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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 陳鴻基(Houn-Gee Chen) | |
dc.contributor.author | Yu-Ting Cheng | en |
dc.contributor.author | 鄭羽庭 | zh_TW |
dc.date.accessioned | 2021-05-14T17:45:09Z | - |
dc.date.available | 2020-07-29 | |
dc.date.available | 2021-05-14T17:45:09Z | - |
dc.date.copyright | 2015-07-29 | |
dc.date.issued | 2015 | |
dc.date.submitted | 2015-07-20 | |
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/4679 | - |
dc.description.abstract | 台灣政府近年來積極推動度假打工計劃,目前已與紐西蘭、澳洲、日本、加拿大、德國等13國簽訂度假打工協定,鼓勵台灣青年以旅遊為主、附帶從事打工活動補貼旅費的方式,前往海外深入體驗各國文化及與當地人民互動交流,拓展國際視野。截至2014年10月底為止,我國前往海外度假打工人數累積達16.5萬人,相較於2012年底的7.7萬人,短短兩年間成長超過一倍,顯示度假打工已成為台灣社會的潮流與趨勢之一,唯國內對此議題之量化研究仍較少。
本研究從Baloglu and McCleary (1999)之目的地意象形成模型及知覺風險觀點出發,探討度假打工者之資訊來源依賴度、動機、目的地意象與知覺風險,如何影響其知覺價值與滿意度,以曾經參與海外度假打工者為對象搜集問卷樣本,並透過多元迴歸模式分析各變數間的關係。研究結果指出,度假打工者的參與動機對目的地意象及知覺價值均有正向影響;目的地意象對知覺價值、知覺價值對滿意度亦皆有正向影響,但資訊來源依賴度對目的地意象、知覺風險對知覺價值則影響不顯著。 | zh_TW |
dc.description.abstract | Working holiday program has become one of the popular programs among the young adults prior to pursuing their regular career commitment. Such program provides a way to encourage international understanding and broaden global perspectives by enabling young people to experience the culture of another country. To further facilitate its benefits, many governments start initiating policies to promote working holiday program. Among them, Taiwan government has already made working holiday agreements with 13 countries, from Asia Pacific, America to Europe. Recently, the total number of Taiwanese working holiday makers had reached 165,000 headcounts, which are more than twice of that in 2012. These facts show a significant increase trend on working holiday makers; however, the researches into its ante factors still remain limited.
Based on Destination Image Formation model (Baloglu & McCleary, 1999), this research aims to examine the impacts of information sources, motivations, destination image and perceived risk on perceived value and satisfaction. The informants were those who had completed the working holiday. Online questionnaire was administrated to collect the data. The research results show that motivation towards working holiday has strong positive effect on both destination image and perceived value. The impact of destination image on perceived value and perceived value on satisfaction are also positive. However, the results don’t support the hypotheses regarding to information sources and perceived risk. | en |
