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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
Please use this identifier to cite or link to this item: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/99075
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???org.dspace.app.webui.jsptag.ItemTag.dcfield???ValueLanguage
dc.contributor.advisor堯里昂zh_TW
dc.contributor.advisorLeon van Jaarsveldten
dc.contributor.author申聖贊zh_TW
dc.contributor.authorSeong-Chan Shinen
dc.date.accessioned2025-08-21T16:17:26Z-
dc.date.available2025-08-22-
dc.date.copyright2025-08-21-
dc.date.issued2025-
dc.date.submitted2025-07-29-
dc.identifier.citation1. Go Overseas. (2023). How much does it cost to study abroad in Korea? https://www.gooverseas.com/blog/cost-study-abroad-korea
2. Data.go.kr. (2024). Statistics of international students in Korea. Retrieved from https://www.data.go.kr/data/3069982/fileData.do
3. EC Innovations. (2025). Marketing in Taiwan: 4 focus areas for 2025 and beyond. Retrieved from https://www.ecinnovations.com/blog/marketing-in-taiwan-4-focus-areas-for-2025-and-beyond
4. Embassy of South Korea in Taiwan. (2018). Visa. Retrieved from https://overseas.mofa.go.kr/tw-zh/brd/m_20387/view.do?seq=7&page=1
5. Hahm, S. D. (2021, August). The impact of the Korean Wave on South Korea–Taiwan relations. Retrieved from https://www.researchgate.net/publication/350880394
6. Huang, Y.-C. (2022). A comparison of Korean and Taiwanese internationalization of higher education. Professor, Global Master Program of Teaching Profession & Department of Education, Teachers College, National Chiayi University, Taiwan
7. ICEF Monitor. (2024, July). South Korea on track to attract thousands more international students within the decade. Retrieved from https://monitor.icef.com/2024/07/south-korea-on-track-to-attract-thousands-more-international-students-within-the-decade/
8. International Trade Administration. (2024). Taiwan: Education and training services. Retrieved from https://www.trade.gov/country-commercial-guides/taiwan-education-and-training-services
9. Kang, Sojeong. (2023). "Using the Gravity Model to Determine the Impact of Hallyu on International Students’ Decisions to Attend South Korean Universities". CMC Senior Theses. 3313.
10. LIFOLOGY. (2024). Mentoring for international students – Bridge success. Retrieved from Harvard Mentoring website : https://www.harvardmentoring.com/mentoring-for-international-students-bridge-success/
11. Meltwater. (2024). Social media statistics for Taiwan [Updated 2024]. Retrieved from https://www.meltwater.com/en/blog/social-media-statistics-taiwan
12. Ministry of Education, Korea. (2024). Enhancing Global Educational Capacity Based on University Characteristics and Attracting Top International Students for Regional Development. Retrieved from https://english.moe.go.kr/boardCnts/viewRenewal.do?boardID=265&boardSeq=100392&lev=0&statusYN=W&s=english&m=0201&opType=N
13. Ministry of Foreign Affairs of Korea. (2023). GKS degree program. Retrieved from http://www.niied.go.kr/user/nd35203.do
14. Nccamp. (2025). South Korea's top 10 startups that tech professionals should watch out for in 2025. Retrieved from https://www.nucamp.co/blog/coding-bootcamp-south-korea-kor-south-koreas-top-10-startups-that-tech-professionals-should-watch-out-for-in-2025
15. Parc, J. (2022, August). Korea’s cultural exports and soft power: Understanding the true scale of this trend. University of Malaya. https://www.researchgate.net/publication/364305580
16. PAPAGO. (n.d.). PAPAGO homepage. https://lovelovekorea.com/
17. Language World Taiwan. (n.d.). Study Korea. https://www.language-world.com.tw/study-korea.html
18. EF Education First. (n.d.). Study abroad in Korea. https://www.ef.com.tw/pg/study-abroad/korea/
19. Time International Language Center. (n.d.). Study in Korea – Expenses. https://bointl.net/korea-expenses/
20. EDM. (n.d.). Study in Korea – EDM Promotion. https://edmtw.com/promotion/edmkorean
21. Park, H. S. (2021). University students’ perceptions of Korean Wave and its impact on their views of Korea and Korean culture. Asia-Pacific International University, Thailand
