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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17701| Title: | 在台灣推廣義大利冰淇淋市場 Developing XYZ Gelato Market in Taiwan |
| Authors: | Yi-Ju Lee 李宜儒 |
| Advisor: | 林修葳(Hsiou-Wei Lin) |
| Keyword: | 義大利冰淇淋, Gelato, |
| Publication Year : | 2013 |
| Degree: | 碩士 |
| Abstract: | 本商業計畫書的目的在於獲得XYZ公司的台灣獨家代理權/加盟權在台灣發展純天然（無人工添加物）、高品質、健康（低脂）的義大利冰淇淋。內容詳細闡述在台灣推廣義大利冰淇淋市場規劃，其中包括：獨家摘要、公司摘要、產品、市場分析、策略實施以及管理和財務分析。 The goal of this business plan is to purchase the exclusive authority / distribution contract of XYZ Company by demonstrating how to develop the most natural / non-artificial, premium and healthy (low-fat) Italian ice cream market in Taiwan. It includes executive summary, company summary, the products, market analysis strategy and implementation summary, and management as well as financial analyses. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17701 |
| Fulltext Rights: | 未授權 |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| ntu-102-1.pdf Restricted Access | 1.05 MB | Adobe PDF |
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