請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | Edward Hsieh(Edward Hsieh) | |
| dc.contributor.author | Sandra Yuh Ling Cheng | en |
| dc.date.accessioned | 2021-06-16T13:12:43Z | - |
| dc.date.available | 2013-08-09 | |
| dc.date.copyright | 2013-08-09 | |
| dc.date.issued | 2013 | |
| dc.date.submitted | 2013-07-30 | |
| dc.identifier.citation | Addison-Hewitt Associates . (2006). A Guide to Sarbanes-Oxley Legislation. Retrieved 06 15, 2013,
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Retrieved May 30, 2013, from Dell Website: http://www.dell.com/Learn/us/en/uscorp1/cr?c=us&l=en&s=corp&cs=uscorp1&~ck=mn&d elphi:gr=true Dell Inc. (n.d.). Dell Volunteers Community Service. Retrieved May 30, 2013, from Dell Web Site: http://www.dell.com/Learn/us/en/uscorp1/press-releases/2013-03-07-dell-volunteers-commu nity-service?s=corp Dell Inc. (n.d.). Make a Difference. Retrieved from Dell Web Site: http://www.dell.com/Learn/us/en/uscorp1/corp-comm/make-a-difference?c=us&l=en&s=cor p&cs=uscorp1&delphi:gr=true Dell Inc. (n.d.). TBD. Retrieved May 30, 2013, from Dell Web Site: http://www.dell.com/Learn/us/en/uscorp1/dell-difference?c=us&l=en&s=corp&cs=uscorp1 &~ck=mn&delphi:gr=true Dell Inc. (2013, February 13). Corporate Communication. Dell Inc. (n.d.). Dell Executive Briefing Center. Retrieved June 18, 2013, from Dell Website: http://www.dell.com/learn/us/en/uscorp1/executive-briefing-center?c=us&l=en&s=corp Doran, G. (1981). There's a S.M.A.R.T. way to write management's goals and objectives. Management Review, Volume 70, Issue 11, 35–36. East Carolina University. (n.d.). COMMUNITY OUTREACH DEFINITION AND GUIDELINES. Retrieved June 9, 2013, from East Carolina University Website: http://www.ecu.edu/cs-acad/athleticstudentdev/customcf/CommunityOutreachdefinitionand guidelines.pdf Enivronmental Protection Department, New Taipei City Government. (2012, June 16). Retrieved June 16, 2013, from EPD NTPC Website: http://www.epd.ntpc.gov.tw/web/News?command=showDetail&postId=250809 Guffey, M. E. (2011). Business Communication Process & Product. Mason, OH: South-Western Cengage Learning. IDC. (2013, April 10). PC Shipments Post the Steepest Decline Ever in a Single Quarter, According to IDC . Retrieved June 16, 2013, from IDC Website: http://www.idc.com/getdoc.jsp?containerId=prUS24065413 International Finance Corporation IFC. (2008). Sample Terms of Reference and Community Development Plans. Retrieved 05 23, 2013, from CommDev: http://commdev.org/userfiles/file/TOR_AssessmentForOutreachAndCommunications.doc Mathbits.com. (2013). Correlation Coefficient - How well does your regression equation truly represent your set of data? Retrieved July 09, 2013, from Mathbits Web site: http://mathbits.com/MathBits/TISection/Statistics2/correlation.htm Meyer, P. J. (2004). What would you do if you knew you couldn’t fail? Creating S.M.A.R.T. Goals. Attitude Is Everything: If You Want to Succeed Above and Beyond. The Meyer Resource Group, Incorporated. Ritchie, A. I. (1886). Collection of British Authors Tauchnitz Edition Vol. 2392. Mrs. Dymond . Leipzig: Bernhard Tauchnitz . Rotary International. (n.d.). Communities in Action: A Guide to Effecitve Projects. Retrieved May 24, 2013, from Rotary International Website: http://www.rotary.org/ridocuments/en_pdf/605a_en.pdf Rotary International. (n.d.). Community Assessment tools, A Companion Piece to Communities in Action: A Guide to Effective Projects (605A). Retrieved from Rotary International Website: http://www.rotary.org/RIdocuments/en_pdf/605c_en.pdf Taiwan Blood Foundation. (n.d.). Taiwan Blood Foundation Q&A. Retrieved June 16, 2013, from Taiwan Blood