encounter. Journal of Consumer Research, 20(1), 24–45. 2. Azis, N., Amin, M., Chan, S., & Aprilia, C. (2020). How smart tourism technologies affect tourist destination loyalty. Journal of Hospitality and Tourism Technology, 11(4), 603–625. 3. Becker, L., & Jaakkola, E. (2020). Customer experience: Fundamental premises and implications for research. Journal of the Academy of Marketing Science, 48(4), 630–648. 4. Bernd Schmitt（1999）Experiential Marketing,Journal of Marketing Management, P53-67. 5. Buzova, D., Cervera-Taulet, A., & Sanz-Blas, S. (2020). Exploring multisensory place experiences through cruise blog analysis. Psychology and Marketing, 37(1), 131–140. 6. Caru & Cova，2003，Revisiting Consumption Experience: A More Humble but Complete View of the Concept, Market Theory. 7. Castellani, P., Bonfanti, A., Canestrino, R., & Magliocca, P. (2020). 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Holbrook 和 Hirschman（1982）The experiential aspects of consumption: Consumer fantasies, feelings, and fun, Journal of consumer research. 19. Holbrook, M.B. (2000) The Millennial Consumer in the Texts of Our Times: Experience and Entertainment. Journal of Macromarketing, 20, 178-192. 20. Huang, Y. F., Zhang, Y., & Quan, H. (2019). The relationship among food perceived value, memorable tourism experiences and behaviour intention: The case of the Macao food festival. International Journal of Tourism Sciences, 19(4), 258–268. 21. J.A. Maxwell, (2012) ,Qualitative Research Design : An Interactive Approach. 22. Kahneman, D. (2000). Evaluation by moments: Past and future. In D. Kahneman, & A. Tversky (Eds.), Choice, values and frames. Cambridge University Press. 23. Kim, H., & So, K. K. F. (2022). Two decades of customer experience research in hospitality and tourism: A bibliometric analysis and thematic content analysis. International Journal of Hospitality Management, 100(January), 1–15. 24. Kim, H., Koo, C., & Chung, N. (2021). The role of mobility apps in memorable tourism experiences of Korean tourists: Stress-coping theory perspective. Journal of Hospitality and Tourism Management, 49(Dec), 548–557. 25. Kim, J.-H. (2009). Development of a scale to measure memorable tourism experiences [Unpublished doctoral dissertation]. Indiana University. 26. Kim, J.-H. (2018). The impact of memorable tourism experiences on loyalty behaviors: The mediating effects of destination image and satisfaction. Journal of Travel Research, 57(7), 856–870. 27. Kim, J.-H., & Jang, S. C. (2016). Memory retrieval of cultural event experiences: Examining internal and external influences. Journal of Travel Research, 55(3), 322–339. 28. Kim, J.-H., Ritchie, J. R. B., & McCormick, B. (2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(1), 12–25. 29. Kim, Y., Ribeiro, M. A., & Li, G. (2021). Tourism memory characteristics scale: Development and validation. Journal of Travel Research, 5, 371. 30. Kirillova, K., Lehto, X., & Cai, L. (2017). Tourism and existential transformation: An empirical investigation. Journal of Travel Research, 56(5), 638–650. 31. Kladou, S., & Mavragani, E. (2015). Assessing destination image: An online marketing approach and the case of TripAdvisor. Journal of Destination Marketing and Management, 4(3), 187–193. 32. Larsen, S. (2007). Aspects of a psychology of the tourist experience. Journal of Hospitality and Tourism, 7(1), 7–18. 33. LAWRENCE ABBOTT（1955）. Quality and Competition : An Essay in Economic Theory. 34. Lee, Y.-J. (2015). Creating memorable experiences in a reuse heritage site. Annals of Tourism Research, 55(Nov), 155–170. 35. Lee, Y.-J. (2015). Creating memorable experiences in a reuse heritage site. Annals of Tourism Research, 55(Nov), 155–170. 36. Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69–96. 37. Lusch & Nambisan （2015），Service innovation: a service-dominant logic perspective，MIS Quarterly Volume 39 Issue 1. 38. Ｍathwick et al(2001) The Influence of Interactivity on Experiential Value,Management & Engineering. 39. Mehmetoglu, M., & Engen, M. (2011). Pine and Gilmore's concept of experience economy and its dimensions: An empirical examination in tourism. Journal of Quality Assurance in Hospitality and Tourism, 12(4), 237–255. 40. Neal, J., Sirgy, M., & Uysal, M. (1999). The role of satisfaction with leisure travel/tourism services and experiences in satisfaction with leisure life and overall life. Journal of Business Research, 44(3), 153–163. 