台灣健康照護產業的推動策略研究

Abstract

本研究透過資料收集、多方訪談、赴外參訪等多元方式瞭解臺灣健康產業現況，探究臺灣推展健康產業可能的國際佈局及可行模式。生技製藥、醫療器材與醫療服務是全球競爭所在，亦是台灣產業的一個契機，可帶動新一波經濟成長。本研究回顧產業市場、產業競爭力、競爭策略等相關理論基礎，並結合過去健康產業相關政策、產業、市場結構分析資料及經典個案，提出健康產業未來的趨勢，希望提供給現行業者一個參考和建議。

Through data collection, interviews, and overseas delegations, this study attempts to understand the current status of Taiwan's healthcare industry, possibilities for industry promotion, globalization strategies, and business models. Biopharmaceuticals, medical devices, and medical services are globally competing industries, and can also provide an opportunity for Taiwan industries, possibly bringing about another period of economic growth. This study reviews theories on industry market development, industry competition, and competitive strategies, and combines these with analysis and case studies on healthcare policies, industry development, and market structure to provide a reference of future healthcare industry trends.