自行車休閒活動者認真休閒、流暢體驗與休閒滿意度之研究

Abstract

近來環保和健康養身意識抬頭，加上政府的推廣和逐漸完備的自行車道路網，騎自行車成為了一種人們重要的休閒活動。 本研究旨在探討自行車休閒活動者之認真休閒、流暢體驗、休閒滿意度程度概況，討論影響認真休閒、流暢體驗、休閒滿意度程度的因子，並驗證這三者之相互關係，自行車休閒活動者之認真休閒特性對流暢體驗和休閒滿意度有顯著影響，流暢體驗對休閒滿意度有顯著影響。 本研究以參加網路自行車社團的自行車休閒活動者為研究對象，以問卷調查法進行立意抽樣，共回收428份問卷，其中有效問卷414份，有效問卷回收率約為97%，資料經記錄整理後進行描述性統計、差異性檢定、相關分析、迴歸分析。 研究結果顯示，認真休閒對於流暢體驗有顯著的正向影響，其構面中「獨特精神」對流暢體驗的影響最大，其次為「生涯性」；認真休閒對於休閒滿意度有顯著的正向影響，其構面中「獨特精神」對休閒滿意度的影響最大，其次為「個人努力」；流暢體驗對於休閒滿意度有顯著的正向影響，其構面中「自我成就」對休閒滿意度的影響最大，其次為「明確的目標與回饋」。所有研究結果均與本研究之假設相符。本研究結果將可提供自行車運動休閒推廣策略之建議與參考。

Recently, with people living in difficult economic situations, the fuel cost increasing, and people's concern about environmental protection and health care growing higher, plus with the government's promotion and the maturing of the bicycle lane network, bicycling has become an important leisure activity for many people in the country. This paper aims at discussing at what kind of degree the bicycle cyclists achieve their Serious Leisure, Flow Experience, and Leisure Satisfaction, and also the factors and the mutual relationships of the above three items. With that in mind, the purpose of this paper is to prove that the Serious Leisure features that the cyclists have will greatly affect their achievements in Flow Experience and Leisure Satisfaction; and their Flow Experience achievements will also affect their Leisure Satisfaction achievements. This paper targets the cyclists who participate in online bicycle clubs, and this paper is done with purposeful sampling by giving out questionnaires. 428 questionnaires are returned, with 414 of them achieve effectiveness. The rate of the usable questionnaires recycled is about 97%. All data, after being kept a record and put in order, are done with Descriptive Statistics, T-TEST and Anova, Pearson Product Moment Correlation, and Regression analysis. The results of the paper indicate that there is an obvious positive correlation between Serious Leisure and Flow Experience. In addition, according to the results of Regression analysis, Serious Leisure has a positive effect on Flow Experience, with the dimension of “The unique ethos” affecting it the most, and the dimension of “Have careers in their endeavors”the second most. Also, there is an obvious positive correlation between Serious Leisure and Leisure Satisfaction. Serious Leisure has a positive effect on Leisure Satisfaction, with the dimension of “The unique ethos”affecting it the most, and the dimension of “Significant personal effort” the second most. At last, there is an obvious positive correlation between Flow Experience and Leisure Satisfaction. Flow Experience has a positive effect on Leisure Satisfaction, with the dimension of “Autotelic experience” affecting it the most, and the dimension of “Clear goals and feedback” the second most. In conclusion, all of the results of the paper are consistent with its hypothesis. The results of the paper can be applied as advice and reference to the promotion strategy of bicycling leisure activities.