創新鑽石：開放式社群環境下的系統化服務創新方法

Abstract

社群服務（social network service, SNS）儼然已成現代生活中主要的溝通管道之一。繼Facebook成功開放應用程式介面、方便第三方開發者透過分享新程式強化網站內容之後，Google也提出了OpenSocial，並與其他社群服務廠商結盟，鞏固其在社群服務戰場中的領導地位。社群服務廠商推出「殺手級應用」（某項表現特別優異的社交服務）的能力決定了該廠商能否於日益激烈的競爭中存活，而這類服務的開發需要快速而持續的創新。本研究報告建構之「創新鑽石」，旨在協助社群服務廠商透過清楚的流程和系統化的方法/工具，發展出能帶給使用者嶄新體驗的服務。

In recent year, social network service (SNS) has become one of the major communication channels in modern life. After Facebook’s successful release of free, open APIs via which third party developers can share creative applications to enrich the social-networking site, Google launched the OpenSocial initiative and allied with other major SNS providers to secure leadership in the SNS market. The SNS provider’s capability of launching a ‘killer application’, i.e., an outperforming social-networking service, plays a crucial role in surviving the growing competition, and the development of such a service requires rapid and constant innovation practice. This research paper constructs an IDEA Diamond model that aims to help SNS providers effectively develop, through a well-defined process and systemized methods/tools, new services that can deliver exceptional user experience.