請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/98506完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 傅浚映 | zh_TW |
| dc.contributor.advisor | Jyun-Ying Fu | en |
| dc.contributor.author | 王佳樂 | zh_TW |
| dc.contributor.author | Panuwat Baikeawon | en |
| dc.date.accessioned | 2025-08-14T16:22:48Z | - |
| dc.date.available | 2025-08-15 | - |
| dc.date.copyright | 2025-08-14 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-08-01 | - |
| dc.identifier.citation | Chadha, S. (2023). World Economic Forum. From https://www.weforum.org/stories/2023/12/how-southeast-asia-can-become-trilliondigital-economy
DataReportal. (2024). From DataReportal: https://datareportal.com/reports/digital-2024-thailand García-Fernández, J. S. (2022). The digital transformation of the fitness sector: A global perspective. (Vol. 15). Journal of Sports Innovation. Google, & Temasek. (2024). From E-Conomy SEA 2024: https://economysea.withgoogle.com/report/ Kotler, P., & Keller, K. L. (2016). Marketing management (Vol. 15). Pearson. Mullin, B. J., Hardy, S., & Sutton, W. A. (2014). Sport marketing. Human Kinetics. Panjasilpa, P. (2018). A business management model of tennis training center: An analytical issue. Business And Management Studies An International Journal, 6(2), 717–729. PR Newswire. (2024). THAILAND EXPECTS 25% GROWTH IN FITNESS AND MASS PARTICIPATION SPORTS FOR 2024. From https://www.prnewswire.com/apac/news-releases/thailandexpects-25-growth-in-fitness-and-mass-participation-sports-for-2024-302077839.html Statista. (2024). Racket Sports Equipment - Thailand. From https://www.statista.com/outlook/cmo/toys-hobby/sports-equipment/racket-sports-equipment/thailand The Racket Sport. (2024). How Many People Play Tennis In The World? From https://theracketsports.com/how-many-people-play-tennis-in-the-world/ World Bank. (2023). Urban population (% of total population) - Thailand. From https://data.worldbank.org/indicator/SP.URB.TOTL.IN.ZS?locations=TH | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/98506 | - |
| dc.description.abstract | Tennis Maker 是一個數位平台，旨在連結泰國的網球學習者與經過驗證的教練，提供結構清晰且便利的學習途徑。儘管泰國對網球的興趣逐漸上升，市場上卻缺乏集中的教練資源、在地化的學習內容，以及適合初學者的裝備建議，這些痛點限制了新手的入門體驗。本研究透過市場調查與教練訪談，深入了解用戶需求與平台可行性，並提出一個可擴展的商業模式，包括課程抽成、數位內容銷售與裝備聯盟行銷等多元收入來源。平台的目標用戶為年齡介於 18 至 45 歲之間的數位活躍族群，以及為子女尋找教練的家長。預期透過資訊透明化、操作簡便性與社群互動，提升全民參與網球的意願。財務預測顯示，平台可於三年內達到損益平衡。研究結果顯示，Tennis Maker 有潛力成為泰國網球教育數位轉型的關鍵推動者。 | zh_TW |
| dc.description.abstract | Tennis Maker is a digital platform designed to connect tennis learners in Thailand with verified coaches, offering a structured and accessible path into the sport. Despite growing interest in tennis, the Thai market lacks centralized coaching directories, accessible learning content, and tailored equipment guidance, challenges especially acute for beginners. This thesis explores the opportunity to fill that gap with a one-stop platform combining coach bookings, educational content, and gear recommendations. Based on market surveys and interviews, the study identifies key user pain points and proposes a scalable business model with commission-based revenue, content monetization, and affiliate sales. The platform targets digitally active individuals aged 18-45 and parents of young learners, aiming to enhance tennis participation through transparency, convenience, and community. Financial projections show break-even within three years. The research concludes that Tennis Maker can play a pivotal role in digitally transforming Thailand’s tennis learning experience. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-08-14T16:22:48Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-08-14T16:22:48Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Table of Contents
