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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 趙義隆(Yi-Long Jaw) | |
| dc.contributor.author | Yun-Chi Liu | en |
| dc.contributor.author | 劉筠棋 | zh_TW |
| dc.date.accessioned | 2021-07-11T14:38:53Z | - |
| dc.date.available | 2022-08-29 | |
| dc.date.copyright | 2017-08-29 | |
| dc.date.issued | 2017 | |
| dc.date.submitted | 2017-07-04 | |
| dc.identifier.citation | REFERENCE
•Alan M. Rugman, INTERNATIONAL BUSINESS, Critical Perspectives on Business and Management, Volume III, Strategic Management of Multinationals, PP 35 -56 •Barry Gerhart ,Patrick M. Wright , John R. Hollenbeck, Raymond A.Noe, 1994 ,HUMAN RESOURCE MANAGEMENT:GAINING A COMPETITIVE ADVANTAGE, publisher:William Schoof ,PP5-8,79-96 •Christopher Bartlett, Sumantra Ghoshal, Paul Beamish, 2014 ,Transnational Management, Text, Cases, and Reading in Cross-Border Management, Fifth Edition . PP.192-202, 280-286,358-361 •Dr. Johnson A. Edosomwan, 1996 ,Organizational Transformation and Process Reengineering. PP5-16 •FRANCIS J.GOUILLART, JAMES N. KELLY, Transforming the Organization,1995, McGraw-Hill,Inc,PP6-20,193-214 •Gerald R.Ferris,Sherman D.Rosen and Darold T.Barnum,1995,HANDBOOK OF HUMAN RESOURCE MANAGEMENT,Blackwell Publishers Inc. Camb ridge, Mass, USA,PP511-526 •Mc Graw Hill Educaton, Management ,Text ,Cases and Readings in Cross-Border Management: International, Multinational, Global, and Transnational Strategies, 2014The seventh Edition ,PP95-112 •Paik, Yongsun and Derick sohn, JH, STRIKING A BALANCE BETWEEN GLOBAL INTEGRATION AND LOCAL, Organizational Analysis; 2004; 12, 4; ABI/INFORM Complete, PG. 347 •Robert .T.Golembiewski, Handbook of Organizational Consultation,1993, •Robert M. Grant, 2011, Contemporary Strategy Techniques, Analysis, Sixth Edition, published by John Wiley and Sons Pte Ltd. PP. 358-365 •Robert S. Pindyck and Daniel L. Rubinfeld , Microeconomics, Fifth Edition •Robert M. Grant, Contemporary Strategy Analysis, Sixth Edition,2013 •Raymond E. Miles, Charles C. Snow, Alan D. Meyer, Henry J. Coleman, Jr. Organizational Strategy, Structure, and Process, July 1978, The Academy of Management Review, Volume 3, Issue 3 •Yongsun Paik, J. H. Derick Sohn, Striking a Balance Between Global Integration and Local Responsiveness: The case of Toshiba Corporation in Redefining Regional Headquarters’ Role •Michael E Porter , @ 1998, “Competing Across Locations: Enhancing Competitive Advantage through a global strategy form on competition”, published by Harvard business School Press •Christopher A. Bartlett and Sumatra Ghoshal, August 2003 Issue, What is a Global Manager, Harvard Business Review •Organizational Analysis, Vol 12, No. 4, 2004, pp. 347-359, Copyright 2004 Information Age Publishing, Inc. •Robert S. Kaplan