請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17701完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林修葳(Hsiou-Wei Lin) | |
| dc.contributor.author | Yi-Ju Lee | en |
| dc.contributor.author | 李宜儒 | zh_TW |
| dc.date.accessioned | 2021-06-08T00:31:56Z | - |
| dc.date.copyright | 2013-07-18 | |
| dc.date.issued | 2013 | |
| dc.date.submitted | 2013-07-01 | |
| dc.identifier.citation | 1. Annual statistical report on tourism 2011 of Taiwan. http://admin.taiwan.net.tw/auser/B/annual_statistical_2011_htm/Chinese/htm/p31.htm
2. Baskin Robbins, Taiwan. http://31icecream.tw/ 3. Beta by sector. http://people.stern.nyu.edu/adamodar/New_Home_Page/datafile/Betas.html 4. Cold Stone, Taiwan. http://www.coldstone.com.tw/ 5. Dairy Science, Food Technology. Your own ice-cream business. http://www.dairyscience.info/index.php/ice-cream/218-ice-cream-startup.html 6. Directorate-General of Budget, Accounting and Statistics, Executive Yuan, Taiwan. Demographic statistic. http://www.dgbas.gov.tw/ct.asp?xItem=15408&CtNode=4594 7. Duroyal Ice. http://www.duroyal.com.tw/ 8. Euromonitor International. Ice Cream in Taiwan. Oct 2011. http://www.euromonitor.com/ice-cream-in-taiwan/report 9. Food and Drug Administration, Department of Health, Executive Yuan. http://www.fda.gov.tw/TC/site.aspx?sid=37 10. Founding and franchising net blog. http://ican168blog.pixnet.net/blog 11. Gelatos manufacture teaching blog. http://angelogioia.pixnet.net/blog 12. GROM. http://www.grom.it/eng/index.php 13. Häagen-Dazs Taiwan. Press release. http://www.haagen-dazs.com.tw/ 14. I-Mei Foods, http://www.imeifoods.com.tw/ 15. Meetfresh ice. http://www.meetfresh.com.tw/en/main.php 16. Meji ice, Taiwan. http://www.poki-meiji.com.tw/index.aspx 17. Month of Taiwanese fruits ripening. http://www.365fruit.com/contents/research.php?num=4&url=Fruits_season_taiwan.html 18. Mövenpick ice cream, Taiwan. http://www.mvp-icecream.com.tw/ 19. Now news Nov 5th 2012. http://www.nownews.com/2012/11/05/327-2869939.htm 20. Obesity prevention net. Bureau of Health Promotion, Department of Health, Taiwan. http://www.bhp.doh.gov.tw/BHPNet/Web/Index/Index.aspx 21. On yes news on Apr 10th, 2012. http://tw.mag.cnyes.com/Content/20120410/4c52cc86d66f495a9b09a83a18bebb92.shtml 22. Outbound departures of nationals of Taiwan by destination. http://admin.taiwan.net.tw/auser/B/annual_statistical_2011_htm/Chinese/htm/p24.htm 23. Riva Reno. http://www.rivareno.com/ita/ 24. Russell. Ice Cream Geek. Ice cream and butterfat. Jul 23 2009. http://www.icecreamgeek.com/?p=113 25. Shao-Mei Ice. http://www.shaomei.com.tw/ 26. Stacy Zeiger, Demand Media. How to open an independent gelato shop. Apr 2012. http://smallbusiness.chron.com/open-independent-gelato-shop-26166.html 27. Swensens, Taiwan. http://www.swensens.com.tw/ 28. Taiwan 10-Year Bond Yield. http://www.investing.com/rates-bonds/taiwan-10-year-bond-yield 29. Tsujiri, Taiwan. http://www.tsujiri.com.tw/ 30. Venchi gelato. http://www.venchi.ro/en/icecream/ 31. WIKIPEDIA. http://en.wikipedia.org/wiki/Hazard_analysis_and_critical_control_points 32. 2011 news. http://news.cnyes.com/Content/20110421/KDW96YPYRPTT2.shtml | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/17701 | - |
| dc.description.abstract | 本商業計畫書的目的在於獲得XYZ公司的台灣獨家代理權/加盟權在台灣發展純天然（無人工添加物）、高品質、健康（低脂）的義大利冰淇淋。內容詳細闡述在台灣推廣義大利冰淇淋市場規劃，其中包括：獨家摘要、公司摘要、產品、市場分析、策略實施以及管理和財務分析。 | zh_TW |
| dc.description.abstract | The goal of this business plan is to purchase the exclusive authority / distribution contract of XYZ Company by demonstrating how to develop the most natural / non-artificial, premium and healthy (low-fat) Italian ice cream market in Taiwan. It includes executive summary, company summary, the products, market analysis strategy and implementation summary, and management as well as financial analyses. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T00:31:56Z (GMT). No. of bitstreams: 1 ntu-102-R00749005-1.pdf: 1077951 bytes, checksum: 77fab84e8f7dbd1132c9068dd2833bf8 (MD5) Previous issue date: 2013 | en |
| dc.description.tableofcontents | 1. Executive Summary 1
1.1 Why Taiwan, why us 2 1.2 Mission 9 1.3 Objectives 9 1.4 Key to Success: 11 2. Company Summary 12 2.1 Start-up Summary 17 2.2 Company Ownership 18 3. Products (some contents are extracted from XYZ Company) 19 4. Market Analysis Summary 22 4.1 Market Segmentation 23 4.2 Target Market Segment Strategy 24 4.3 Competitors Analysis 26 5. Strategy and Implementation Summary 31 5.1 Competitive Edge 31 5.2 Milestone 32 5.3 Operation Management 32 5.4 Marketing Strategy (campaign) 34 5.5 Pricing Strategy 39 6. Hazard analysis critical control point system (HACCP) 41 7. Management and financial analysis 44 7.1 Sales and income forecast 44 7.2 Important Assumptions 46 7.3 Final Analysis 49 Appendix I. Monthly income Statement for 10-operation-year 52 Appendix II. Annual income Statement for 10-operation-year 62 Appendix III. Predicted monthly cash flow of 10-operation-year 63 Appendix IV. Predicted annual cash flow of 10 operation years 69 Appendix V. Balance Sheet for 10-year operation 70 Bibliography 71 | |
| dc.language.iso | en | |
| dc.title | 在台灣推廣義大利冰淇淋市場 | zh_TW |
| dc.title | Developing XYZ Gelato Market in Taiwan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 101-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 黃俊堯(Chun-Yao Huang),陳俊忠(Chun-Chung Chen) | |
| dc.subject.keyword | 義大利冰淇淋, | zh_TW |
| dc.subject.keyword | Gelato, | en |
| dc.relation.page | 72 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2013-07-01 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-102-1.pdf 目前未授權公開取用 | 1.05 MB | Adobe PDF |
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