辰詠有限公司 - 衛星定位資產管理服務

Abstract

物聯網（IOT）的概念是互聯網多年前引入的，這種想法被列為2008年被時代雜誌最佳創新之一。物聯網可以覆蓋四大領域;如智能家居，智能手機，智能城市，智能電網。在物聯網的大傘之下，車聯網扮演一个重要的地位，包含搜集、交换、以及處理任何車輛的數據。有許多報導和文章指出，物聯網技術將在未來的十年廣泛應用。 從市場研究Research&Market也指出2014-2019年期間全球車隊管理系統市場上的複合年增長率為26.23％，而這僅限於商用車。因此，車聯網服務在消費者和商用市場具有非常大的潛力。在此同時，車輛網設備以及資訊處理技術也可用於廣告產業上以實現更高的投資報酬率。 在此商業計劃研究列出針對車聯網搭配廣告服務所需的策略。我們探索了全球Telematics產業的現況，並利用政府的統計數字和我們的調查結果預估了台灣市場的大小。 研究報告內包含了競爭對手分析和五年財務分析，然後設定我們的市場以區隔和傳播策略達到更有效的訊息傳遞。此外，我們已經使用了商業CONVAS模型系統，列出公司的價值主張和所需的各種關鍵資源、目標以及客戶之間的各種接觸與關係的維持、合作夥伴、與主要活動。另外，報告內包含了為期五年和四種情境的財務預測分析。跟我們做的市場調查做比較，最好的情況是假設客戶數有百分之四十的增長，而最壞的情況下有百分之四十的跌幅。同時為使預測更為真實，預測分析時加入了客戶流失率。最後，在這項研提供了五年預估的損益表，資產負債表和現金流量表。預測的結果分析後呈現，如需將未來公司利潤極大化，應將資源著重於發展車聯網服務部門，廣告事業為輔。

The Internet of things (IoT) concept was introduced many years ago, and Time Magazine listed the idea as one of the best innovations of 2008. IoT can cover four big areas; smart Home, smart mobile, smart city, and smart grid. Under the big umbrella of IoT, automotive telematics market plays an important role of colleting, exchanging, and managing the data from the moving objects on the road. There are many reports and articles stated that the IoT technology will be widely used in the next decade. Research from Research&Market has also supported this growth trend and has forecasted the Global Fleet Management System market to grow at a CAGR of 26.23 percent over the period 2014-2019, and this is only for commercial vehicles only. Therefore, there is a high potential in telematics related services for both consumer and commercial vehicle owners. Meanwhile, the telematics technology can be used for advertising industry to achieve higher rate on return on investment. In this business plan, we have stated the strategies needed to start an automotive and advertising telematics business. We have explored the status of the telematics industry worldwide, and the estimated total available market in Taiwan using government statistics numbers and survey results. Through the studies we have done competitor and five forces analysis on the competitors, and then defined our target market segment and communication strategies in order to deliver our values to our customers effectively. Furthermore, we have used the Business CONVAS Model to systematically roll out the business blocks, identify the business components, and the activities needed. We have created a five-year financial forecast and analyzed into four scenarios for the telematics and advertisement business. The best-case and 2nd best scenario assumes a 40% growth rate by year 5, and the worst-case scenario assumes a decline of market by 40%. Different yearly churn rates were applied to the four forecast scenarios, and this is to make the forecast more realistic. 5 year projected income statement, balance sheet, and cash flow statement are also provided in the research. The forecast analysis indicates that the company should focus on expanding business in pure telematics services in order to maximize company’s profit.