and Norton, December, 2004 , “ KPI of Managing Innovation “，Harvard Business Management Practice , •Michael E Porter , “What is Strategy?”, Harvard business Review, Reprint 96608 •David M. Brock and IIene C. SiscovicK, Global integration and local responsiveness in multinational subsidiaries: Some strategy, structure, and human resource contingencies, Asia Packific Journal of Human Resources 2007 45:353 DOI: 10.1177/1038411107082278 •David B. Yoffie, Andrew Wu, Akkusib N, Ciechanover, 2017, HTC case on Virtual Reality, Harvard business School Press •https://www.cnet.com/news/t-mobile-has-sold-1-million-g1-android-phones/ https://www.canalys.com/newsroom/media-alert-over-2-million-vr-headsets-ship-2016 •http://www.businessinsider.com/facebook-closing-200-oculus-best-buy-pop-ups-poor-store-performance-2017-2 •https://techcrunch.com/2017/01/17/facebook-plans-to-invest-more-than-3-billion-in-vr-over-the-next-decade/ •https://www.playstation.com/en-us/corporate/press-releases/2016/playstation-4-sales-surpass-50-million-units-worldwide/ •https://www.nytimes.com/2017/02/26/business/sony-playstation-vr-sales.html •https://www.statista.com/statistics/299144/samsung-smartphone-shipments-worldwide/ •http://www.pcworld.com/article/3176949/virtual-reality/hands-on-lgs-steamvr-headset-is-a-bizarro-vive-with-a-high-res-flip-up-screen.html •IDC Press Release February 27, 2017. •Lucas Matney, “Oculus room-scale VR tracking is still a bit of a mess,” Tech Crunch, https://techcrunch.com/2017/01/25/oculus-room-scale-vr-tracking-is-still-a-bit-of-a-mess/. Accessed April 12, 2017. •http://www.techrepublic.com/article/htc-vive-business-edition-targets-enterprise-with-1200-vr-kit/ •https://www.3ds.com/press-releases/single/htc-partners-with-dassault-systemes-to-spearhead-virtual-reality-for-enterprise/ •http://vrsource.com/chinese-president-highlights-importance-of-vr-3936/ •Interview by the casewriter with a leading game developer, January 2017. https://www.htc.com/us/terms/vive/viveport-developer-distribu | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/77982 | - |
| dc.description.abstract | 面對當前產業環境快速變遷與激烈競爭， 一個已進入成熟期產業的公司，如何應用組織轉型發展新事業，重新建立國際品牌，由母國邁向國際市場並建立高績效且全球整合與地方回應的跨國性組織是台灣企業的夢想與典範。
本篇論文利用文獻探討與研究方法， 藉由研究一家智能手機公司在歷經成熟企業所面臨的全球挑戰，想要跨足新領域成立新事業群達到再創事業高峰的過程。 此研究包含探討個案公司在企業組織的轉型過程， 如何從現有的單一產品組織變成多產品事業群組織，歷經新事業群的組織設計，建立國際品牌成立跨國公司，發展高績效組織以追求企業的永續經營的過程。 | zh_TW |
| dc.description.abstract | Faced with the rapid change of industrial environment and fierce competition, a company that has entered mature industry, how to apply organization transformation to develop new cause, to rebuild international brand, and to establish high performance and global integration and local responsiveness transnational organization is the dream and model of Taiwanese enterprises.
