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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林能白 | |
| dc.contributor.author | Pei-Ru Huang | en |
| dc.contributor.author | 黃珮茹 | zh_TW |
| dc.date.accessioned | 2021-06-15T13:36:45Z | - |
| dc.date.available | 2021-02-24 | |
| dc.date.copyright | 2016-02-24 | |
| dc.date.issued | 2016 | |
| dc.date.submitted | 2016-01-27 | |
| dc.identifier.citation | 網站
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Retrieved from http://ntur.lib.ntu.edu.tw/handle/246246/257818 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/51506 | - |
| dc.description.abstract | 台灣近視盛行率高，且近視發生的年齡層早，使的許多人從學生時代就開始戴眼鏡來矯正近視的問題，然而配戴眼鏡對日常活動有著許多不便，戴隱形眼鏡則有眼睛易乾澀、衛生感染、過敏的擾人問題。近視雷射手術從20多年前即開始發展，隨著醫療儀器與技術的進步，近視雷射手術的安全性大幅提升，以上種種原因讓選擇近視雷射手術來治療近視的人越來越多。隨著蓬勃發展，眼科醫療產業的競爭也越來越激烈，如何在競爭激烈裡脫穎而出為眼科醫療經營者需思考的課題。
本研究主旨在於探討近視雷射手術術後的服務品質、知覺價值、滿意度與忠誠度的關聯探討。主要研究目的為: (1)不同的顧客特質是否會影響近視雷射手術之知覺價值、滿意度與忠誠度? (2)探討近視雷射手術之服務品質是否會影響顧客的知覺價值? (3)顧客的知覺價值是否會影響顧客之滿意度與忠誠度? 本研究在連鎖眼科門診收集所需資料，以了解民眾對近視雷射手術的術後看法，並以統計軟體SPSS 18.0進行資料處理，運用單因子變異數分析、複迴歸方法來進行資料分析。 其研究結果發現服務品質與知覺價值之間存在著正向關係；知覺價值對滿意度與忠誠度也存在著正向關係；滿意度對忠誠度存在著正向關係。當診所提升服務品質時，知覺價值也會提高，同時也會提高滿意度與忠誠度。本研究之結果可提供相關單位作為未來欲發展眼科相關產業時之參考策略。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2021-06-15T13:36:45Z (GMT). No. of bitstreams: 1 ntu-105-R01848028-1.pdf: 1321944 bytes, checksum: bba5c35e19904fe99d8e8e2979f8e08a (MD5) Previous issue date: 2016 | en |
| dc.description.tableofcontents | 口試委員審定書 i
誌謝 ii 中文摘要 iii Abstract iv 圖目錄 viii 表目錄 ix 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究重要性與目的 3 第三節 研究流程 4 第二章 文獻探討 5 第一節 台灣近視現況與近視雷射手術介紹 5 第二節 服務品質的相關文獻 8 第三節 知覺價值的相關文獻 12 第四節 滿意度的相關文獻 14 第五節 忠誠度的相關文獻 17 第六節 文獻回顧總結 19 第三章 研究方法 20 第一節 研究架構 20 第二節 研究假設 21 第三節 研究設計 23 第四節 研究變項與操作型定義 25 第五節 資料處理與分析方法 28 第四章 研究結果 30 第一節 信度分析結果 30 第二節 描述性統計分析結果 33 第三節 研究假設的統計分析 47 第四節 研究假設結果整理 53 第五章 結論與建議 54 第一節 研究結論 54 第二節 研究建議 60 第三節 研究限制 63 參考文獻 64 附錄 正式問卷 71 | |
| dc.language.iso | zh-TW | |
| dc.subject | 滿意度 | zh_TW |
| dc.subject | 服務品質 | zh_TW |
| dc.subject | 知覺價值 | zh_TW |
| dc.subject | 忠誠度 | zh_TW |
| dc.subject | 近視雷射手術 | zh_TW |
| dc.subject | 服務品質 | zh_TW |
| dc.subject | 知覺價值 | zh_TW |
| dc.subject | 滿意度 | zh_TW |
| dc.subject | 忠誠度 | zh_TW |
| dc.subject | 近視雷射手術 | zh_TW |
| dc.subject | Laser eye surgery | en |
| dc.subject | Satisfaction | en |
| dc.subject | Loyalty | en |
| dc.subject | Laser eye surgery | en |
| dc.subject | Perceived value | en |
| dc.subject | Satisfaction | en |
| dc.subject | Loyalty | en |
| dc.subject | Service quality | en |
| dc.subject | Service quality | en |
| dc.subject | Perceived value | en |
| dc.title | 探討服務品質、知覺價值、滿意度與忠誠度之關聯-以近視雷射手術為例 | zh_TW |
| dc.title | The Relationship Among Service Quality、Perceived Value、Satisfaction and Loyalty – Example of LASIK Surgery | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 104-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 董鈺琪,高淑鑾 | |
| dc.subject.keyword | 服務品質,知覺價值,滿意度,忠誠度,近視雷射手術, | zh_TW |
| dc.subject.keyword | Service quality,Perceived value,Satisfaction,Loyalty,Laser eye surgery, | en |
| dc.relation.page | 73 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2016-01-27 | |
| dc.contributor.author-college | 公共衛生學院 | zh_TW |
| dc.contributor.author-dept | 健康政策與管理研究所 | zh_TW |
| 顯示於系所單位： | 健康政策與管理研究所 | |
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