Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/24314
Title: | 台灣營造業國際化之研究 |
Authors: | Teh-Ping Wang 王德頻 |
Advisor: | 湯明哲 |
Keyword: | 營造業,國際化, construction,internationalization, |
Publication Year : | 2005 |
Degree: | 碩士 |
Abstract: | 本文藉由對台灣營造業發展與國際化案例的歸納整理,分析目前台灣營造業國際化的發展策略。並經由日本營造產業概況及其國際化策略之運用,對照我國營造業之發展,尋找台灣營造業國際化的問題與機會。
論文的第二章探討策略分析的理論觀點,針對策略分析的相關理論,全球化產業的策略理論,整合、多角化、策略聯盟等策略模式加以研究整理。 第三章就台灣營造產業的發展背景與歷程作敘述性的整理,並將營造業的定義、特性、業務流程、產業結構、競爭態勢、服務供應模式等做一通盤的了解。 第四章整理日本營造產業概況,及日本營造業者發展狀況,另外,針對日本營造業國際化的競爭策略作分析與研究。 第五章將國內有國際市場經驗的營造廠商作研究分析,以國內目前唯一國際化成功的中鼎工程的經驗為基礎,對照目前國內其他有國際經驗之營造廠商,分析個別公司的國際化模式與經營策略。 第六章將第三章至第五章的資料歸納分析之後,輔以第二章的理論研究,整理出營造業當地化程度強的原因,並針對國際化提出建議。 This thesis summarized the cases of the development and internationalization of construction industry, and analyzed the current developing strategy of Taiwanese construction industry. It also compared the general circumstances and the internationalize strategy between Japan and Taiwan, in order to find the opportunity of internationalization for Taiwanese construction industry. The study explored the theory of strategic analysis, and concentrated to the theory of the strategy of internationalize, integration, diversification, and strategic alliance. In Chapter 3, the author generalized the background and history of Taiwanese construction industry, and emphasized on the definition, characteristic, procedures, structure, and competition status. In chapter 4, the author also induced the general situation and analyzed the competition strategy of Japanese construction industry. This thesis also compared the only successful exemplification of CTCI group to the enterprises that has internationalized experience in Taiwan, and analysis the business model and strategy. Conclusions of this study are: (1) The construction industry is localization business. (2) Construction company needs higher technical skill to become an internationalization business. (3) Strategic alliance can salve the problem of resources lacking for internationalization. (4) The internationalization degree of market will influence the entry strategy of a construction company. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/24314 |
Fulltext Rights: | 未授權 |
Appears in Collections: | 國際企業學系 |
Files in This Item:
File | Size | Format | |
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ntu-94-1.pdf Restricted Access | 1.96 MB | Adobe PDF |
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