非接觸式智慧卡對政府效益之分析

Abstract

台北悠遊卡自民國九十一年六月發行，整合了台北都會區聯營公車、大眾捷運系統、公有路外停車場、路邊停車收費的電子票證，目前發行量超過七百萬張。台北悠遊卡為非接觸式智慧卡，其效益可分為使用者效益、營運業者效益、政府管理者效益三方面，以往之文獻大多集中於分析使用者與營運業者效益，未有對政府面做分析。 本研究分析非接觸式智慧卡對政府所可能帶來之效益，將效益分為可量化與不可量化兩部分作分析探討。其中可量化部分包括因營運資訊透明化、建立運輸資料庫帶來之效益以及減少社會成本；不可量化部分則分為政府管理面與形象面。本研究以台北悠遊卡為案例，分析其為政府所帶來效益。 研究結果發現可量化效益主要在因資訊透明化所帶來之補貼金額減少以及減少污染、能源消耗等社會成本；不可量化效益方面，悠遊卡整合大眾運輸票證且使用方便已獲得民眾肯定，然於政府管理面仍未充分利用其優勢。若與使用者效益與業者效益比較，政府之效益與業者效益相近，但遠低於使用者之效益。

Taipei Easycard was issued in June 2002. It combines the electronic fare systems of Taipei Metro, Co-operation Buses and Car parks. Taipei Easycard is a contactless smart card, its expected benefits contains three parts: passengers’ benefit, operators’ benefit, and government’s benefit. The objective of this research is to analyze the benefits of using contactless smart card for government. The benefits for government contain two part: tangible benefits and intangible benefits. The tangible benefits include three parts: information transparency, public transit databse, and the effect to social cost. The intangible benefits are divided into two parts, the management part and image part. Ths result of the study is that the government subsidies and social cost can be reduced by using smart card. In the intangible part, people are satisfied by the convenience of smart card. However, the government didn’t fully utilize the advantages of smart card. When comparing with the benefits for passengers and operators, the benefits for the government are similar to operators’ benefits but well below passengers’ benefits.