22. QS Top Universities. (2025). QS World University Rankings 2025: Top global universities. https://www.topuniversities.com/world-university-rankings?countries=kr
23. Korean Educational Development Institute. (2024). Statistical yearbook of education. https://kess.kedi.re.kr/eng/publ/view?survSeq=2024&menuSeq=3894&publSeq=2&itemCode=02&menuId=0&language=en
24. Statistics Korea. (2023). Status of international students. https://www.index.go.kr/unity/potal/main/EachDtlPageDetail.do?idx_cd=1534
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/99075-
dc.description.abstract本商業企劃書介紹了容易留遊學,一家致力於協助臺灣學生赴韓國留學的專業留學顧問機構。隨著「韓流」的持續影響及臺韓之間良好的雙邊關係,出國留學的需求日益增長,本企劃正是為回應這一趨勢而制定。
容易留遊學提供全方位的個人化服務,包含入學諮詢、簽證申請協助、語言課程安排以及抵達韓國後的定居支援,致力於為不同需求的學生提供量身打造且具可擴展性的解決方案。
本企劃整合了市場研究、競爭者分析與詳盡的財務預測,以驗證該商業模式的可行性與獲利能力。五年期的財務預測顯示,容易留遊學將實現穩定的營收成長,透過精簡的營運架構與策略性再投資計劃,推動長期發展。個人化服務方案、雙語支援團隊以及在地合作夥伴等關鍵優勢,使容易留遊學在臺韓教育交流市場中具備明顯的領先地位。
透過善用數位平台並提供高品質且貼心的顧客服務,容易留遊學有望在臺灣日益成長的出國留學市場中佔有一席之地。預估本專案可於第一年內達成損益兩平,並透過持續創新與區域擴展,為學生與所有利害關係人創造長期價值。
zh_TW
dc.description.abstractThis business proposal presents EZ_education, a consulting agency dedicated to supporting Taiwanese students who aspire to study in South Korea. The plan addresses the increasing demand for international education fueled by the Korean Wave and favorable bilateral relations between Taiwan and South Korea. Through a comprehensive service model—including admissions consulting, visa application support, language program coordination, and post-arrival settlement assistance—EZ_education aims to deliver personalized and scalable solutions that meet the diverse needs of its clients.
The proposal integrates market research, competitor analysis, and detailed financial projections to validate the feasibility and profitability of the business. A five-year financial forecast demonstrates sustainable revenue growth, supported by a lean operational structure and strategic reinvestment plans. Key differentiators such as customized service packages, a bilingual support team, and local partnerships position EZ_education as a leading player in the Taiwan–Korea education corridor.
By leveraging digital platforms and maintaining a high-touch customer experience, EZ_education is poised to capture a significant share of the growing Taiwanese outbound education market. The venture is expected to reach breakeven within the first year and generate long-term value for both students and stakeholders through continuous innovation and regional expansion.
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dc.description.provenanceSubmitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-08-21T16:17:26Z
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dc.description.tableofcontentsAcknowledgment ii
Abstract iii
Table of Contents iv
List of Tables and Figures viii
1 Introduction 1
1.1 Study in Korea 1
2 Business Description 4
2.1 Business Overview of EZ_education 4
2.2 Business Location 6
3 Products and Services 6
3.1 Career and Academic Counseling 6
3.2 Admissions Documentation Coaching 7
3.3 Language Training Program Coordination 7
3.4 Visa and Embassy Support 8
3.5 Settlement Support Package 8
3.6 Ongoing and Post-Study Support 8
3.7 EZ_education of Services Packages 9
3.7.1 Basic / Standard Package 9
3.7.2 Premium / Comprehensive Package 10
3.7.3 Single service 11
3.8 Service Delivery Process 12
3.8.1 Phase 1: Initial Consultation and Diagnosis 12
3.8.2 Phase 2: University Selection and Application Support 13
3.8.3 Phase 3: Visa Preparation and Pre-departure Readiness 13
3.8.4 Phase 4: Settlement Support 13
3.8.5 Phase 5: Academic and Lifestyle Mentoring 13
3.8.6 EZ_education Client Proposal Scenarios 14
4 The Market 15
4.1 Market Attractiveness 15
4.2 Competitive Intensity 16
4.3 Market Trends 16
4.4 Target Market 17
4.4.1 Target Audience 17
4.4.2 High School Students and University Applicants 18
4.4.3 University Students and Transfer Applicants 18
4.4.4 Job Seekers and Working Professionals 18
4.4.5 Parents 18
4.5 EZ_education Program Packages 19
4.5.1 Admissions Consulting Package 19
4.5.2 Language Training Matching Package 19
4.5.3 Settlement Support Package 19
