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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 湯明哲(Ming-Je Tang),陳忠仁(Chung-Jen Chen) | |
| dc.contributor.author | Bor-Sung Liang | en |
| dc.contributor.author | 梁伯嵩 | zh_TW |
| dc.date.accessioned | 2021-05-16T16:25:16Z | - |
| dc.date.available | 2013-06-21 | |
| dc.date.available | 2021-05-16T16:25:16Z | - |
| dc.date.copyright | 2013-06-21 | |
| dc.date.issued | 2013 | |
| dc.date.submitted | 2013-05-28 | |
| dc.identifier.citation | [1] 湯明哲 (2011) , 《策略精論: 基礎篇》, 旗標, 2011.
[2] 湯明哲 (2011) , 《策略精論: 進階篇》, 旗標, 2011. [3] Porter, Michael (1980). 'Competitive Strategy', The Free Press, New York, 1980. 中譯：麥可•波特，周旭華譯，《競爭策略》, 天下文化, 2010 [4] Porter, Michael (1985). “Competitive Advantage: Creating and Sustaining Superior Performance”, 1985 中譯：麥可•波特，李明軒、邱如美譯，《競爭優勢》天下文化, 2010. [5] Brandenburger, Adam and Nalebuff, Barry (1996). “Co-opetition”, Doubleday , New York, 1996 [6] Brandenburger, Adam and Nalebuff, Barry (1999). “The Value Net: A Tool for Competitive Strategy”, 1999 [7] Moore , James F. (1993). 'Predators and Prey: A New Ecology of Competition”, Harvard Business Review , May/June 1993. http://blogs.law.harvard.edu/jim/files/2010/04/Predators-and-Prey.pdf [8] Moore, James F. (1996). “The Death of Competition: Leadership & Strategy in the Age of Business Ecosystems”. New York: HarperBusiness. [9] Rubenstein , Herb. (2009) , “Book Review and Commentary of James Moore ‘The Death of Competition: Leadership & Strategy in the Age of Business Ecosystems’ “ http://www.sbizgroup.com/articles/THE-DEATH-OF-COMPETITION.pdf [10] Iansiti, M. and Levien, R. (2004a) , “Strategy as Ecology”, Harvard Business Review, 82, 3, 2004, pp.68–78. [11] Iansiti, M. and Levien, R. (2004b), The Keystone Advantage: What the New Dynamics of Business Ecosystems #Mean for Strategy, Innovation, and Sustainability, Boston, MA: Harvard Business School Press, 2004. [12] Wikipedia, “Synergy”, http://en.wikipedia.org/wiki/Synergy [13] Christensen, Clayton M. (2003). The innovator's solution : creating and sustaining successful growth. Harvard Business Press, 2003. 中譯: 克雷頓•克里斯汀生，邁可•雷諾，李芳齡、李田樹譯，《創新者的解答》，天下雜誌，2010 [14] Moore, Geoffrey A. (1990), ”Crossing the Chasm” , 1990, Revised in 1999. 中譯: 傑佛瑞•墨爾，陳正平譯，《跨越鴻溝》，臉譜出版，2000 [15] Moore, Geoffrey A. (1995) “Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets”, 1995, Revised in 2004. 中譯: 傑佛瑞•墨爾，陳正平譯，《龍捲風暴：矽谷的高科技行銷策略》臉譜出版，1999 [16] Dediu, Horace (2012), “Share of Personal Computing Platform”, Asymco http://www.asymco.com/2012/01/17/the-rise-and-fall-of-personal-computing/ [17] Reimer, Jeremy (2012a) , “Total Share: Personal Computer Market Share 1975-2010”, Dec 7 2012. http://jeremyreimer.com/m-item.lsp?i=137 [18] Reimer, Jeremy (2012b), “From Altair to iPad: 35 years of personal computer market share”, ARS Technica, Aug 14 2012. http://arstechnica.com/business/2012/08/from-altair-to-ipad-35-years-of-personal-computer-market-share/ [19] Blodget, Henry (2012a) “The