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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Ananta Kumar Kar | en |
| dc.contributor.author | 寇安南 | zh_TW |
| dc.date.accessioned | 2021-06-17T06:07:17Z | - |
| dc.date.available | 2019-01-15 | |
| dc.date.copyright | 2019-01-15 | |
| dc.date.issued | 2019 | |
| dc.date.submitted | 2019-01-07 | |
| dc.identifier.citation | Bina, A. (2018, May 30). Five Essential Marketing Strategies For Any Startup. Retrieved from Forbes: 2018
Bristoll, H. (2015, Dec 18). Management eBooks. Retrieved from Management eBooks (FME) : http://www.free-management-ebooks.com/news/three-levels-of-strategy/ Bruke, R. (2013). Project Management Planning and Control Techniques. England: Wiley. Burgess, M. (2018, Feb 16). What is the Internet of Things? Retrieved from Wired: https://www.wired.co.uk/article/internet-of-things-what-is-explained-iot CFI. (2018, Sep 12). Profit and Loss Statement (P&L). Retrieved from Corporate Finance Institute: https://corporatefinanceinstitute.com/resources/knowledge/accounting/profit-and-loss-statement-pl/ Chaturvedi, A. (2014, Dec 1). Five Forces Analysis of IT Industry. New Delhi, Delhi, Indiaq. Desjardins, J. (2018 , February 26). Southeast Asia: An Emerging Market With Booming Digital Growth. Retrieved from Visual Capitalist: https://www.visualcapitalist.com/southeast-asia-digital-growth-potential/ Dhar, S. (2011, February 24). Competitive Advantageof Indian IT Industry. Competitive Advantageof Indian IT Industry, p. 13. D'souza, V. (2018, Sep 22). Choosing a Location for Your Business. Retrieved from Entrepreneur Asia Pacific: https://www.entrepreneur.com/article/21830 Dyson, J. R. (2010). Accounting for non-accounting students. England: Pearson. Evans, J. (2018). Software Testing Levels. Retrieved from Test Institute: https://www.test-institute.org/Software_Testing_Levels.php Gary Lesser, A. L. (2017, Dec 27). Current Ratio - Liquidity Ratio - Working Capital Ratio. Retrieved from Accounting Simplified: https://accounting-simplified.com/financial/ratio-analysis/current.html GEDI. (2018, Feb 25). The Global Entrepreneurship and Development Institute. Retrieved from http://thegedi.org/: http://thegedi.org/ Gerry Johnson, K. S. (2008). Exploring Corporate Strategy. Harlow, Essex , England: Pearson Education Limited. IEIT. (2018, Apr 25). Resources. Retrieved from International Entrepreneur Initiative Taiwan: https://startup.sme.gov.tw/why-taiwan/ Marcinuk, J. (2017, Jun 23). The Role Of Organic Social Media In A Paid Media World. New York, New York, USA. Mark Saunders, P. L. (2012). Research Methods for Business Students. England: Pearson. Mark Tsai, W. K. (2018, Nov 16). Meet Taipei Startup Festival 2018 highlights Taiwan's tech innovation prowess. Retrieved from DigiTimes: https://www.digitimes.com/news/a20181116PD206.html Martin, E. (2017, Apr 2). SMB, SME, and Large Enterprise: Why Your Business Size Classification Matters. Retrieved from Digium: http://www.digium.com/blog/2016/02/18/smb-sme-large-enterprise-size-business-matters/ Matthews, T. (2018, Oct 15). How to prepare your tech startup for an exit. Retrieved from Alacrity : https://www.alacrityglobal.com/blog/how-to-prepare-your-tech-startup-for-an-exit/ Michale. (2018, Dec 20). White Box Testing. Retrieved from Software Testing Fundamentals: http://softwaretestingfundamentals.com/white-box-testing/ Moed, J. (2017, October). A Guide To Southeast Asia's Thriving Startup Ecosystem. New York. OECD. (2017). Economic Outlook for Southeast Asia, China and India 2018. Paris: OECD publications. Peter Atrill, E. M. (2011). Accounting and Finance for Non-Specialists. England : Pearson. Pham Thi Tuyet Trinh, N. D. (2006- 2015). Development Characteristics of SME Sector in Vietnam. Ha Noi: Viet Nam Institute for Economic and Policy Research. Retrieved from http://vepr.org.vn/upload/533/20171222/EN_VEPR%20WP%2018.pdf Philip Kotler, K. L. (2009). Marketing Management. England: Pearson Education Ltd. Pinto, J. K. (2013). Project Management Achieving Competitive Advantage. England: Pearson. PMBOK. (2008). Project Management Body of Knowledge. Pennsylvania: Project Management Institute. Rafalson, B. (2017, Dec 6). Marketing Strategy. New York, New York, USA. Rouse, M. (2018, Mar). Black Box Testing. Retrieved from Tech Target Search Software Quality: https://searchsoftwarequality.techtarget.com/definition/black-box TechTarget. (2018, Apr). Six functional tests to ensure software quality. Retrieved from Search Software Quality: https://searchsoftwarequality.techtarget.com/report/Six-functional-tests-to-ensure-software-quality Zwilling, M. (2011, Jan 5). Five Smart Exit Strategies. Retrieved from Business Insider: https://www.businessinsider.com/startup-exits-should-be-positive-and-planned-early-2011-1 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/71709 | - |