Foundation Website: http://www.blood.org.tw/Internet/main/qa.aspx Trend Micro. (n.d.). Company Mission. Retrieved 5 30, 2013, from Intranet: https://myhome.trendmicro.com/en/departments/chairman-office/paramount/mission/missio n-overview.htm?vwloc=en Trend Micro. (n.d.). Give and Match. Retrieved May 23, 2013, from Trend Micro Intranet: https://myhome.trendmicro.com/en/departments/chairman-office/global_citizen/giveandmat ch/overview.htm?vwloc=en Trend Micro. (n.d.). Give and Match Ad Hoc Program Guidelines. Retrieved May 23, 2013, from Trend Micro Intranet: https://myhome.trendmicro.com/NR/exeres/AE66BEFE-16D1-463E-A598-F513A88F4F74, frameless.htm?NRMODE=Published&vwloc=en Trend Micro. (n.d.). Give and Match Annual Program Guidelines. Retrieved May 23, 2013, from Trend Micro Intranet: https://myhome.trendmicro.com/en/departments/chairman-office/global_citizen/giveandmat ch/guideline/guidelines.htm?vwloc=en Trend Micro. (n.d.). Global Citizenship Program. Retrieved May 12, 2013, from Trend Micro Intranet: https://myhome.trendmicro.com/en/departments/chairman-office/global_citizen/overview.ht m?vwloc=en Trend Micro. (n.d.). Home Building Program Guidelines. Retrieved May 23, 2013, from Trend Micro Intranet: https://myhome.trendmicro.com/en/departments/chairman-office/global_citizen/homebuildi ng/guidelines.htm?vwloc=en Trend Micro. (n.d.). Home Building Program Overview. Retrieved May 23, 2013, from Trend Micro Intranet: https://myhome.trendmicro.com/en/departments/chairman-office/global_citizen/homebuildi ng/programoverview.htm?vwloc=en Trend Micro. (n.d.). Internet Safety for Kids and Families Grants and Donations. Retrieved May 23, 2013, from Trend Micro Intranet: https://myhome.trendmicro.com/en/departments/chairman-office/global_citizen/internet_saf ety/grants_and_donations.htm?vwloc=en Trend Micro. (n.d.). Internet Safety for Kids and Families Partners. Retrieved May 23, 2013, from Trend Micro Intranet: https://myhome.trendmicro.com/en/departments/chairman-office/global_citizen/internet_saf ety/our_partners.htm?vwloc=e Trend Micro. (n.d.). Internet Safety for Kids and Families Program Overview. Retrieved May 23, 2013, from Trend Micro Intranet: https://myhome.trendmicro.com/en/departments/chairman-office/global_citizen/internet_saf ety/overview.htm?vwloc=en Trend Micro. (n.d.). Internet Safety for Kids and Families Volunteer Program. Retrieved May 23, 2013, from Trend Micro Intranet: https://myhome.trendmicro.com/en/departments/chairman-office/global_citizen/internet_saf ety/volunteering.htm?vwloc=en Trend Micro. (n.d.). Mission: Smart and Energetic People. Retrieved 5 30, 2013, from Intranet: https://myhome.trendmicro.com/en/departments/chairman-office/paramount/mission/people. htm?vwloc=en U.S. DEPARTMENT OF COMMERCE International Trade Administration. (2004). Business Ethics: A Manual For Managing A Responsible Business Enterprise in Emerging Market Economies. Retrieved 06 02, 2013, from US Department of Commerce Website: http://trade.gov/goodgovernance/adobe/bem_manual.pdf Yourcause.com. (n.d.). Yourcause Dell Tags. Retrieved May 30, 2013, from Yourcause Web Site: http://yourcause.wordpress.com/tag/dell/ Yourcause.com. (n.d.). Yourcause Homepage. Retrieved May 29, 2013, from Yourcause.com Web Site: https://www.yourcause.com/default.aspx | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/61775 | - |
| dc.description.abstract | Is there a link between Corporate Culture and Community Outreach efficacy? This thesis evaluates, compares, and contrasts both the corporate culture and community outreach efforts of two major technology companies operating in Taiwan: Trend Micro and Dell.
