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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
Please use this identifier to cite or link to this item: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20076
Title: 林子又 - 服飾品牌商業計劃
Grace Lin - Apparel Brand Business Plan
Authors: Grace Lin
林子又
Advisor: 曹承礎(Seng-Cho Chou)
Keyword: 林子又,服飾,品牌,商業計劃,
Grace,Lin,Grace Lin,Apparel,Brand,Business Plan,
Publication Year : 2018
Degree: 碩士
Abstract: 『林子又 - 服裝品牌』的商業計劃,將以簡單的設計研究創新多用途服裝品牌的機會和可能性,但仍然可以通過電子商務平台來滿足時尚的外觀。它將首先推出只有生活在台灣的中青年女性,價格非常合理的背心和T恤衫。
由於台灣女性對運動型態的服裝趨勢接受度正在迅速增長,我相信我們的多用途簡單設計將成為零售行業的下一個熱門產品。通過開展這項業務,我希望人們能夠在想購買類似商品時,能想到我們的服裝,可以在不同的場合展現穿著。林子又服裝品牌的主要業務目標是為忙碌的人們節省時間和不便,這些人能及時看到時尚和流行並且還有預算,我相信最時尚的外觀是,當你看起來像你沒有花太多時間來裝飾自己,因為你穿著最簡單的衣服,但是你在林子又服裝品牌的幫助下能展現出自己的自信和自現,讓你看起來很簡單,但同時又獨一無二。能讓街上的人們看到妳,也想要像妳一樣,因為他們喜歡妳穿的服裝為您帶來的氛圍從內到外,從外到內的閃耀,這正是林子又服裝品牌想要帶給我們的客戶的。
The business plan “Grace Lin Apparel Brand” will study on the opportunity and possibility for establishing an apparel brand made for multi-wear purposes with simple designs but still fulfills the trendy look through ecommerce platforms. It will start off with only tank tops and t-shirts with friendly prices for young to middle aged females living in Taiwan.
As Taiwan’s acceptance to a sporty-type trend is growing rapidly, I believe that our simple design apparel with multi-wear purpose will become the next hit in the retail industry. By setting up this business, I want people to be able to think of us when they think of shopping and wanting to buy something simple but trendy and can be worn in different occasions. The main business goal of Grace Lin Apparel is to save time and trouble for busy people who want to look trendy and pretty in a timely manner, and possibly also have a budget. I believe that the trendiest look is when you look like you didn’t spend much time to doll up yourself because you wear the simplest clothes, but you bring out the attitude of yourself with the help of Grace Lin Apparel – making you look simple, but unique and fabulous at the same time. Wanting girls on the streets to see you and want to be like you because they like what you wear so much. The vibe you bring out to other people shines from within, and that is exactly what Grace Lin Apparel wants to bring out to our customers.
URI: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/20076
DOI: 10.6342/NTU201800944
Fulltext Rights: 未授權
Appears in Collections:管理學院企業管理專班(Global MBA)

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