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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/99075| 標題: | 容易留遊學 : 韓國留遊學顧問公司商業企劃書 EZ_education: Business Plan |
| 作者: | 申聖贊 Seong-Chan Shin |
| 指導教授: | 堯里昂 Leon van Jaarsveldt |
| 關鍵字: | 留學諮詢,臺-韓教育,教育服務,學生留學服務, Study Abroad Consulting,Taiwan–Korea Education,Educational Services,Student Support Programs, |
| 出版年 : | 2025 |
| 學位: | 碩士 |
| 摘要: | 本商業企劃書介紹了容易留遊學,一家致力於協助臺灣學生赴韓國留學的專業留學顧問機構。隨著「韓流」的持續影響及臺韓之間良好的雙邊關係,出國留學的需求日益增長,本企劃正是為回應這一趨勢而制定。
容易留遊學提供全方位的個人化服務,包含入學諮詢、簽證申請協助、語言課程安排以及抵達韓國後的定居支援,致力於為不同需求的學生提供量身打造且具可擴展性的解決方案。 本企劃整合了市場研究、競爭者分析與詳盡的財務預測,以驗證該商業模式的可行性與獲利能力。五年期的財務預測顯示,容易留遊學將實現穩定的營收成長,透過精簡的營運架構與策略性再投資計劃,推動長期發展。個人化服務方案、雙語支援團隊以及在地合作夥伴等關鍵優勢,使容易留遊學在臺韓教育交流市場中具備明顯的領先地位。 透過善用數位平台並提供高品質且貼心的顧客服務,容易留遊學有望在臺灣日益成長的出國留學市場中佔有一席之地。預估本專案可於第一年內達成損益兩平,並透過持續創新與區域擴展,為學生與所有利害關係人創造長期價值。 This business proposal presents EZ_education, a consulting agency dedicated to supporting Taiwanese students who aspire to study in South Korea. The plan addresses the increasing demand for international education fueled by the Korean Wave and favorable bilateral relations between Taiwan and South Korea. Through a comprehensive service model—including admissions consulting, visa application support, language program coordination, and post-arrival settlement assistance—EZ_education aims to deliver personalized and scalable solutions that meet the diverse needs of its clients. The proposal integrates market research, competitor analysis, and detailed financial projections to validate the feasibility and profitability of the business. A five-year financial forecast demonstrates sustainable revenue growth, supported by a lean operational structure and strategic reinvestment plans. Key differentiators such as customized service packages, a bilingual support team, and local partnerships position EZ_education as a leading player in the Taiwan–Korea education corridor. By leveraging digital platforms and maintaining a high-touch customer experience, EZ_education is poised to capture a significant share of the growing Taiwanese outbound education market. The venture is expected to reach breakeven within the first year and generate long-term value for both students and stakeholders through continuous innovation and regional expansion. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/99075 |
| DOI: | 10.6342/NTU202502613 |
| 全文授權: | 同意授權(全球公開) |
| 電子全文公開日期: | 2025-08-22 |
| 顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-113-2.pdf | 2.69 MB | Adobe PDF | 檢視/開啟 |
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