從劇場理論觀點探討web2.0次文化－以「無名小站」為例

Abstract

本研究從Goffman劇場理論中的表演概念探討Web2.0次文化中不同角色的使用以及分享行為。使用者在無名部落格的舞台當中進行表演。作者探究表演中的四個角色－主角、配角、旁觀者、惡搞者等的成因，角色行為及表演因素等，藉以清楚的建立四種角色不同的成因行為模式。透過深入訪談部落格的使用者，本研究發現使用者的角色具有動態轉變特質，角色可能因為舞台的變換而轉變。例如，主角轉變成配角，或是同一舞台的主角和惡搞者的角色互換，角色並非從一而終，也非單一選項。經由對不同的角色分析，作者發現Web2.0次文化的特質，包括：Web2.0次文化裡共同創造的價值觀、Web2.0次文化和主流文化間流動的界線維持和Web2.0次文化當中呈現穩固的階層關係。

The research is discussing about blog users’ using and sharing behaviors in Web2.0 subculture from Goffman’s dramaturgical theory’s performing concept. The users could be divided into four roles when performing on the stage of Wretch (which means in the blog), including the leading roles, supporting roles, bystanders, and pranksters. The author debates on the four roles’ existing reasons, behaviors, performing effectiveness and performing conditional factors separately. And, by this, he clearly built four different kinds of causing behavior patterns. Through depth interviewing with blog users, simultaneously it found the roles have the quality of having the process of moving and changing. Users’ role may change by different stage. For example, the leading roles could change to become the supporting roles. And on same stage the leading roles may exchange the roles with the pranksters. The research also found that users’ roles are not always the same, nor only one man in one role. At last, the researcher defines that the three main factors of blogs’ subculture from the interviewer’s describing of roles’ performing behaviors are: co-created values in subculture, fluid subcultural boundary and to be equipped with the solid hierarchy structure.