Future of mobile”, Business Insider, Mar 21, 2012, http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-4 [20] Blodget, Henry (2012b) “This Trend Is Very Worrisome For Apple”, Business Insider, Nov. 16, 2012. http://www.businessinsider.com/mobile-market-share-2012-11 [21] Chaffin , Bryan (2011) , “Apple: App Store Runs Just Above Break Even”, Apple Stock Watch, The Mac Observer, Feb. 23, 2011, http://www.macobserver.com/tmo/article/apple_app_store_runs_just_above_break_even [22] VisionMobile (2012) , “10+1 myths about the mobile economy”, Mar 05, 2012, http://www.slideshare.net/andreasc/101-myths-about-the-mobile-economy [23] Wikipedia, “iOS” , http://en.wikipedia.org/wiki/IOS [24] Wikipedia, “iOS version history”, http://en.wikipedia.org/wiki/IOS_version_history [25] Wikipedia, “Android (operating system)”, http://en.wikipedia.org/wiki/Android_(operating_system) [26] Wikipedia, “Android version history”, http://en.wikipedia.org/wiki/Android_version_history [27] Gwennap, Linley (2013) , “Qualcomm Clashes With MediaTek”, Microprocessor Report, Feb. 25, 2013 [28] Goldman, David (2010), “BlackBerry's biggest problem: The app gap “,CNN Money, August 5, 2010. http://money.cnn.com/2010/08/05/technology/killer_apps/index.htm [29] Spencer, Graham (2012), “The Rise Of Third Party Services And Fall Of Google In iOS”, Macstories, Aug.20, 2012, http://www.macstories.net/stories/the-rise-of-third-party-services-and-fall-of-google-in-ios/ [30] Journal Of Trend (2013) , “Microsoft needs to be careful, Google start to threat Microsoft from 2013 in enterprise business”, Feb. 16, 2013, http://trendevery.blogspot.tw/2013/02/google-windows-google-microsoft-needs.html [31] Wikipedia, “Smartphone”, http://en.wikipedia.org/wiki/Smartphone [32] Wikipedia, “Windows Mobile”, http://en.wikipedia.org/wiki/Windows_Mobile [33] Wikipedia, “Symbian”, http://en.wikipedia.org/wiki/Symbian [34] Wikipedia, “BlackBerry OS”, http://en.wikipedia.org/wiki/BlackBerry_OS [35] Wikipedia, “Mobile Operating System”, http://en.wikipedia.org/wiki/Mobile_operating_system [36] Frommer, Dan (2010), “10 Reasons Palm Failed And Had To Sell To HP”, Business Insider, Apr. 29, 2010 http://www.businessinsider.com/10-reasons-palm-failed-and-had-to-sell-to-hp-2010-4?op [37] Nielsen (2012) , “SMARTPHONES ACCOUNT FOR HALF OF ALL MOBILE PHONES, DOMINATE NEW PHONE PURCHASES IN THE US”, Mar. 29, 2012. http://www.nielsen.com/us/en/newswire/2012/smartphones-account-for-half-of-all-mobile-phones-dominate-new-phone-purchases-in-the-us.html [38] Display Research (2013), “Tablet PC Market Forecast to Surpass Notebooks in 2013, NPD DisplaySearch Reports”, Jan 7, 2013, http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/130107_tablet_pc_market_forecast_to_surpass_notebooks_in_2013.asp [39] WDS (2012), WDS industry blog, http://blog.wds.co/wdscompany/?p=795 [40] Visual Design (2012) , “Side by Side: Apple, Microsoft, Google, Amazon”, http://visualign.wordpress.com/2012/02/06/side-by-side-apple-microsoft-google-amazo [41] Distimo (2012) , Gert Jan Spriensma, “The Need for Cross App Store Publishing and the Best Strategies to Pursue”, Distimo, Feb 2012. http://www.distimo.com/publications/archive/Distimo%20Publication%20-%20May%202012.pdf | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/6294 | - |