In order to evaluate company culture, this thesis uses business ethics criteria as a first step and develops a pointed survey that is then disseminated to a random selection of employees within each corporation. The results are then used to create a company culture rating for each company. Based on this evaluation, this thesis finds that as compared to Dell Taiwan, Trend Micro Taiwan has a relatively stronger company culture. In order to evaluate community outreach, this thesis utilizes multiple industry frameworks for a basis and derives a new evaluation framework. This new framework is then applied to three major community outreach projects (two at Trend Micro and one at Dell) to come out with an overall assessment of the community outreach programs in specific and of Trend micro and Dell in general. This thesis also introduces a community outreach survey assessment to collect first hand input from employees at both companies. Using the survey results, this thesis goes on to draw conclusions and compare both Trend Micro and Dell on the different merits of their respective programs. In the literature review, a clear distinction is drawn on what constitutes an effective community outreach program. Emphasis is put on creating sustainable projects that benefit and enable the community. Using both the derived assessment framework and survey results, this thesis draws the conclusion that there is a slight relationship between company culture and effective community outreach, but cautions that the sample size and scope of evaluation would need to be increased to prove a strong correlation. Finally, this thesis makes suggestions on how to improve the effectiveness of both the Trend Micro and Dell community outreach programs. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T13:12:43Z (GMT). No. of bitstreams: 1 ntu-102-R97749025-1.pdf: 1511961 bytes, checksum: c7555c33015552b793f1d4c652e93fe1 (MD5) Previous issue date: 2013 | en |
| dc.description.tableofcontents | Abstract ...............................................................................................................................................iii
Contents ............................................................................................................................................... v List of Figures ................................................................................................................................... viii List of Tables ......................................................................................................................................ix 1 Background, Motivation .............................................................................................................. 1 1.1 Introduction ........................................................................................................................... 1 1.2 Motivation ............................................................................................................................. 3 1.3 Limitations............................................................................................................................. 3 2 Literature Review ......................................................................................................................... 5 2.1 Trend Micro Company Overview ......................................................................................... 5 2.1.1 Trend Micro Community Outreach Program Background ............................................ 6 2.1.2 Program Descriptions ..................................................................................................... 6 2.2 Dell Company Overview ..................................................................................................... 10 2.2.1 Dell Community Outreach Program Background ........................................................ 11 2.2.2 Dell Outreach Program Descriptions ........................................................................... 14 2.3 Company Culture ................................................................................................................ 18 2.4 Community outreach ........................................................................................................... 19 2.4.1 Sustainability ................................................................................................................ 19 2.4.2 Assessment frameworks ............................................................................................... 21 3 Research Methodology .............................................................................................................. 24 3.1 Objective ............................................................................................................................. 24 3.2 Approach Summary ............................................................................................................. 24 3.3 Research and Data Retrieval Methods ................................................................................ 26 3.3.1 Survey of online data ................................................................................................... 26 3.3.2 Internal document review for Trend Micro and Dell ................................................... 27 3.3.3 Survey, Interviews ....................................................................................................... 27 3.3.4 Survey scale structure: ................................................................................................. 27 3.3.5 Survey structure: .......................................................................................................... 28 3.3.6 Detailed Survey Theory ............................................................................................... 29 3.4 Limitations........................................................................................................................... 