AI智能電動床商業企畫書

Abstract

本研究探討運用人工智慧技術提升睡眠品質之智慧電動床在臺灣市場的前期商業策略。本論文聚焦於產品開發導入臺灣市場前的市場研究與策略規劃，強調以生活便利與品質提升為品牌定位核心。研究內容包括對智慧床產業與相關生活科技消費行為的文獻回顧、臺灣智慧床潛在消費者的問卷調查，以及競爭者與市場趨勢分析。透過4P行銷分析、價值主張圖(Value Proposition Canvas)和商業模式九宮格等工具，本文梳理出適合臺灣市場的智慧電動床市場區隔、產品定位與行銷策略。 研究結果顯示，臺灣消費者對智慧床的認知仍在起步階段，但對個人化舒適睡眠與便利科技有強烈興趣；本品牌應以科技居家生活提升者的形象切入市場。在結論中，將智慧電動床定位為大眾生活品質升級產品，有助於拓展市場接受度並建立差異化優勢，同時提出後續商業實務與學術研究之建議。

This study investigates preliminary business strategies for introducing AI-powered smart adjustable beds aimed at enhancig sleep quality in the Taiwanese market. The thesis focuses on market research and strategic planning prior to product development and market entry, emphasizing lifestyle convenience and quality improvement as core elements of brand positioning. The research includes a literature review of the smart bed industry and related consumer behaviors in lifestyle technology, a questionnaire survey targeting potential smart bed consumers in Taiwan, and an analysis of competitors and market trends. Utilizing frameworks such as the 4P marketing mix, Value Proposition Canvas, and Business Model Canvas, this paper identifies suitable market segmentation, product positioning, and marketing strategies for smart adjustable beds in Taiwan. The results indicate that consumer awareness of smart beds in Taiwan is still in its early stages; however, there is strong interest in personalized comfort and convenient technology for sleep. It is recommended that the brand enter the market as an enhancer of technologically advanced home living. In conclusion, positioning smart adjustable beds as products for upgrading everyday life quality can help expand market acceptance and establish a differentiated competitive advantage. Suggestions for future business practice and academic research are also provided.