台商如何藉由騰訊生態圈賺人民幣

Abstract

回想十年前中國大陸網路業者紛紛到台灣取經，當時不論是電商或是網路社群，台灣以領頭羊自居；近七年來，自有微信開始，中國大陸在移動互聯網端完全顛覆想像空間，不但在華人圈引領潮流的新詞『互聯網』取代過去的網路業，從移動支付到共享服務，完全顛覆各行各業既有模式！ 面對中國大陸的快速發展，台商該如何急起直追？或是換個角度，如何踩在巨人的肩膀上，借力使力，更快的前進……。 本論文前半部先頗析中國大陸在互聯網、生態圈的概念及應用面，尤其以BAT（百度、阿里巴巴、騰訊）為例，並探討其商業價值；相較於台灣，企業、品牌堅持自己提供一條龍服務，死守自身數據，忽略了極大化數據合作的能力，往往導致品牌面臨轉型、改變時，無法從數據庫中挖掘有效分析做為戰略策略建議。 本論深度探討騰訊的核心平台競爭力以及利用VRIO理論分析身為中國大陸最大社群平台的優勢，為何要借助騰訊生態圈才能拓展自身品牌？！ 最後，我歸咎台商對於經營中國大陸市場的五大痛點：1.對於對岸市場脈動不夠了解2.不確定如何有效觸及當地消費者3.沒有落地，寸步難行4.金流困難5.不熟悉當地法規。就上述痛點，本論文將一一為台商排除困難，解決問題！ 期望本論文能帶給迷惘中的台商有效益的幫助，更希望台商不要受到媒體、政治操弄，忽略了什麼才是對自己最有利的未來策略。 最後提醒，本論文只為救經濟不論政治色彩！

Ten years ago, there were many network entrepreneurs from mainland China that came to Taiwan to learn from experienced people, at that time Taiwan was posed to be the lead goat of e-commerce and social media network industry. In this recent 7 years, since WeChat started, mainland China has subverted its imagination completely into mobile internet. Not only created tidal trend by replacing the existing network industry with the new word “The Internet” in the Chinese society, but also made a huge impact to the existing mode in various walks of life from mobile pay to shared services. How should Taiwanese entrepreneurs rouse themselves to catch up in facing the rapid development of mainland China? Or think in another way, how to step on the shoulders of giants and leverage against them to move faster and higher? The first half of the thesis analyzes the concept and application of the internet as well as the eco-system in mainland China, especially making examples out of B.A.T. (Baidu, Alibaba and Tencent) to explore their commercial value. Compared to Taiwan, numbers of enterprises or brands insist on their own One-Stop Service and keep their own data by ignoring the ability of Big Data cooperation. It is often seen that when those brands are forced to face transformation and change, they are unable to dig out effective analytics from data base for combat strategic recommendations. This paper is about to deeply explore Tencent’s core platform competitiveness, uses VRIO framework to analyze “Why it is required to upsurge your brand with the help of Tencent’s eco-system?”, as the advantage of the largest social media platform in mainland China. Finally, to Taiwanese entrepreneurs who are liable to 5 major pain points in operating the Mainland China market:

1. Insufficient understanding of the mainland China market pulsation. 2. Lack of effective method to reach local consumers. 3. Lack of social integration to local market. 4. Monetary complexities and liquidity. 5. Unfamiliar with local policies and regulations. With regards to the above pain points, this paper will eliminate the challenges and provide solutions to all Taiwanese entrepreneurs. Hope this paper would aid in enlightening those Taiwanese entrepreneurs whom are at a loss. And extensively hope they will not be manipulated by media, politics and ignoring “what is” the best strategy that will be most beneficial for them in the future. Last reminder, this thesis is only focus on saving the economy, regardless political issues.