請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25615
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 趙義隆 | |
dc.contributor.author | Mei-Hui Chou | en |
dc.contributor.author | 周美惠 | zh_TW |
dc.date.accessioned | 2021-06-08T06:21:20Z | - |
dc.date.copyright | 2006-08-09 | |
dc.date.issued | 2006 | |
dc.date.submitted | 2006-08-01 | |
dc.identifier.citation | R.O.C. Government Information Office
Taipei City Theatre Association Taiwan Motion Picture Association www.variety.com www.screen.com Jupiter Research USA MPAA McAfee, R. Preston (2002) Competitive Solutions: The Strategist Toolkit; Princeton University Press, U.K. Grant, Robert M. (2004, Fourth Edition) Contemporary Strategy Analysis: Concepts, Techniques, Applications; Blackwell Publishing, U.K. Cullen, John K. and Parboteeah, K. Praveen (2005) Multinational Management: A Strategic Approach; Southwestern, U.S.A. Greenberg, Jerald and Baron, Robert A. (2003, Eighth Edition) Behavior in Organizations; Prentice Hall, N.J. Interviews: Huang, C.J. (Chairman of the Board, Miramar Cinemas) Kappen, S. (Former Managing Director, WVC Taiwan) Eugene Wu (Marketing Manager of Warner Bros. Taiwan) Allen Ma (Former CFO of WVC, present CFO California Fitness Centers, Taiwan) Carmen, Brett (First General Manager of WVC Taiwan) | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25615 | - |
dc.description.abstract | Prior to 1998, local family-owned and operated single auditorium movie theaters dominated the Taiwan cinema exhibition industry. In that year, the opening of the 17-plex Warner Village Cinemas (WVC), a joint venture between Village Roadshow and Warner Brothers Theaters located in the Hsinyi District of Taipei, disrupted the entire dynamics of the market. For the first time an international cinema chain opened a state of the art facility in Taiwan forcing local operators to adjust their tactics and strategies, initiating the downfall of Shimending as the center of gravity for cinema exhibition.
In the six years from the time of opening their first cineplex, WVC went on to open six other locations: Kaohsiung, Tainan, Taichung (2), and Hsinchu (2), but then decided to divest from the market. One of the sites that WVC had signed a lease for was the Cathay Life building in Tienmou; in light of the shareholders desire to depart from the Taiwan market, they sold the rights of this site to a consortium of local investors, WVUG, but maintained a management contract with the new owners. Another site that had been previously committed to by a local cinema exhibitor was the Miramar Entertainment Complex Cineplex. Miramar was unique in that aside from 8 mainline auditoriums, it would have the first commercial IMAX auditorium in Taiwan. Prior to the sale of the company to a consortium of local investors and Golden Harvest from Hong Kong, WVC secured the management contract for the Miramar cinemas. The first chapter provides background to the research and introduces the Case and the questions I seek to answer. Chapter 2 attempts to give an overview of the cinema exhibition industry with special focus on the particularities of the Taiwan market. Chapter 3 provides an introduction to WVC, Miramar, Tienmou, and the events leading to the breakup. Chapter 4 analyzes the market for cinema going in Taiwan, the differences between local cinema operators and international chains and the factors leading to the decision by Miramar and Tienmou to establish a company. The final Chapter attempts to answers the questions in Chapter 1. As Miramar was the driving force behind setting up the independent cinema exhibition company, I will focus more on Miramar than on Tienmou, but I will also introduce the background and other information on Tienmou when necessary. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T06:21:20Z (GMT). No. of bitstreams: 1 ntu-95-P92746009-1.pdf: 1670301 bytes, checksum: a379ba7f86bb78ab3e8210e03d47894a (MD5) Previous issue date: 2006 | en |
dc.description.tableofcontents | Abstract…………………..……………………………………………………….. 3
Contents…………………………………………………………………………… 4 List of Figures…………………………………………………………………….. 6 List of Tables..…….………………………………………………………………. 7 Acknowledgements………….………….………………………………………… 8 Chapter 1 Introduction 1.1 Research Background…………………………….……………………… 9 1.2 Research Objectives…………………………………………………….. 10 1.3 Relevant Literature…………………………………………………….... 11 1.4 Source of Data………………………………………………………….. 12 Chapter 2 Cinema Exhibition Industry 2.1 Brief History of Cinema Exhibition Business….…………………….….. 14 2.2 Taiwan Cinema Exhibition Industry…………………………….............. 15 2.2.1 What do Taiwanese Watch…………………………….............. 17 2.2.2 Film Distribution……………………………............................. 20 Chapter 3 Multiplexes 3.1 Mass Market Appeal with Flexibility………………………………….. 23 3.2 The Business of Running a Multiplex….………………………………. 28 3.2.1 Operations……………………………...................................... 28 3.2.2 Programming…………………………….................................. 30 3.2.3 Sales & Marketing……………………………......................... 32 3.2.4 Accounting…………………………….................................... 32 3.2.5 Business Development…………………………….................. 33 3.2.6 Operations Information System……………………………..... 33 3.2.7 Revenue & Costs……………………………............................ 34 Chapter 4 The Case – WVC, Miramar, & Tienmou. 4.1 Warner Village Cinemas Comes to Taiwan…………………………..….. 35 4.1.1 Cost of the Learning Curve – Construction in Taiwan………... 35 4.1.2 Doing What You Do Best & Improving on it ………………… 36 4.2 Miramar Entertainment Complex……………………………................... 38 4.2.1 Miramar Cineplex……………………………........................... 38 4.2.2 IMAX Auditorium…………………………….......................... 41 4.2.3 Mainline Auditoriums……………………………..................... 43 4.3 Tienmou Cineplex……………………………........................................... 49 4.4 The Events……………………………...................................................... 51 4.4.1 Tienmou…………………………….......................................... 51 4.4.2 Miramar…………………………….......................................... 53 4.4.3 From Ownership to Service Provider…………………………. 56 4.4.4 Matrimonial Distress and New Courtships……….…………… 58 Chapter 5 The Analysis: Weighing Options, Deciding to Break, Setting Up a New Company 5.1 The Position of Cinema Exhibition in the Film Industry Chain………… 61 5.2 Cinema-going in Taiwan and Room for Potential Growth……………… 63 5.3 Differences between Local and Multinational Cinema Exhibitors……… 65 5.4 Looking at the Options…………………………………………………... 72 5.5 New Company………………………………………………………….... 81 5.6 Directions for Miramar Cinemas………………………………………… 87 5.6.1 What Makes Miramar Cinemas Unique in the Market………... 87 5.6.2 Future Development Plans…………………………………….. 89 Chapter 6 Conclusions 6.1 Research Findings .…………………………………...…………… …… 91 6.2 Suggestions for Future Research…………………………………… …. . 95 References……………………………………………………………………… … 97 | |
dc.language.iso | en | |
dc.title | 在台灣建立影城連鎖研究:以美麗華影城為例 | zh_TW |
dc.title | RESEARCH ON ESTABLISH A CINEMA CHAIN IN TAIWAN:THE CASE OF MIRAMAR CINEMA COMPANY | en |
dc.type | Thesis | |
dc.date.schoolyear | 94-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 王仕茹,廖文志 | |
dc.subject.keyword | 連鎖戲院,美麗華,電影, | zh_TW |
dc.subject.keyword | cinema chain,MIRAMAR,movie, | en |
dc.relation.page | 108 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2006-08-02 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 國際企業管理組 | zh_TW |
顯示於系所單位: | 國際企業管理組 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-95-1.pdf 目前未授權公開取用 | 1.63 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。