| dc.description.abstract | 智慧型手機引領資訊產業的變革，進入後PC 時代。而觀察智慧型手機之所以崛起，已不單純是技術的競爭，而是透過形成新型態的產業結構，來整合各項不同的互補產業，而提供給消費者更高的價值。消費者買到智慧型手機，所享受到的，已不單純是手機產品的價值，而是包含作業系統商、APP Market 廠商、APP軟體供應商、雲端服務商所提供的服務，並享有電信營運商的手機補貼，與廣告主支付雲端服務費用。
因此，在本論文中，針對這種新型態的產業結構加以論述。並依其特性定名為「綜效鏈」(Synergy Chain) 。綜效鏈起源於 價值網(Value Net) 分析中的「互補者」: 當兩企業之間互為互補者時，則會使兩企業的能力出現「一加一大於二」的綜效，稱為「綜效連結」(Synergy Link)。而當有產業有數個綜效連結彼此串連時，將可形成綜效鏈，使整體發揮遠高於個別企業的能力，因而帶動技術成長與生態環境的成熟。 本論文中將會針對綜效鏈的特性予以論述。先建立初步的記號表達，並對綜效鏈的結構、內部與外部競爭作說明。然後以綜效鏈分析智慧型手機產業，描述 Apple iOS 與 Google Android 的綜效鏈結構，並說明廠商之間的競爭策略。進一步的說明 2007~2012年間的智慧型手機競爭，進行逐年的分析，說明如何透過綜效鏈的整合，在產業競爭中勝出。然後再論述綜效鏈的生命週期，並據以說明智慧型手機產業如何與 PC 個人電腦產業進行產業競爭。最後對於企業要如何透過綜效鏈分析，找出自己的產業定位與策略，給予建議。並對綜效鏈未來的研究方向作概括性的說明。 | zh_TW |
| dc.description.abstract | Smartphone industry plays a significant role to push IT industry to enter the post-PC era. Smartphone industry integrates different complementary industries in order to provide higher value to consumers. When consumers buy a smartphone, they enjoy not only the value of a mobile phone, but also functionality by mobile operating system, various APP softwares, APP market services, handset subsidies by telecommunication operators, and cloud services paid advertisers.
In this thesis, we discuss on this new type of industrial structure. According to its feature, we name this industrial structure 'Synergy Chain'. The synergy chain originated from the 'complementor' in Value Net analysis: When two companies are complementors for each other, they have synergy to gain “one plus one is greater than two” effects, so we call there is 'synergy link' between two companies. When there are several synergy links linked to each other, “synergy chain” will be formed to provide higher value than the capacity of each individual companies, and thus drive the technological growth and maturity of the industrial environment. The characteristics of synergy chain are discussed in this thesis. We establish preliminary expression marks for illustration first, and then discuss the structure and competition of synergy chain. Then, we use synergy chain structure to analysis smartphone industry. We describe the synergy chain structure for Apple iOS and Google Android, and their competition strategies. We further describe the smartphone competition from 2007 to 2012, and conduct yearly analysis of how industry competition through synergy chain integration. Then, we introduce the life cycle of the synergy chain, and illustrate how smartphone and PC industries compete. Finally, we give suggestions for enterprises to identify their industrial position and strategy by synergy chain analysis. Besides, we also give suggestions for future research on synergy chain analysis. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-16T16:25:16Z (GMT). No. of bitstreams: 1 ntu-102-P99748007-1.pdf: 9623992 bytes, checksum: 241d65fe3914e103f652e87e95230d08 (MD5) Previous issue date: 2013 | en |
