請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/2526
標題: | 在曼谷設計規劃一間成功的青年旅館 Opening up a Successful Hostel in Bangkok Thailand |
作者: | Piranpas Traitilanun 崔培然 |
指導教授: | 黃俊堯(Chun-Yao Huang) |
關鍵字: | 曼谷,青年旅館, Hostel,bangkok, |
出版年 : | 2017 |
學位: | 碩士 |
摘要: | The business plan,“Opening up a Successful Hostel in Bangkok Thailand” will study on the opportunity and feasibility for establishing a total of 200 square meters hostel in Bangkok Thailand.
Our strategy is to build an impressive hostel that is not just only a place to stay but also the place where people meet new friends and experience the local Thai atmosphere. The marketing of the Cloud Nine Bangkok hostel will be built around the core value that we will offer to customers. Although there is more and more hostel in Bangkok, we will use our competitive advantage to build and expand our customer base. Our business model is based on the booking over the website. As those sites are also intended to increase brand awareness, we require giving all the services information including what we offer more than competitors’ to make them feel that they’re getting some added value. Moreover, our mainstream of income will come from online sales. Thus, we aim to be best review hostel in Bangkok, and that will become key to future sales. However, the quality of services in this industry have always been better, with our strategies of advancement, we are ready to grow with the market. Finally, from the operations and financial plan, we could estimate the profit made in running the hostel and possibility of future business opportunities. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/2526 |
DOI: | 10.6342/NTU201701028 |
全文授權: | 同意授權(全球公開) |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-106-1.pdf | 10.18 MB | Adobe PDF | 檢視/開啟 |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。