| dc.description.abstract | This business plan focuses to understand the businesses of Southeast Asian market and their investment interest in IT infrastructure and services. This study will provide an in-depth analysis of the target market i.e. Southeast Asian market for IT Services and infrastructure requirements before entering into the Southeast Asian market. This report uses different kind of organizational and marketing strategies for the target market to acquire customers. The business plan outlined the industry analysis to understand the stakeholder’s requirements. Online closed ended survey questionnaires were designed and shared with small, medium and large-scale enterprises/businesses to understand their “As Is” enterprise platform and “Should be” enterprise platform requirements. This business plan is expected to find the sector-based requirements, existing digital enterprise of an organization and their present IT needs to fulfill the existing gap. The business plan will provide an idea about the size of the organization, their annual allocated budget specifically for their IT needs and potential interest to implement digital enterprise solutions or IT solutions with affordable cost, required quality and on-time delivery to gain the competitive advantage in the market. The findings can be helpful to implement the right marketing and selling strategy for PokaYoke Infotech by using the optimal resources prior to entering into the Southeast Asian market. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T06:07:17Z (GMT). No. of bitstreams: 1 ntu-108-R06749049-1.pdf: 3968833 bytes, checksum: 0e7640c2c248cfed24097ed8f89a0fe2 (MD5) Previous issue date: 2019 | en |
| dc.description.tableofcontents | ACKNOWLEDGEMENTS i
ABSTRACT ii KEYWORDS ii 1. INTRODUCTION 1 2. COMPANY DESCRIPTION 2 2.1 Mission Statement 2 2.2 Vision Statement 2 2.3 Products and services 2 2.3.1 Business Intelligence Solutions: 2 2.3.2 IoT Solutions: 3 2.3.3 Web Portals Development: 4 2.3.4 Apps Development: 4 2.3.5 Online Marketing: 5 2.3.6 SEO Services: 5 2.3.7 Lead Generation: 5 2.3.8 Enterprise Platforms: 5 2.4 Organisational Structure: 6 2.5 Location and Geographical Information: Why Taiwan? 7 3. SOUTH-EAST ASIA (SEA) MARKET ANALYSIS 8 3.1 Economic Outlook of Target SEA market 9 3.2 Total market valuation 10 4. MARKETING & SALES STRATEGY 11 4.1 SWOT Analysis: 11 4.2 Email Marketing: 12 4.3 Blogging: 12 4.4 Using Online Paid Advertising: 12 4.5 Participating in the Startup events: 14 5. INDUSTRY ANALYSIS 16 5.1 Industry description 16 5.2 Buyers (Customers) 16 5.3 Threat of New Entrants 17 5.4 Suppliers 17 5.5 Threat of Substitutes 17 5.6 Industry Competitors (Rivalry among existing firms) 18 6. RESEARCH AND DEVELOPMENT 18 7. ORGANISATIONAL STRATEGY 19 7.1 Corporate-level Strategy 19 7.2 Business-level Strategy 20 7.3 Operational-level Strategy 21 8. HUMAN RESOURCE MANANGEMENT PLAN 22 9. CLIENTS 24 10. FINANCIAL PROJECTIONS 25 10.1 Profit and loss account 25 10.2 Balance Sheet 26 10.3 Cash flow projection 28 11. DATA COLLECTION AND ANALYSIS OF THE DATA 30 11.1 Age of Respondents 31 11.2 Country 31 11.3 What sector does your company/business operate in? 32 11.4 How many locations does your business/company operate? 34 11.5 How long has your business/company being running? 35 11.6 How would you describe your business/company? 36 11.7 Satisfaction level with existing performance of your business/company? 37 11.8 What kind of digital enterprise solutions you use for your business/company? 38 11.9 Digital enterprise solutions with 30%- 40% cheaper than market price 39 11.10 Count of What is typical IT budget for your business/company per annum? 40 11.11 Decision makers or influencers to implement IT services 41 11.12 How do you rate each of the following expectations/items? 42 12. CORRELATION AND REGRESSION ANALYSIS 42 13. SOFTWARE PROJECT QUALITY MANAGEMENT 45 13.1 Unit Testing 46 13.2 Functional Testing 46 13.3 System Testing and System Integration Testing 46 13.4 User Acceptance Testing 47 14. RISK ASSESSMENT OF IT PROJECTS 48 15. EXIT STRATEGY 49 16. CONCLUSION 50 17. REFERENCES 52 18. APPENDICES 54 18.1 Appendix 1: PokaYoke Infotech Logo 54 18.2 Appendix 2: Business Card 54 18.3 Appendix 3: PokaYoke Infotech Poster 55 18.4 Appendix 4: PokaYoke Infotech at Meet Taipei Startup Event 56 18.5 Appendix 5: Gantt Chart 57 18.6 Appendix 6: PokaYoke Infotech Business Model Canvas 59 18.7 Appendix 7: Pitch at Innovex 59 18.8 Appendix 8: IT Projects Risk Management Template 60 18.9 Appendix 9: Scan Copy of Approved Quotation 61 18.10 Appendix 10: Survey Questionnaires 63 | |
| dc.language.iso | en | |
| dc.title | 為東南亞中小企業提供IT服務新創公司-PokaYoke Infotech | zh_TW |
| dc.title | An IT Services Startup for Small and Medium Scale Enterprises in Southeast Asia- PokaYoke Infotech | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 107-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Chien Chin Chen),盧信銘(Hsin-Min Lu) | |
| dc.subject.keyword | Enterprise Platform,Business Intelligence,Web Development,App Development,Social Media Marketing,IT Infrastructure,IoT,SEO,Lead Generation,Online and Digital Marketing,IT Services,IT Budget,Analytics,Software Quality,Outsourcing,Digital Platform,IT Risk Management,Software Quality Management,Project Management, | zh_TW |
| dc.relation.page | 67 | |
| dc.identifier.doi | 10.6342/NTU201900031 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2019-01-07 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| ntu-108-1.pdf 目前未授權公開取用 | 3.88 MB | Adobe PDF |
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