國際運動用品展覽之規劃與設計

Abstract

台灣自1975年開始即開始舉辦辦理各項展覽活動， 1985年台北世界貿易中心展覽大樓完工後 是亞洲地區最活躍的展覽場之一。 其中以電子展 電腦展 工具機展 自行車展 及體育用品展等最受矚目， 展覽內容與國內產業的發展趨勢有密切相關， 也反映出台灣經濟自1970年代以來的發展重點與優勢。 臺灣體育用品公會自1972年成立以來 及與台灣的對外貿易發展協會保持密切合作 舉辦台灣體育用品展 至今已是第46屆 是台灣最有歷史的展覽之一 本研究僅就臺灣體育用品公會參與的國際展覽活動的作探討， 希望在競爭日益激烈的國際展覽活動中就規劃與設計方面向政府提出建議， 調整展出內容，提升未來的展覽效益， 持續吸引國外買主來台灣參觀， 建立廠商與買主的互信基礎與交易行為，持續保持台灣廠商的競爭優勢。

Since 1975, Taiwan has been sponsoring all sorts of exhibitions. In 1985, the World Trade Center was completed, it became one of the most active exhibition venues in Asia. Among the exhibitions, the electronic expo, computer expo, machine tool expo, bicycle expo and sports equipment expo are the most popular ones. The contents of these expositions are closely connected with the development of the industry in Taiwan. It reflects the main points and advantages of the economic development of Taiwan since the 1970s. Since its establishment in 1972, the Taiwan Sporting Goods Manufacturers Association (TSMA) has collaborated with the Taiwan External Trade Development Council (TAITRA), sponsoring TAISPO. It will be its 46th anniversary this year, becoming one of the most historic exhibitions in Taiwan. This study examines the international exhibitions participated in by the Taiwan Sporting Goods Manufacturers Association (TSMA). It is hoped to provide suggestions for the government in the planning and design of the international exhibitions, which are becoming more and more competitive, to adjust the exhibition contents in order to promote the benefits of exhibitions and to attract more buyers to visit these exhibitions in Taiwan consistently. Establishing the foundation of mutual trust and transaction behavior between manufacturers and buyers, it is able to maintain the competitive advantages of Taiwanese manufacturers.