請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎 | zh_TW |
| dc.contributor.advisor | Seng-Cho Chou | en |
| dc.contributor.author | 姚寶玉 | zh_TW |
| dc.contributor.author | Nichawee Itthisritas | en |
| dc.date.accessioned | 2025-07-23T16:14:51Z | - |
| dc.date.available | 2025-07-24 | - |
| dc.date.copyright | 2025-07-23 | - |
| dc.date.issued | 2025 | - |
| dc.date.submitted | 2025-07-18 | - |
| dc.identifier.citation | Prapan Leenoi. (2024). สังคมสูงวัย โจทย์ใหญ่ที่มาพร้อมกับโอกาส สังคมสูงวัย โจทย์ใหญ่ที่มาพร้อมกับโอกาส. https://www.krungsri.com/th/research/research-intelligence/silver-economy
Edward Garcia. (2022). Navigating Social Isolation and Loneliness as an Older Adult. https://www.ncoa.org/article/navigating-social-isolation-and-loneliness-as-an-older-adult/ ESCAP. (2022). Ageing in Asia and the Pacific. https://www.population-trends-asiapacific.org/data/THA Supa Pengpid & Karl Peltzer. (2023). Prevalence and associated factors of incident and persistent loneliness among middle-aged and older adults in Thailand. https://bmcpsychology.biomedcentral.com/articles/10.1186/s40359-023-01115-4#Tab1 Natthani Meemon & Seung Chun Paek . (2020) Older Adults Living Alone in Thailand: Socioeconomic Inequality and Its Relation to Unmet Health Needs. https://www.dlsu.edu.ph/wp-content/uploads/pdf/research/journals/apssr/2020-December-vol20-4/3-Older-Adults-Living-Alone-in-Thailand.pdf Penchan Charoensuthipan. (2022) More elderly living alone: study. https://www.bangkokpost.com/life/social-and-lifestyle/2355964/more-elderly-living-alone-study WHO. (2015) World report on ageing and health. https://www.who.int/publications/i/item/9789241565042 Global Wellness Institute. (2023) Global Wellness Institute Releases New Data on Thailand’s Fast-Growing $40.5 Billion Wellness Market. https://globalwellnessinstitute.org/press-room/press-releases/global-wellness institute-releases-new-data-on-thailands-fast-growing-40-5-billion-wellness-market/ Mariam Faizullabhoy, Gauri Wani. (2025) Thailand Medical and Wellness Tourism Market. https://www.gminsights.com/industry-analysis/thailand-medical-and wellness-tourism-market? Ministry of Public Health. (2020) การขออนุญาตประกอบกิจการสถานประกอบการเพื่อสุขภาพประเภกิจการการดูแลผู้สูงอายุหรือผู้มีภาวะพึ่งพิง https://hemd.hss.moph.go.th/wp-content/uploads/2025/02/3. Punpro. (2023) บ้านบางแค จองล่วงหน้าก่อน 10 ปี จะได้อยู่จริงไหม https://www.punpro.com/p/banbangkhae MissSkyy. (2020) แจก! "วิธีเก็บเงินก้อนใหญ่" เป็นกอบเป็นกำ ไว้ใช้บนคาน ฉบับสาวโสด!! https://www.wongnai.com/beauty-tips/money-saving-tips-for-single-women? Janjira Kasinphila. (2022) SENERA SENIOR WELLNESS บ้านที่สมบูรณ์แบบ สำหรับผู้สูงวัยยุคใหม่ https://www.proudlycare.com/senera-senior-wellness-home/ Bangkok Asset. (2024) รวม 10 บ้านพักคนชรา อยู่อย่างโสดๆ ต้องใช้เงินเท่าไหร่ https://www.bangkokassets.com/articledetail/465 Bangkok Post. (2024) Bangna-Trad: Prime Spot for Investors in 2024 https://www.bangkokpost.com/thailand/pr/2808856/bangna-trad-prime-spot-for-investors-in-2024? | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/97958 | - |
| dc.description.abstract | WellSea is a wellness center designed to promote active aging, self-esteem, and quality of life for elderly and pre-senior individuals in Bangkok, Thailand. Unlike traditional senior care facilities, WellSea focuses on non-clinical, preventive wellness through structured programs that support physical, mental, and social well-being.
The center offers flexible options including day passes and memberships giving participants access to daily movement classes, creative workshops, enrichment activities, and social interaction. With supportive amenities such as wellness screening, shuttle transportation, and a health-focused café, WellSea provides a safe, engaging, and inclusive environment. Staff are organized into clear roles, blending in-house teams with external instructors to deliver high-quality service. A structured daily service flow ensures safety and satisfaction, while partnerships with universities and wellness professionals help continuously enhance the program. By creating a space that values dignity, independence, and joyful living, WellSea aims to become a model for senior wellness and social connection in Thailand’s aging society. | zh_TW |
| dc.description.abstract | WellSea is a wellness center designed to promote active aging, self-esteem, and quality of life for elderly and pre-senior individuals in Bangkok, Thailand. Unlike traditional senior care facilities, WellSea focuses on non-clinical, preventive wellness through structured programs that support physical, mental, and social well-being.
