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Title: | 手感如何經濟-台灣創意市集的消費、經營及其問題 How the Hand Touch Became the Economy?-A Study on the Consumption, Management and Problems of Taiwan's Fashion Market |
Authors: | Li-Ying Chu 朱俐穎 |
Advisor: | 王鴻楷(Hung -Kai Wang) |
Keyword: | 手感經濟,創意市集,體驗經濟,創作者,文化創意產業, hand-touch economy,fashion market,experience economy,designer,cultural creative industries, |
Publication Year : | 2008 |
Degree: | 碩士 |
Abstract: | 「手感」一詞近年來在體驗經濟的脈絡下逐漸受到重視,「手感經濟」也形成一種新的經濟模式雛型;而亦是近年來興起的台灣「創意市集」中,創作者藉由手工製作的作品將自身的設計理念面對市場的考驗,短短數年間引發年輕世代間的熱潮,形成了台灣特殊的新興消費現象,也反應出台灣社會對於手感價值的追求。
研究者於2005年參與籌劃「牯嶺街書香創意市集」,目睹了創意市集熱潮由興起、蓬勃以至於沉寂的整個過程,也引發了以此為研究主題的動機。本研究試著由近年來引發熱潮的創意市集作為研究對象,探討創意市集中所體現的手感經濟樣貌;以質性研究法為主,針對主辦單位與創作者進行訪談,並輔以問卷調查方式補充消費者資料,最後得到以下結論: 一、台灣創意市集經過數年的演變發展已呈頹勢,創作者素質普遍下降、消費者消費力不足、活動品質不一等皆為影響要素。 二、創意市集之核心價值為培養與檢視手感經濟的平台,當創意市集本身成功地以體驗行銷加值,以及創作者的情感設計元素能夠完整融入時,創意商品的能量就會更為強化而形成手感經濟;反之當手感經濟價值不在,商品即失去吸引力。 三、經過了創意市集當中消費者對於手感經濟特質的檢視,創作者由於產品特質的差異,將朝向1.踏上創意品牌之路;2.回歸職場;3.回歸藝術市場等三個方向發展。 In recent years, ' hand-touch economy ' attracts more and more attention with the trend of the experience economy, and it deeply relates to a new consumption phenomenon among the young generation- ' fashion market ' where designers face consumers directly and provide their hand-made products. The researcher participated in ' Guling Street Market ' from 2005, played multiple roles as an organizer, a friend of the vendor. The researcher also had been a consumer in many different other fashion markets and witnessed the whole development process of Taiwan’s fashion market. Therefore the researcher decided to start a research on this topic. The goal of this research is to understand the process of the development and the participants of the fashion markets in Taiwan, and to analyze the hand-touch economy development within it. The researcher takes qualitative approach in this study, applying in-depth interview method to interview 2 organizers and 14 designers involved in the Fashion Markets. In addition, the researcher gathers data about consumer cognition by questionnaires. After the analysis of all data collected, the conclusions of this study are as the following. First, the fashion market in Taiwan tends to be declining during these years. Second, the key function of fashion market is to be a platform for designers to present their product with characteristics which related to hand-touch economy. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/42050 |
Fulltext Rights: | 有償授權 |
Appears in Collections: | 建築與城鄉研究所 |
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ntu-97-1.pdf Restricted Access | 2.3 MB | Adobe PDF |
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