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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 余峻瑜 | zh_TW |
| dc.contributor.advisor | Jiun-Yu Yu | en |
| dc.contributor.author | 尹銘驛 | zh_TW |
| dc.contributor.author | Ming-Yi Yin | en |
| dc.date.accessioned | 2025-07-30T16:09:35Z | - |
| dc.date.available | 2025-07-31 | - |
| dc.date.copyright | 2025-07-30 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-07-04 | - |
| dc.identifier.citation | 一、中文部份
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/98160 | - |
| dc.description.abstract | 在數位化時代，人工智慧(AI)技術的應用已成為私立高中提升市場競爭力的重要手段。然而，不同學校對AI技術的接受程度存在差異，而學校管理者的數位領導力(Digital Leadership)在這一過程中發揮著關鍵作用。
本研究基於技術接受模型(TAM)和資源基礎觀(RBV)，探討數字領導力如何影響AI接受度，並進一步提升私立高中的市場競爭力。研究採用問卷調查、回歸分析以及仲介分析方法，收集私立高中管理者、教師和學生的資料，並通過訪談補充了資料及假設驗證，期間發現了新的變數，有待未來進行研究。 研究結果表明，數字領導力對AI接受度（AI積極態度）具有顯著正向影響，而對AI的積極態度能夠通過AI技術正向影響學生的學習成績、學習動機、入學新生的整體學業水準、招生情況、優秀教師的流入和減少教師離職，從而提升市場競爭力。 本研究為私立高中管理者提供了理論依據，幫助他們制定數位化戰略，以在競爭激烈的市場環境中保持優勢。 | zh_TW |
| dc.description.abstract | In the digital era, the application of artificial intelligence (AI) technology has become a crucial tool for private high schools to enhance their market competitiveness. However, the level of acceptance of AI technology varies among schools, and digital leadership by school administrators plays a key role in this process.
Drawing upon the Technology Acceptance Model (TAM) and the Resource-Based View (RBV), this study investigates how digital leadership influences AI acceptance and further enhance the market competitiveness of private high schools. Questionnaire survey, regression analysis and intermediary analysis were used to collect data from administrators, teachers and students of private high schools. Data and hypothesis testing were supplemented by interviews. New variables were discovered during the study, which can be studied in the future. The findings indicate that digital leadership has a significant positive impact on AI acceptance (AI positive attitude) and positive attitude towards AI can positively affect students’ academic performance, learning motivation, overall academic level of incoming freshmen, school enrollment, introduction of excellent teachers and reduction of teacher turnover through AI technology, thus improving market competitiveness. This study provides a theoretical foundation for private high school administrators to formulate digital strategies that maintain a competitive edge in the evolving educational landscape. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-07-30T16:09:35Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-07-30T16:09:35Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 目次
口試委員會審定書 I 中文摘要 II THESIS ABSTRACT III 目次 IV 圖次 VI 表次 VII 第一章 緒論 1 1.1 問題研究的背景 1 1.2 研究目的與意義 4 1.3 論文結構 6 第二章 文獻綜述 7 2.1 校長領導力 7 2.2 數字領導力(Digital Leadership) 及近似概念比較10 2.3 AI接受度(AI Acceptance) 12 2.4 競爭策略理論 13 2.5 學校競爭力 14 第三章 研究假設和模型構建 16 3.1 研究假設 16 3.2 模型構建 23 3.3 問卷調查設計 24 第四章 資料分析 29 4.1 分析程式 29 4.2 樣本特徵分析 30 4.3 信度和效度分析 31 4.4 相關分析 34 4.5 回歸分析 35 4.6 資料分析總結匯總 42 第五章 個案訪談研究 44 5.1 訪談目的 44 5.2 訪談方法 44 5.3 個案研究與訪談結果與發現 46 5.4 定性研究結果與定量模型對比 48 第六章 研究結論與展望 50 6.1 研究結論 50 6.2 研究貢獻 52 6.3 研究局限與未來展望 54 6.4 總結 55 參考文獻 56 附錄 65 圖次 圖 1. 研究模型 23 圖 2. 研究結果示意圖 42 表次 表 1. 問卷結構 27 表 2. 探索性因數分析 32 表 3. 驗證性因數分析 34 表 4. 相關分析結果 35 表 5. 回歸以及仲介作用分析結果(N=625) 37 表 6. 仲介作用檢驗結果匯總 41 表 7. 受訪者主要人口統計學變數（N=15) 45 表 8. DH中學（高中部）生源及升學率變化 46 | - |
| dc.language.iso | zh_TW | - |
| dc.subject | 私立高中 | zh_TW |
| dc.subject | 數位領導力 | zh_TW |
| dc.subject | AI積極態度 | zh_TW |
| dc.subject | AI消極態度 | zh_TW |
| dc.subject | 市場競爭力 | zh_TW |
| dc.subject | Private high school | en |
| dc.subject | market competitiveness | en |
| dc.subject | AI negative attitude | en |
| dc.subject | AI positive attitude | en |
| dc.subject | digital leadership | en |
| dc.title | 私立高中數位領導力對AI接受度與競爭力的影響研究 | zh_TW |
| dc.title | Research on the impact of digital leadership on AI acceptance and competitiveness in private high schools | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 陸洛;翁崇雄;張成洪;張新 | zh_TW |
| dc.contributor.oralexamcommittee | Luo Lu;Chorng-Shyong Ong;Chenghong Zhang;Xin Zhang | en |
| dc.subject.keyword | 私立高中,數位領導力,AI積極態度,AI消極態度,市場競爭力, | zh_TW |
| dc.subject.keyword | Private high school,digital leadership,AI positive attitude,AI negative attitude,market competitiveness, | en |
| dc.relation.page | 72 | - |
| dc.identifier.doi | 10.6342/NTU202500869 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2025-07-07 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 臺大-復旦EMBA境外專班 | - |
| dc.date.embargo-lift | 2025-07-31 | - |
| 顯示於系所單位： | 臺大-復旦EMBA境外專班 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-113-2.pdf 授權僅限NTU校內IP使用（校園外請利用VPN校外連線服務） | 2.88 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。