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dc.description.tableofcontents | 第一章、緒論 1
第一節、研究背景與動機 1 第二節、研究目的 6 第三節、研究流程 7 第二章、文獻探討 9 第一節、度假打工 9 第二節、度假打工動機 13 第三節、目的地意象 18 第四節、知覺風險 32 第五節、知覺價值 36 第六節、滿意度 39 第三章、研究方法 40 第一節、研究架構 40 第二節、研究假設 43 第三節、研究變數之定義與衡量 46 第四節、研究對象、問卷設計與發放 53 第五節、資料分析方法 55 第四章、研究結果 56 第一節、樣本結構之敘述性統計分析 56 第二節、信度分析 63 第三節、效度分析 65 第四節、量表之敘述統計與相關性分析 76 第五節、假說檢定 78 第五章、結論與建議 84 第一節、研究結果討論 84 第二節、管理意涵 88 第三節、研究限制與後續研究建議 91 參考文獻 93 附錄:研究問卷 100 表目錄 表1-1:台灣與各國簽訂「青年度假打工協定」基本資料一覽表 2 表1-2:我國青年赴各國度假打工之累計參與人數估計值 3 表1-3:青年海外生活體驗專案貸款執行情形 4 表2-1:「旅行工作者」和「工作旅行者」之種類 10 表2-2:旅遊動機之衡量構面整理 16 表2-3:目的地意象屬性之衡量項目 22 表2-4:決定感知目的地意象之方面/屬性 23 表2-5:知覺風險之衡量構面整理 34 表2-6:知覺價值之衡量構面整理 37 表3-1:資訊來源依賴度之構面與衡量題項 46 表3-2:度假打工動機之構面與衡量題項 47 表3-3:目的地意象之構面與衡量題項 49 表3-4:知覺風險之構面與衡量題項 50 表3-5:知覺價值之構面與衡量題項 51 表3-6:滿意度之衡量題項 52 表4-1:樣本之社會人口特性 57 表4-2:樣本之度假打工背景特性一(單選題) 59 表4-3:樣本之度假打工背景特性二(複選題) 61 表4-4:樣本之度假打工資訊來源使用與依賴度 62 表4-5:使用資訊來源類別數之統計量 62 表4-6:本研究量表之CRONBACH’S Α係數 64 表4-7:KMO取樣適切性量數之判別標準 67 表4-8:本研究各變數之KMO值及BARTLETT球形檢定結果 67 表4-9:度假打工動機題項刪除之原因 69 表4-10:度假打工動機之因素分析結果整理 69 表4-11:目的地意象題項刪除之原因 70 表4-12:目的地意象之因素分析結果整理 71 表4-13:知覺風險題項刪除之原因 72 表4-14:知覺風險之因素分析結果整理 73 表4-15:知覺價值題項刪除之原因 74 表4-16:知覺價值之因素分析結果整理 74 表4-17:滿意度之因素分析結果整理 75 表4-18:本研究各變數之相關係數 76 表4-19:量表變數與各構面之敘述統計 77 表4-20:資訊來源依賴度、度假打工動機對目的地意象之迴歸分析 79 表4-21:度假打工動機、目的地意象對知覺價值之迴歸分析 80 表4-22:資訊來源依賴度、度假打工動機及目的地意象對知覺價值之迴歸分析 80 表4-23:目的地意象、知覺風險對知覺價值之迴歸分析 81 表4-24:度假打工動機、目的地意象及知覺風險對知覺價值之迴歸分析 81 表4-25:知覺價值對滿意度之迴歸分析 82 表4-26:度假打工動機、目的地意象、知覺價值對滿意度之迴歸分析 82 表4-27:度假打工動機、目的地意象、知覺價值、知覺風險對滿意度之迴歸分析 83 表5-1:假說檢定結果整理表 84 圖目錄 圖1-1:研究流程圖 7 圖2-1:目的地意象之成分構面 20 圖2-2:目的地意象形成之總體架構 25 圖2-3:實際探訪前旅遊目的地意象決定因素的路徑模式 26 圖3-1:研究架構圖 41 圖4 1:本研究之假說檢驗結果 78 | |
dc.language.iso | zh-TW | |
dc.title | 從意象形成及知覺風險探討海外度假打工者之知覺價值與滿意度 | zh_TW |
dc.title | The Impact of Destination Image Formation and Perceived Risk on Perceived Value and Satisfaction: A study of Taiwanese Working Holiday Makers | en |
dc.type | Thesis | |
dc.date.schoolyear | 103-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 江俊毅,朱宇倩 | |
dc.subject.keyword | 度假打工,動機,目的地意象,知覺風險,知覺價值, | zh_TW |
dc.subject.keyword | Working holiday,Motivation,Destination image,Perceived risk,Perceived value, | en |
dc.relation.page | 106 | |
dc.rights.note | 同意授權(全球公開) | |
dc.date.accepted | 2015-07-21 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學研究所 | zh_TW |
顯示於系所單位: | 商學研究所 |
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