4.5.4 Premium All-in-One Study Abroad Package 20
4.5.5 Post-Study Career Support Service 20
4.6 PESTLE Analysis of EZ_education 21
4.6.1 Political Factors 21
4.6.2 Economic Factors 22
4.6.3 Social Factors 22
4.6.4 Technological Factors 23
4.6.5 Legal Factors 24
4.6.6 Environmental Factors 24
4.7 In-depth interviews for market testing 25
4.7.1 Participant Selection (students) 25
4.7.2 Interview Results (students) 26
4.7.3 Participant Selection (University officer) 27
4.7.4 Interview Results (University officer) 27
4.8 Interview conclusion 28
5 Business Model & Strategy 29
5.1 Main Competitors 29
5.1.1 Company Name: LoveLoveKorea (趴趴走遊學村) 31
5.1.2 Company Name : TILC (時代國際英日韓語) 34
5.1.3 Company name: EF Education First Taiwan 36
5.1.4 Company name: BO International 39
5.1.5 Company name : EDM Education Taiwan 41
5.2 Competitor Analysis & EZ_education Strategy 44
5.2.1 EZ_education Strategy 45
5.3 Business Model Canvas 47
5.3.1 Value Propositions 47
5.3.2 Customer Segments 47
5.3.3 Channels 49
5.3.4 Customer Relationships 50
5.3.5 Revenue Streams 51
5.3.6 Key Resources 52
5.3.7 Key Activities 54
5.3.8 Key Partnerships 55
5.3.9 Cost Structure 56
5.4 SWOT 58
5.4.1 Strengths 58
5.4.2 Weaknesses 59
5.4.3 Opportunities 60
5.4.4 Threats 61
5.5 Porter's Five Forces 64
5.5.1 Competitive Rivals - Low 64
5.5.2 Potential for New Entrants in an Industry - Moderate 64
5.5.3 Threat of Substitutes - Moderate 65
5.5.4 Customer Power - Moderate 65
5.5.5 Supplier Power - Low 65
5.6 Value to Consumers 66
5.7 Core Competencies 67
5.8 Competitive Advantage 68
5.9 Pricing Strategy 68
6 Organization and Operation 69
6.1 Organizational Structure 69
6.2 Human Resource Management 70
6.2.1 Recruitment Strategy 71
6.2.2 Training and Development 71
7 Marketing Plan 72
7.1 B2B Institutional Partnerships 72
7.1.1 High School Collaborations in Taiwan 72
7.1.2 University Partnerships in Korea 73
7.2 Goals and Objectives 73
7.3 Branding 74
7.4 Advertising and Communication Strategies 74
7.5 Digital Marketing 74
7.6 Consumer Service and Management 75
7.7 Sales and Distribution 75
7.8 Marketing Budget Allocation 76
8 Risk and Growth Strategy 77
8.1 Key Risk Analysis and Mitigation Plans 77
8.1.1 Policy and Visa-Related Risks 77
8.1.2 Market Entry by Competitors 78
8.1.3 Service Quality Risks 78
8.1.4 Partner Risk 78
8.2 Growth Strategy 78
8.2.1 Short-Term (Year 1): Brand Building and Revenue Base 79
8.2.2 Mid-Term (Year 2–3): Regional Expansion and Post-Arrival Services 79
8.2.3 Long-Term (Year 5+): Global Expansion and Platform Transformation 79
9 Financial Plan and Growth Strategy 80
9.1 Financial Strategy 80
9.2 Initial Investment and Capital Allocation 80
9.3 Revenue Model and Income Structure 81
9.4 Operating Costs and Fixed Expenses 82
9.5 Profit Forecast and Growth Model 84
9.6 Financial Risk Management and Capital Strategy 86
9.7 Financial decision 87
9.7.1 Project valuation 87
10 Appendices 89
10.1 Market research questionnaire 89
10.1.1 Interview with a university representative (Korean translation) 89
10.1.2 Interview with students preparing/already studying in Korea (Chinese translation) 81
11 References 94
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dc.language.isoen-
dc.subject留學諮詢zh_TW
dc.subject臺-韓教育zh_TW
dc.subject教育服務zh_TW
dc.subject學生留學服務zh_TW
dc.subjectTaiwan–Korea Educationen
dc.subjectEducational Servicesen
dc.subjectStudy Abroad Consultingen
dc.subjectStudent Support Programsen
dc.title容易留遊學 : 韓國留遊學顧問公司商業企劃書zh_TW
dc.titleEZ_education: Business Planen
dc.typeThesis-
dc.date.schoolyear113-2-
dc.description.degree碩士-
dc.contributor.oralexamcommittee鄭明道;張佳欽zh_TW
dc.contributor.oralexamcommitteeMD Cheng;Charles Zhangen
dc.subject.keyword留學諮詢,臺-韓教育,教育服務,學生留學服務,zh_TW
dc.subject.keywordStudy Abroad Consulting,Taiwan–Korea Education,Educational Services,Student Support Programs,en
dc.relation.page96-
dc.identifier.doi10.6342/NTU202502613-
dc.rights.note同意授權(全球公開)-
dc.date.accepted2025-07-31-
dc.contributor.author-college管理學院-
dc.contributor.author-dept企業管理碩士專班-
dc.date.embargo-lift2025-08-22-
Appears in Collections:管理學院企業管理專班(Global MBA)

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