以個案探討供應商管理策略

Abstract

網通產業使用ODM 經營模式近十年，過去十年中ODM模式已進化成更多元類型。本研究以客戶觀點探討並分析ODM、OEM、EMS 的演變趨勢，同時提供不同領域之ODM的經營策略建議。

The thesis is summarize the history of electronic outsource from OEM, ODM, and EMS. With dynamic of business nowadays that as brand company as customer, how we set strategy for the supply chain to find correct manufacture strategy for the project. By using the case study to validate the global supply chain strategy and provide a practical guidance. The evolution of different OEM, ODM, EMS and now has hybrid model. Deep dive into each functions how as OEM react and correspond the changes of business model. Toward the end, we use a real case study to demonstrate the business can be success by applying with the new ODM practice guidance.