The center offers flexible options including day passes and memberships giving participants access to daily movement classes, creative workshops, enrichment activities, and social interaction. With supportive amenities such as wellness screening, shuttle transportation, and a health-focused café, WellSea provides a safe, engaging, and inclusive environment. Staff are organized into clear roles, blending in-house teams with external instructors to deliver high-quality service. A structured daily service flow ensures safety and satisfaction, while partnerships with universities and wellness professionals help continuously enhance the program. By creating a space that values dignity, independence, and joyful living, WellSea aims to become a model for senior wellness and social connection in Thailand’s aging society. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2025-07-23T16:14:51Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2025-07-23T16:14:51Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | Acknowledgment….…………………………………………………………………………....…i
Executive Summary….…………………………………………………………………...…...…ii Table of Contents……………………………………………………………………......………iii List of Tables.……………………………………………………………………......……..……vi List of Figure.…………………………………………………………………..............………viii Chapter 1: Introduction …………………………………………………………………………1 1.1 Background………………………………………………….……………………….……1 1.2 Problem Statement………………………………………………….…………..…………1 1.3 Business Objectives…………………………………………….…………………………2 Chapter 2: Literature Review…………………………………………………………………...4 2.1 Thailand’s Aging Society and Market Demand………………………….……………..…4 2.2. Social Engagement and Lifelong Learning……………………..……….……………..…4 2.3 Holistic Wellness and Active Aging……………………..……….……………………..…5 2.4 Existing Nursing Care and Wellness Services in Thailand.……………………………..…5 Chapter 3: Research Methodology……………………………………………………………...7 3.1 Objectives of the Survey……………..……….……………………..…….…………..…7 3.2 Research Framework……………..……….……………………..……….………………8 3.3 Results and Analysis……………..……….……………………..………………………10 3.4 Key Insights …….……………..……….……………………..….……………………..22 Chapter 4: Market and Industry Analysis…………………………………………………….23 4.1 Industry Overview: Elderly Care & Wellness in Thailand…………………..….………..23 4.2 Target Market…………………..….…………………..….…………………..….………23 4.3 Competitive Landscape…………………..….…………………..….……………………24 4.4 Five Forces Analysis…………………..….…………………..….………………………26 4.5 SWOT Analysis………………….......…………………..….……………………………33 Chapter 5: Business Model and Services………………………………………………………37 5.1 Business Model Overview…………..….…………………..….…………………………37 5.2 Business Model Canvas…………..….…………………..….……………………………37 5.3 Pricing Strategy………..….…………………..….………………………………………43 5.4 Location………..….…………………..….………………………...………..…………...44 5.5 Service Flow (Customer Journey Map) …………………..….…………………..……….46 5.6 Activity & Program Design…………………..….……………………………………….48 5.7 Facility Design & Space Allocation………………..….…………………………………52 Chapter 6: Marketing Strategy………………………………………………………………...58 6.1 STP (Segmentation, Targeting, Positioning) ……………..….…………………….…….58 6.2 Marketing Mix – 4Ps……………..….…………………………………………..….……60 Chapter 7: Operation Strategy…………………………………………………………………64 7.1 Organizational Structure..….…………………………………………..….… ..….……...64 7.2 Operational Service Flow..….…………………………………………..….… ..….…….67 7.3 Job Roles & Responsibilities....…………………………………………..….… ….….…70 7.4 Staff Training & Development Plan..….…………………………………………..….… .71 Chapter 8: Financial Managment……………………………………………………………...73 8.1 Financial Assumption.…………………………………………..….…………………….73 8.2 Construction Cost Table…………………………………………..….…………………..75 8.3 Tool & Equipment Price List…………………………………………..….……………..75 8.4 Revenue Forecast…………………………………………..….…………………………78 8.5 Cost Estimation…………………………………………..….…………………………...80 8.6 Net Profit…………………………………………..….…………………………..……...81 Chapter 9: Risk Assessment and Mitigation Strategy…………………………….….………83 9.1 Identification of Key Risks………………………………………..….……….……….…83 9.2 Risk Mitigation Strategies………………………………………..….…………………...84 References…………………………….….…………………………………….….…………….87 | - |
| dc.language.iso | en | - |
| dc.subject | Active Aging | zh_TW |
| dc.subject | Active Aging | zh_TW |
| dc.subject | Wellness Center | zh_TW |
| dc.subject | Wellness Center | zh_TW |
| dc.subject | Active Aging | en |
| dc.subject | Active Aging | en |
| dc.subject | Wellness Center | en |
| dc.subject | Wellness Center | en |
| dc.title | WellSea (Thailand): 泰國的全人健康中心 | zh_TW |
| dc.title | WellSea (Thailand): Holistic Wellness Center in Thailand | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 113-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.coadvisor | 謝冠雄 | zh_TW |
| dc.contributor.coadvisor | Kuan-Hsiung Hsieh | en |
| dc.contributor.oralexamcommittee | 杜志挺;林俊叡 | zh_TW |
| dc.contributor.oralexamcommittee | Timon Du;Raymund Lin | en |
| dc.subject.keyword | Wellness Center,Active Aging, | zh_TW |
| dc.subject.keyword | Wellness Center,Active Aging, | en |
| dc.relation.page | 89 | - |
| dc.identifier.doi | 10.6342/NTU202501752 | - |
| dc.rights.note | 未授權 | - |
| dc.date.accepted | 2025-07-21 | - |
| dc.contributor.author-college | 管理學院 | - |
| dc.contributor.author-dept | 企業管理碩士專班 | - |
| dc.date.embargo-lift | N/A | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-113-2.pdf 未授權公開取用 | 1.76 MB | Adobe PDF |
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