請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19885
標題: | 生理訊號監視整合系統-商業計劃書 Patient Monitoring System for Total Solution Business Plan |
作者: | Pei Chi Wu 伍珮琦 |
指導教授: | 曹承礎(Seng-Cho Chou) |
關鍵字: | 床邊生理監視器,商業計劃書,中繼病房, bedside monitor,IMU,business plan, |
出版年 : | 2015 |
學位: | 碩士 |
摘要: | This business plan is to study the barriers to entry in the current healthcare industry for a brand new medical device company in Taiwan. The industry analysis and marketing strategies were emphasized the most in order to understand the difference and similarity of the provided products and services compared to the existing competitors. This plan was to implement new bedside monitors in the medical centers to gain visibility and credibility of the brand.
The goal of the business plan is to promote and raise the awareness of continuous bedside monitoring in Taiwan medical industry. The proposing device was able to provide the function of continuous monitoring and also to relieve the workflow of caregivers. This study also summarize other possibilities to expend the products lines and probability. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/19885 |
全文授權: | 未授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
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ntu-104-1.pdf 目前未授權公開取用 | 2.42 MB | Adobe PDF |
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