41. Neumann, M. (1999). On the rim: Looking for the Grand Canyon. University of Minnesota Press. 42. Oh, H., Fiore, A. M., & Jeong, M. (2007). Measuring experience economy concepts: Tourism applications. 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KLOOK官方網站．https://www.klook.com/zh-TW 3. MBA智庫百科，網址https://wiki.mbalib.com/zh-tw/ 4. 世界旅行組織，網址：https://www.unwto.org/ 5. 世界經濟論壇，網站：https://www.weforum.org/ 6. 交通部觀光局，網址：https://www.taiwan.net.tw/ 7. 宜蘭傳統藝術中心，網址：https://www.px-sunmake.org.tw/index/ 8. 旅遊數據公司Cirium，網址：https://www.cirium.com/studios/2021-airline-insights-review/ 9. 經濟合作暨發展組織，網址：https://www.oecd.org/ 10. 環境資訊中心，重新思考旅行的意義 2021年後疫情時代的旅遊概況與展望，網址：https://e-info.org.tw/node/233027 11. 聯合國教科文組織，網址：https://www.unesco.org/en | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/83520 | - |
| dc.description.abstract | 新冠肺炎的疫情對旅遊業造成了極大衝擊，同時也加速了旅遊產業的結構性轉變，在後疫情時代，如何透過更好的體驗設計來吸引並滿足消費者，將是體驗旅遊經營的主軸之一。然而許多旅遊業者面對疫情進行體驗活動設計時，普遍仍缺乏可依循的經驗模式，為填補此實務與研究缺口，本研究採用個案分析法，以宜蘭傳統藝術中心為例，探討個案如何運用體驗旅遊的轉型策略，突破疫情影響下旅遊業的經營困境。同時，本研究亦於文末歸納後疫情時代體驗旅遊的轉型方針、主題設計與體驗活動規劃，期能為後續體驗旅遊經營之觀光業者，提供具體的策略建議與未來發展方向。 | zh_TW |
| dc.description.abstract | The severe impact of the COVID-19 pandemic has led to a large-scale structural transformation in the tourism industry. To survive and revive in the post-pandemic era, it is critical for practitioners to attract, satisfy and retain customers through superior experiential traveling. However, there is still a lack of adequate business model and transformation strategy that deals with customer experiences in the face of pandemic challenges. To address this important issue, this research conducts a case study on the Yilan Traditional Art Center, aiming to investigate how it overcomes the challenges and successfully transforms itself based on the experiential design approaches. Through detailed exploration, this research summarizes valuable insights and provides suggestions on the experiential theme selection, activity planning, as well as transformation opportunities. Results, implications, limitations, and future research directions are then discussed. | en |
| dc.description.provenance | Made available in DSpace on 2023-03-19T21:09:29Z (GMT). No. of bitstreams: 1 U0001-1708202217101000.pdf: 3425396 bytes, checksum: 70bc126ba7016f73cabf12ef0597e8a3 (MD5) Previous issue date: 2022 | en |
| dc.description.tableofcontents | 目錄 口試委員會審定書 I 致謝 II 中文摘要 III THESIS ABSTRACT IV 目錄 V 圖目錄 VI 表目錄 VII 第一章 緒論 1 第一節 研究動機 1 第二節 研究目的 2 第三節 研究流程與架構 2 第二章 文獻探討 4 第一節 體驗經濟在觀光旅遊業的重要性 4 第二節 疫情帶給旅遊業的影響 12 第三節 後疫情時代體驗旅遊的改變 20 第三章 研究方法 28 第四章 後疫情時代的宜蘭傳統藝術中心體驗旅遊轉型 31 第一節 宜蘭傳統藝術中心概況 31 第二節 宜蘭傳統藝術中心的體驗旅遊轉型分析 33 第五章 結論與建議 47 第一節 研究結論 47 第二節 管理意涵 48 第三節 研究限制與未來研究方向 49 參考文獻 51 圖目錄 圖1 研究流程 3 圖2 經濟價值演進階段 6 圖3 體驗傳遞步驟9 圖4 國際觀光旅客數量折線圖 13 圖5 全球地區觀光客數成長(衰退)示意圖 14 圖6 台灣近十年日、韓、馬、大陸、香港旅客總人次變化圖 15 圖7 近三十年來重大事件對觀光客數的影響變化圖 16 圖8 體驗關鍵字在使用者介面的比重提高 24 圖9 2022年1月到4月的熱門搜尋關鍵字 25 圖10 疫情後的《傳藝白鷺鷥》踩街遊行 35 圖11消費者體驗傳藝中心的體驗活動35 圖12 巧藝館展示情況 38 圖13 巧藝館茶文化開展儀式 38 圖14 與英國博物館的交流 39 圖15 與英國博物館的交流2 39 圖16 英國民眾參與交流活動後的心得分享 40 圖17 宜蘭傳藝線上點心燈文宣 41 圖18 消費者參與毛小孩點心燈活動 42 圖19 毛小孩在文昌祠祈福 42 圖20 建置中的毛小孩樂園 42 圖21 由體驗到轉型的遞進44 圖22 體驗的境界 45 表目錄 表1 傳統旅遊與體驗式旅遊的區別 5 表2 顧客體驗的五大構面 7 表3 難忘旅遊經歷的原因 12 表4 各種研究方法的適用型態 29 表5 傳藝中心體驗活動表 33 表6 傳藝中心近年的媒體報導 34 | - |
| dc.language.iso | zh_TW | - |
| dc.title | 後疫情時代體驗經濟對旅遊業的影響之探討—以宜蘭傳統藝術中心為例 | zh_TW |
| dc.title | Assessing the Influence of Experience Economy on Tourism in the Post-Pandemic Era: The Case of National Center for Traditional Arts at Yilan Park | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 110-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.coadvisor | 黃恆獎 | zh_TW |
| dc.contributor.coadvisor | ; | en |
| dc.contributor.oralexamcommittee | 余峻瑜;梁浩怡 | zh_TW |
| dc.contributor.oralexamcommittee | ;; | en |
| dc.subject.keyword | 旅遊產業,體驗經濟,體驗旅遊,轉型策略,後疫情時代, | zh_TW |
| dc.subject.keyword | Tourism Industry,Experience Economy,Experiential Traveling,Transformation Strategy,Post-Pandemic Era, | en |
| dc.relation.page | 57 | - |
| dc.identifier.doi | 10.6342/NTU202202518 | - |
| dc.rights.note | 未授權 | - |
| dc.date.accepted | 2022-09-02 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 碩士在職專班國際企業管理組 | - |
| 顯示於系所單位： | 國際企業管理組 | |
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