家庭陪伴型機器人發展:以華碩機器人Zenbo個案研究為例

Abstract

For many years, people have told stories about robots. These machines can help us live better lives. The first movie robot was shown in a film made in 1924. They act like friends and can do many tasks. Robots are now a part of real life. ASUS Zenbo was created and positioned to be the home companion robot in 2016. After so many years of waiting, people’s dream about owning a robot has finally came true. It successfully generated buzz around the world when Zenbo launched in 2016 Computex. However, the heat was tended to decline after three years. The purpose of this thesis is to identify the significant factors, and accordingly put forward the suggestions. The case study of Zenbo conducted a market survey to discover user experience of using Zenbo. It also covers Zenbo business models, competitor analysis and the Porter’s Five Forces model of the industry. At the end of this study, we will base on the findings to give suggestion for Zenbo’s future development in the industry.