| dc.description.tableofcontents | 第1章 緒論 1
第1-1節 研究動機 1 第1-2節 研究目的與問題 3 第1-3節 研究方法與架構 4 第2章 文獻探討 5 第2-1節 五力分析 (Five Forces Analysis) 5 第2-2節 價值鏈 (Value Chain) 6 第2-3節 價值網 (Value Net) 7 第2-4節 商業生態系 (Business Ecosystem) 8 第2-5節 綜效 (Synergy) 9 第3章 綜效鏈 (Synergy Chain) 10 第3-1節 綜效鏈的結構 10 3-1-1 綜效連結 (Synergy Link) 的形成 10 3-1-2 綜效鏈的形成 12 3-1-3 綜效鏈舉例: Google搜尋服務綜效鏈 14 3-1-4 綜效區位 (Synergy Zone) 16 3-1-5 綜效鏈與供應鏈之不同 17 3-1-6 綜效鏈對外界的作用 19 第3-2節 綜效鏈的內部結構 20 3-2-1 綜效鏈的主導者 20 3-2-2 綜效區位內廠商之競合 21 第3-3節 綜效鏈與其他綜效鏈之競爭分析 22 3-3-1 綜效鏈競爭的發生 22 3-3-2 綜效鏈之間的競爭分析 24 3-3-3 標示主導者地位之綜效鏈競爭分析的表達方式 27 第4章 智慧型手機的綜效鏈競爭分析 29 第4-1節 智慧型手機的綜效鏈起源 29 4-1-1 各類型手機對使用者的 價值主張 (Value Proposition) 29 4-1-2 功能型手機 (Feature Phone) 綜效鏈結構 30 第4-2節 智慧型手機綜效鏈 32 4-2-1 綜效區位(a) : Telecom Operator 32 4-2-2 綜效區位(b) : Smart Phone Maker 33 4-2-3 綜效區位(c) : Mobile OS Provider 34 4-2-4 綜效區位(d) : APP Market Provider 35 4-2-5 綜效區位(e) : APP Software Provider 36 4-2-6 綜效區位(f) : Cloud Service Provider 37 4-2-7 綜效區位(g) : Advertising Service Provider 38 第4-3節 主流智慧型手機綜效鏈 40 4-3-1 Apple iOS綜效鏈 40 4-3-2 Google Android 綜效鏈 43 第4-4節 智慧型手機綜效鏈內，主導者與參與者之策略 46 4-4-1 主導者之競爭策略 46 4-4-2 參與者之競爭策略 48 4-4-3 主導者之挑戰 49 第4-5節 智慧型手機綜效鏈與供應鏈 51 4-5-1 台灣由供應鏈端參與智慧型手機綜效鏈 51 4-5-2 Samsung 由供應鏈端往智慧型手機綜效鏈整合 52 4-5-3 Mediatek 由供應鏈端建立綜效區位 53 第5章 智慧型手機綜效鏈之競爭分析 55 第5-1節 智慧型手機綜效鏈之競爭 55 第5-2節 智慧型手機綜效鏈的演變 57 第5-3節 (‘07年以前) Apple iOS出現前之市場狀況 60 第5-4節 (‘07~’08) Pre-Appstore 階段 ：Apple iOS的成長 64 第5-5節 (’08~’09) After-Appstore 階段：Apple iOS的成長 67 第5-6節 (‘09~’10) Google Android 綜效鏈的崛起 70 第5-7節 (‘11以後) Android與iOS的綜效鏈寡佔競爭 73 5-7-1 APP 成為 Google 與 Apple 擊敗 RIM 之主因 74 5-7-2 Android 透過破壞式創新與綜效鏈盟友，聯手超越 Apple 76 第5-8節 Android 與 iOS 贏得綜效鏈競爭之歷程整理 79 第6章 綜效鏈生命週期分析 81 第6-1節 綜效鏈生命週期 (Synergy Chain Life Cycle) 81 第6-2節 綜效鏈生命週期與 技術採用週期之關係 84 6-2-1 技術採用生命週期與 鴻溝 (Chasm) 84 6-2-2 技術成熟度週期 (Hype Cycle) 86 第6-3節 智慧型手機綜效鏈生命週期 87 第6-4節 PC 綜效鏈生命週期 89 第6-5節 異質性生態系中綜效鏈的競爭 91 第7章 結語 93 第7-1節 綜效鏈分析 (Synergy Chain Analysis) 94 第7-2節 本論文之貢獻 96 第7-3節 Future Work 97 Reference 98 | |
| dc.language.iso | zh-TW | |
| dc.title | 價值網與綜效鏈: 智慧型手機產業之策略分析研究 | zh_TW |
| dc.title | Value Net and Synergy Chain: Strategy Analysis for Smart Phone Industry | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 101-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 吳學良(Hsueh-Liang Wu),陳俊忠(Chun-Chung Chen) | |
| dc.subject.keyword | 價值網,綜效鏈,綜效連結,產業策略分析,智慧型手機產業, | zh_TW |
| dc.subject.keyword | Value Net,Synergy Chain,Synergy Link,Industrial Strategic Analysis,Smartphone Industry, | en |
| dc.relation.page | 101 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2013-05-28 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學組 | zh_TW |
| 顯示於系所單位： | 商學組 | |
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