This thesis uses literature to explore and research methods, by studying a Smartphone Company in the mature enterprises faced with the global challenges, want to set up new areas of the new business group to achieve the peak of the process. This research contains a discussion of the transformation process of the case company in the enterprise organization, how to change from the existing single product organization to the Multi Product business groups organization, design new business organization , establishes the international brand to set up the transnational company, the development high performance organization pursues the enterprise's sustainable management process. | en |
| dc.description.provenance | Made available in DSpace on 2021-07-11T14:38:53Z (GMT). No. of bitstreams: 1 ntu-106-P04746021-1.pdf: 3392756 bytes, checksum: ffb75d596b65334041ca7365ada49217 (MD5) Previous issue date: 2017 | en |
| dc.description.tableofcontents | TABLE OF CONTENT
CHAPTER 1 PREFACE 1.1 Research Background ......................1 1.2 Research Motivation ......................2 1.3 Research Purpose .........................4 1.4 Research Methodology .....................5 CHAPTER 2 LITERATURE REVIEW 2.1 Organization Transformation 2.1.1 Organization Strategy、Structure and Process......5 2.1.2 The Internal Process of Managing Innovation .....14 2.1.3 Fundamental Elements for Organizational Transformation and Re-Engineering .....................17 2.2 Establish Transnational Organization and IR Analysis 2.2.1 The Means: National Differences, Scale, and Scope Economies .............................................22 2.2.2 International, Multinational, Global and Transnational Strategies ..............................25 2.2.3 Local Responsiveness and Global Integration .....28 2.2.4 Organizational Configuration Models .............31 2.2.5 Transition to Transnational......................35 2.3 Build High Performance Organization 2.3.1 Matrix Organization .............................37 2.3.2 Roles, Responsibilities, and Relationships of Global Managers ..............................................43 2.3.3 RACI ............................................46 2.3.4 KPI .............................................47 CHAPTER 3 RESEARCH METHODOLOGY 3.1 New Business Groups Development 3.1.1 Face to Face Interviews with Executives .........51 3.2 IR Method 3.2.1 Integration - Responsiveness Method .............53 3.3 Build High Performance Organization 3.3.1 Organization Capability Assessment ..............54 3.3.2 KPI Setting Principles ..........................56 3.3.3 Reward System ...................................57 CHAPTER 4 RESEARCH FINDING (CASE STUDY: H COMPANY) 4.1 Case Study Background Introduction 4.1.1 H Company Introduction ..........................59 4.1.2 H Company Current Status Analysis ...............61 4.1.3 H Company Business Strategy .....................65 4.2 New Business Group Development 4.2.1 Multi-Product Business Units Organization Development ...66 4.2.2 H Company New Business Group – Virtual Reality ..78 4.2.2.1 Virtual Reality Industry ..............78 4.2.2.2 Competitors in Virtual Reality ........79 4.2.2.3 H Company Virtual Reality .....................80 4,2.2.4 H Company VR Business Model: ..................81 4.3 Transnational and IR 4.3.1 H Company VR: Transnational Organization ........81 4.3.2 H Company VR: IR Analysis .......................85 4.3.3 H Company VR Matrix Organization and Management..86 4.3.4 H Company VR Key Position Hiring ................87 4.4 Implementation 4.4.1 H Company Organization Capability Assessment.....92 4.4.2 H Company: RACI .................................97 4.4.3 H Company: KPI Setting ..........................98 4.4.4 H Company Executive Reward System ..............100 CHAPTER 5 CONCLUSIONS AND RECOMMENDATIONS 5.1 Research Conclusion ..............................105 5.2 Research Recommendation ..........................107 REFERENCE 111 | |
| dc.language.iso | en | |
| dc.subject | 組織轉型 | zh_TW |
| dc.subject | 全球整合與地方回應 | zh_TW |
| dc.subject | 跨國管理 | zh_TW |
| dc.subject | 新事業部門發展 | zh_TW |
| dc.subject | 全球競爭 | zh_TW |
| dc.subject | Organization Transformation | en |
| dc.subject | Integration - Responsiveness | en |
| dc.subject | Global Competition | en |
| dc.subject | Transnational Management | en |
| dc.subject | New Business Development | en |
| dc.title | 全球競爭中智能手機公司發展新事業部門之研究 | zh_TW |
| dc.title | The New Business Groups Development of Smartphone Company under Global Competition | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 105-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 陳家聲(Chia-Shen Chen) | |
| dc.contributor.oralexamcommittee | 吳清松(Cing-Song Wu),黃恆獎(Heng-Jiang Huang) | |
| dc.subject.keyword | 全球競爭,組織轉型,新事業部門發展,跨國管理,全球整合與地方回應, | zh_TW |
| dc.subject.keyword | Global Competition,New Business Development,Organization Transformation,Transnational Management,Integration - Responsiveness, | en |
| dc.relation.page | 113 | |
| dc.identifier.doi | 10.6342/NTU201701254 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2017-07-05 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業管理組 | zh_TW |
| 顯示於系所單位： | 國際企業管理組 | |
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