Acknowledgement i 摘要 ii Abstract iii Executive Summary iv Table of Contents vi List of Figures ix List of Tables x Introduction 2 1. Business Description 4 1.1 Company Overview 4 1.2 Mission 4 1.3 Vision 4 1.4 Key Objectives 4 1.5 Business Opportunity 5 2. Market Overview 6 2.1 Tennis industry landscape in Thailand 6 2.3 Competitor Landscape 8 2.4 Market Research Methodology 11 2.5 External Environment Analysis 12 2.5.1 Population Trends and Tennis Participation 12 2.5.2 PESTEL Analysis of the Thai Tennis Market Environment 13 2.5.3 Industry Structure Analysis: Porter’s Five Forces 15 2.5.4 Target Customer Insights and Needs 18 3. Business Model and Strategy 27 3.1 Business Description 27 3.2. Business Objectives and Description of Products and Services 29 3.2.1 Business Objectives 29 3.2.2 Description of Products and Services 30 3.2.3 Service Delivery and Venue Collaboration 31 3.3 Monetization Plan 33 3.3.1 Commission from Coach Bookings 33 3.3.2 Promoted Coach Listings 33 3.3.3 Learning Content Monetization 34 3.3.4 Affiliate Marketing and Equipment Sales 35 3.3.5 Future Opportunities: Ads and Sponsorships 35 3.4 Value Proposition and Platform Retention Strategy 35 3.4.1 Value for Students 36 3.4.2 Value for Coaches 36 3.4.3 Platform-Level Value 36 3.5 Business Model Canvas 37 3.5.1 Value Propositions 37 3.5.2 Customer Segments 37 3.5.3 Channels 37 3.5.4 Customer Relationships 38 3.5.5 Revenue Streams 38 3.5.6 Key Activities 38 3.5.7 Key Partners 39 3.5.8 Key Resources 39 3.5.9 Cost Structure 39 3.6 SWOT Analysis 41 3.6.1 Strengths 41 3.6.2 Weaknesses 41 3.6.3 Opportunities 41 3.6.4 Threats 42 4. Operations and Organizational Management 43 4.1 Key Resources and Partnerships 43 4.2 Website and Platform Development 43 4.3 Phased Rollout Plan 43 4.4 Operational Resources and Setup 44 4.4.1 Organizational Structure and Key Roles 44 4.4.2 Equipment and Tools 45 4.4.3 Office / Workspace Setup 45 5. Marketing and Sales Strategy 46 5.1 Market Positioning and Target Segments 46 5.3 Brand Messaging and Communication Channels 49 5.4 Digital Marketing Tactics and Content Plan 49 5.5 Coach Acquisition and Platform Supply Strategy 50 5.6 Community Engagement and Retention Strategy 50 6. Financial Plan 51 6.1 Key Assumptions 51 6.2 Start-up Costs and Capital Requirements 53 6.3 Profit and Loss Forecast 54 6.3.1 Revenue Projections 56 6.3.2 Expense Projections 57 6.3.3 Profit and Tax Calculations 58 6.4 Break-even Analysis 58 Conclusion 60 Reference 61 Appendix 62 | - |
| dc.language.iso | en | - |
| dc.subject | 網球教學 | zh_TW |
| dc.subject | 數位平台 | zh_TW |
| dc.subject | 商業模式 | zh_TW |
| dc.subject | 線上預約 | zh_TW |
| dc.subject | 體育科技 | zh_TW |
| dc.subject | Sports Technology | en |
| dc.subject | Online Booking | en |
| dc.subject | Business Model | en |
| dc.subject | Tennis Coaching | en |
| dc.subject | Digital Platform | en |
| dc.title | 泰國數位網球中心: 一個專注於教練、學習與社區互動的平台 | zh_TW |
| dc.title | Tennis Hub in Thailand: A Coaching, Learning, and Community Platform | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 顏孟賢;楊宗翰 | zh_TW |
| dc.contributor.oralexamcommittee | Meng-Hsien Yen;Tsung-Han Yang | en |
| dc.subject.keyword | 數位平台,網球教學,體育科技,線上預約,商業模式, | zh_TW |
| dc.subject.keyword | Digital Platform,Tennis Coaching,Sports Technology,Online Booking,Business Model, | en |
| dc.relation.page | 76 | - |
| dc.identifier.doi | 10.6342/NTU202502802 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2025-08-05 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| dc.date.embargo-lift | 2025-08-15 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-113-2.pdf 授權僅限NTU校內IP使用（校園外請利用VPN校外連線服務） | 12.57 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。