以精準營養翻轉餐桌 —智慧膳食商業計畫書

Abstract

本篇論文的目的是探討如何在掌握精準營養的趨勢下，以開創智慧膳食的新局來擬定商業計畫書。

飲食在我們生活中扮演至為關鍵的角色，更是影響我們健康最重要的因素，然而，數據顯示指導我們飲食的膳食指南並不能有效地降低慢性病的發生率，目前主要的飲食原則與營養原理多數來自30、40年以前的研究。隨著基因組學發展，我們逐步認識到不同個體對營養素吸收和代謝的相關調控基因存在差異，個性化的飲食建議才是對每個個體更好的選擇。

本研究透過健康產業、飲食、餐飲消費趨勢的分析、消費者調研與農產品品牌化的案例研究，找出精準營養的商機，並以價值網來擬定商業策略並發展策略活動，打造智慧膳食創新產業商業計畫書。

The purpose of this study is to develop a business plan for a smart food company by catching up the opportunity from precision nutrition uptrend. People believe that “We are what we eat”. Food plays a critical role in our life and is the most influential factor in our health. However, data shows that current dietary guideline can’t bring down the prevalence of chronic disease effectively. The key concepts of nutrition principles were developed about 30 to 40 years ago and have not been updated since then. Along with the development of genomics, we understand how genomics makeup predisposes for dietary susceptibility and how nutrition influences the express genomes which leads to individual difference of nutrient absorption and metabolism. Therefore, personalized nutrition should be a better solution for individual human being. This study analyzed the trend of health industry, dietary and dining and conducted consumer research and branded agriculture product case study to explore the business opportunity of precision nutrition and then developed a business plan for a smart food company and defined the business strategy by using the value net framework.