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標題: | 為東南亞中小企業提供IT服務新創公司-PokaYoke Infotech An IT Services Startup for Small and Medium Scale Enterprises in Southeast Asia- PokaYoke Infotech |
作者: | Ananta Kumar Kar 寇安南 |
指導教授: | 曹承礎(Seng-Cho Chou) |
關鍵字: | Enterprise Platform,Business Intelligence,Web Development,App Development,Social Media Marketing,IT Infrastructure,IoT,SEO,Lead Generation,Online and Digital Marketing,IT Services,IT Budget,Analytics,Software Quality,Outsourcing,Digital Platform,IT Risk Management,Software Quality Management,Project Management, |
出版年 : | 2019 |
學位: | 碩士 |
摘要: | This business plan focuses to understand the businesses of Southeast Asian market and their investment interest in IT infrastructure and services. This study will provide an in-depth analysis of the target market i.e. Southeast Asian market for IT Services and infrastructure requirements before entering into the Southeast Asian market. This report uses different kind of organizational and marketing strategies for the target market to acquire customers. The business plan outlined the industry analysis to understand the stakeholder’s requirements. Online closed ended survey questionnaires were designed and shared with small, medium and large-scale enterprises/businesses to understand their “As Is” enterprise platform and “Should be” enterprise platform requirements. This business plan is expected to find the sector-based requirements, existing digital enterprise of an organization and their present IT needs to fulfill the existing gap. The business plan will provide an idea about the size of the organization, their annual allocated budget specifically for their IT needs and potential interest to implement digital enterprise solutions or IT solutions with affordable cost, required quality and on-time delivery to gain the competitive advantage in the market. The findings can be helpful to implement the right marketing and selling strategy for PokaYoke Infotech by using the optimal resources prior to entering into the Southeast Asian market. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/71709 |
DOI: | 10.6342/NTU201900031 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
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ntu-108-1.pdf 目前未授權公開取用 | 3.88 MB | Adobe PDF |
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