Please use this identifier to cite or link to this item:
The Business Model and Security Policy of Food Industry:
The Case of Company A
Food Industry,Business Model,Food Safety,
|Publication Year :||2017|
因此，本研究試圖根據Osterwalder and Pigneur(2009)提出「商業模式地圖」(或稱為商業模式九宮格理論)的概念，以A公司作為主要研究個案，透過訪談探討該公司過往的經營策略及對原物料採購暨生產流程的控管，替所有產品把關，將可能發生食品安全的事件的風險降到最低。
When a traditional corporation that has survived for over more than half a century in this ever changing and challenging technological world, it must has its unique business operating model that other companies can learn from. In recent years, more of the food safety incidents continue to surface and causing increased concern of food safety issues among consumers. As consumer confidence continues to decline, it has had much farther impact even quality food manufacturers.
Therefore, this research study is based on the principle of Business Product Generation by Osterwalder and Pigneur (2009), to learn from how company A has successfully reduce the risk of food safety issue to a minimal. This case study was conduct through a series of interviews, to explore this company’s business strategy on effective managing and controlling of manufacturing process ranging from raw material purchasing to food production.
Furthermore, as many of the food products are consumed on the daily basis, this study also covers food sales strategy, in hope to serve as a usual reference to consumers and food manufacturers.
|Appears in Collections:||財務金融組|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.