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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/7485完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Sengcho T.Chou) | |
| dc.contributor.author | Chang-Yung Chen | en |
| dc.contributor.author | 陳長詠 | zh_TW |
| dc.date.accessioned | 2021-05-19T17:44:41Z | - |
| dc.date.available | 2025-01-01 | |
| dc.date.available | 2021-05-19T17:44:41Z | - |
| dc.date.copyright | 2020-02-04 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-01-21 | |
| dc.identifier.citation | SRA Research Group. (2014). Seniors and Aging.
Retrieved from http://www.sra-researchgroup.com/core-competencies/seniors-and-aging/ Markets and Markets. (2019). Household Robots Market Global Forecast. to 2024 Retrieved from https://www.marketsandmarkets.com/Market-Reports/household-robot-market-253781130.html World Health Organization. (2018). World Health Statistics Data. visualizations dashboard – Adolescent birth Retrieved from http://apps.who.int/gho/data/node.sdg.3-7-viz-2?lang=en Pew Research Center. (2015). Family Support in Graying Societies. Retrieved from https://www.pewsocialtrends.org/2015/05/21/family-support-in-graying-societies/ Zenbo User Profile. (2016). Google Analytics on Zenbo Official Website. https://zenbo.asus.com/ Taiwan Executive Yuan. (2019). AI Taiwan Action Plan 2019. Retrieved from https://english.ey.gov.tw/News3/9E5540D592A5FECD/1dec0902-e02a-49c6-870d-e77208481667 Jibo Product Information (2019). Retrieved from https://www.jibo.com/ Kebbi Product Information. (2018). Retrieved from https://www.nuwarobotics.com/ Robelf Product Information. (2018). Retrieved from https://www.robelf.com/ ADATA Arobot Product Information. (2017). Retrieved from http://robotics.adata.com/tw/ Porter, M. E. (2008). The Five Competitive Forces that Shape Strategy. Retrieved May 4, 2015, from Harvard Business Review https://hbr.org/2008/01/the-five-competitive-forces-that-shape-Strategy | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/7485 | - |
| dc.description.abstract | For many years, people have told stories about robots. These machines can help us live better lives. The first movie robot was shown in a film made in 1924. They act like friends and can do many tasks. Robots are now a part of real life. ASUS Zenbo was created and positioned to be the home companion robot in 2016. After so many years of waiting, people’s dream about owning a robot has finally came true. It successfully generated buzz around the world when Zenbo launched in 2016 Computex. However, the heat was tended to decline after three years.
The purpose of this thesis is to identify the significant factors, and accordingly put forward the suggestions. The case study of Zenbo conducted a market survey to discover user experience of using Zenbo. It also covers Zenbo business models, competitor analysis and the Porter’s Five Forces model of the industry. At the end of this study, we will base on the findings to give suggestion for Zenbo’s future development in the industry. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-19T17:44:41Z (GMT). No. of bitstreams: 1 ntu-109-R02749019-1.pdf: 2210735 bytes, checksum: 1bcc96959d5f3562b9319024fa4bfdaa (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | Table of Contents
ACKNOLEGEMENT…………………………………………………………………. I ABSTRACT…………………………………………………………………………… II TABLE OF CONTENTS………………………………………………………… III-IV LIST OF TABLES……………………………………………………………………...V LIST OF FEATURES…………………………………………………………………VI 1. INTORDCUTION 1 1.1 Objective of the Research 1 1.2 Research Methodology 2 1.3 Market Attractions and Opportunities 2 1.3.1 Industry Factor 3 1.3.2 Children Education 4 1.3.3 Elderly Care 4 2. ASUS ZNEBO INTRODUCTION 5 2.1 Vision 5 2.2 Product Position 5 2.2.1 Product Gender and Age Definition 7 2.2.2 Product Facial Expression 7 2.2.3 Product Voice Definition 7 2.3 Product and Services Provided 7 2.3.1 Overall Core Capabilities 7 2.3.2 Overall Cognition 8 2.3.3 What can Zenbo Do 8 2.4 Zenbo User Profile 13 2.4.1 Zenbo User Profile Illustration 15 3. ASUS ZENBO BUSINESS MODEL CANVAS 16 3.1 Value Proposition 17 3.2 Customer Segments 17 3.3 Channels 18 3.4 Customer Relationships 18 3.5 Revenue Streams 18 3.6 Key Resources 18 3.7 Key Activities 19 3.8 Key Partnership 19 3.9 Cost Structure 19 4. MARKET ANALSYS 20 4.1 Market Survey 20 4.2 Competitor Analysis 26 4.2.1 Direct Competitor 26 4.2.2 Indirect Competitor 30 4.3 Competitive Comparison Grid 30 4.3.1 Competitive comparison grid between direct robot competitor 32 4.3.2 Competitive comparison grid between indirect competitors 33 4.4 SWOT Analysis 34 4.5 Porter’s Five Forces Model 35 5. CONCLUSION AND RECOMMENDATION 36 5.1 Conclusion 36 5.2 Recommendation 38 5.2.1 Reposition – Educational Robot 38 5.2.2 Reposition – Business to Business Robot 41 5.3 Limitation and Future Work 42 REFERENCE 44 APPENDIX 46 | |
| dc.language.iso | en | |
| dc.title | 家庭陪伴型機器人發展:以華碩機器人Zenbo個案研究為例 | zh_TW |
| dc.title | Home Companion Robot Development: A Case Study of ASUS Zenbo | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Chien-Chin Chen),謝冠雄(Edward Hsieh) | |
| dc.subject.keyword | 華碩機器人, | zh_TW |
| dc.subject.keyword | ASUS,ASUS Zenbo,Zenbo,Robot,Zenbo Business Model,Zenbo Reposition, | en |
| dc.relation.page | 47 | |
| dc.identifier.doi | 10.6342/NTU202000213 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2020-01-21 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| dc.date.embargo-lift | 2025-01-01 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-109-1.pdf | 2.16 MB | Adobe PDF | 檢視/開啟 |
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