泰國數位網球中心: 一個專注於教練、學習與社區互動的平台

Abstract

Tennis Maker 是一個數位平台，旨在連結泰國的網球學習者與經過驗證的教練，提供結構清晰且便利的學習途徑。儘管泰國對網球的興趣逐漸上升，市場上卻缺乏集中的教練資源、在地化的學習內容，以及適合初學者的裝備建議，這些痛點限制了新手的入門體驗。本研究透過市場調查與教練訪談，深入了解用戶需求與平台可行性，並提出一個可擴展的商業模式，包括課程抽成、數位內容銷售與裝備聯盟行銷等多元收入來源。平台的目標用戶為年齡介於 18 至 45 歲之間的數位活躍族群，以及為子女尋找教練的家長。預期透過資訊透明化、操作簡便性與社群互動，提升全民參與網球的意願。財務預測顯示，平台可於三年內達到損益平衡。研究結果顯示，Tennis Maker 有潛力成為泰國網球教育數位轉型的關鍵推動者。

Tennis Maker is a digital platform designed to connect tennis learners in Thailand with verified coaches, offering a structured and accessible path into the sport. Despite growing interest in tennis, the Thai market lacks centralized coaching directories, accessible learning content, and tailored equipment guidance, challenges especially acute for beginners. This thesis explores the opportunity to fill that gap with a one-stop platform combining coach bookings, educational content, and gear recommendations. Based on market surveys and interviews, the study identifies key user pain points and proposes a scalable business model with commission-based revenue, content monetization, and affiliate sales. The platform targets digitally active individuals aged 18-45 and parents of young learners, aiming to enhance tennis participation through transparency, convenience, and community. Financial projections show break-even within three years. The research concludes that Tennis Maker can play a pivotal role in digitally transforming Thailand’s tennis learning experience.