35 4 Results and Discussions ............................................................................................................. 36 4.1 Respondents......................................................................................................................... 36 4.2 Company Culture Survey Results ....................................................................................... 37 4.3 Community Outreach Survey Results ................................................................................. 41 4.4 Correlation Analysis ............................................................................................................ 45 4.4.1 Trend Micro Correlation Analysis ............................................................................... 46 4.4.2 Dell Correlation Analysis............................................................................................. 47 4.4.3 Overall Correlation Analysis ....................................................................................... 48 4.5 Project Assessment and Evaluation Results using assessment framework ......................... 50 4.5.1 Key findings of the Trend Micro Homebuilding Assessment ..................................... 51 4.5.2 Key findings of the Trend Micro Give and Match Assessment ................................... 52 4.5.3 Key findings of the Dell Jinshan Beach Cleanup Assessment ..................................... 54 4.5.4 Evaluation of Community Outreach Effectiveness – Trend Micro Homebuilding ..... 55 4.5.5 Evaluation of Community Outreach Effectiveness – Trend Micro Give and Match ... 57 4.5.6 Evaluation of Community Outreach Effectiveness – Dell Jinshan Beach Cleanup .... 58 4.5.7 Effectiveness Comparison............................................................................................ 60 4.6 Corporate Assessments and Recommendations .................................................................. 60 4.6.1 Trend Micro Corporate Assessment ............................................................................ 61 4.6.2 Trend Micro Recommendations for Community Outreach ......................................... 63 4.6.3 Dell Corporate Assessment .......................................................................................... 65 4.6.4 Dell Recommendations for Community Outreach....................................................... 67 5 Conclusion, Future Work ........................................................................................................... 70 5.1 Conclusion ........................................................................................................................... 70 5.2 Future Work ........................................................................................................................ 72 6 References .................................................................................................................................. 73 7 Appendices ................................................................................................................................. 79 Appendix 1 Community Outreach Assessment Framework .............................................................. 79 Appendix 2 Corporate Assessment and Recommendations Framework ........................................... 81 Appendix 3 Survey (Trend Micro)..................................................................................................... 82 Appendix 4 Survey (Dell) .................................................................................................................. 83 Appendix 5 Trend Micro Survey Results .......................................................................................... 84 Appendix 6 Dell Survey Results (Averages) ..................................................................................... 86 Appendix 7 Trend Micro Give and Match Assessment ..................................................................... 88 Appendix 8 Trend Micro Give and Match Effectiveness Evaluation ................................................ 90 Appendix 9 Trend Micro Homebuilding Assessment........................................................................ 91 Appendix 10 Trend Micro Homebuilding Effectiveness Evaluation................................................. 93 Appendix 11 Dell Jin Shan Beach Cleanup Assessment ................................................................... 94 Appendix 12 Dell Jin Shan Beach Cleanup Effectiveness Evaluation .............................................. 96 Appendix 13 Trend Micro Corporate Assessment ............................................................................. 97 Appendix 14 Trend Micro Recommendations ................................................................................... 99 Appendix 15 Dell Corporate Assessment ........................................................................................ 100 Appendix 16 Dell Recommendations .............................................................................................. 101 | |
| dc.language.iso | en | |
| dc.subject | Community Outreach | zh_TW |
| dc.subject | Correlation | zh_TW |
| dc.subject | Corporate Culture | zh_TW |
| dc.title | 企業文化與參與社區服務有效度有關聯嗎？
趨勢科技及戴爾電腦參與社區服務的比較研究 | zh_TW |
| dc.title | Is there a link between corporate culture and community
outreach efficacy? Comparing Trend Micro and Dell community outreach programs. | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 101-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | Timothy Chou(Timothy Chou) | |
| dc.contributor.oralexamcommittee | H.G. Chen(H.G. Chen) | |
| dc.subject.keyword | Community Outreach,Corporate Culture,Correlation, | zh_TW |
| dc.relation.page | 101 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2013-07-30 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| ntu-102-1.pdf 未授權公開取用 | 1.48 MB | Adobe PDF |
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