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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/29655| Title: | 旅遊電子商務網站應用Web2.0之策略分析 The Web 2.0 Strategies for Internet Travel Agency |
| Authors: | Wen-Gan Chen 陳文淦 |
| Advisor: | 曹承礎(Seng-cho Chou) |
| Keyword: | Web 2.0,網際網路,旅遊電子商務, Internet,Web2.0,On-line Travel,Internet Travel Agency,E-commerce, |
| Publication Year : | 2007 |
| Degree: | 碩士 |
| Abstract: | 本論文主要的研究方向，是運用策略地圖系統、五力分析及長尾理論分析出國內旅遊電子商務網站的競爭優勢必須建立於掌握消費者的需求，而Web 2.0概念的服務正是掌握消費者需求最好的基礎，並藉由國外旅遊網站應用Web2.0的實例，提出國內旅遊電子商務網站應用Web 2.0的具體服務規劃。 The scope of this thesis is to analyze the current Web 2.0 phenomena, its effects on Internet travel industry, and to identify Taiwan major internet travel agencies competitive advantages based on models of strategic activity system, five forces analysis and long tail theory. We propose four specific Web 2.0 services for Internet travel agencies to grow their business by concentrating on customers'needs. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/29655 |
| Fulltext Rights: | 有償授權 |
| Appears in Collections: | 資訊管理學系 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| ntu-96-1.pdf Restricted Access | 3.07 MB | Adobe PDF |
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