綠色融資業務成長策略－以玉山銀行為例

Abstract

本研究透過個案研究法，輔以價值鏈與 SWOT 分析，深入探討玉山商業銀行在企業金融領域推動綠色融資策略的制度設計與實務做法。研究發現，玉山銀行能成功建立領先地位，關鍵在於顧問輔導與資金融通的一站式服務機制、科技工具的導入與應用，以及高度整合的永續治理體系。藉由滿足不同企業的轉型需求，強化對綠色融資的引導與支持，使玉山銀行成為金融機構在推動企業綠色轉型的重要範例。 本研究亦指出，目前綠色融資的推動仍面臨資訊揭露不足、風險控管壓力與企業績效追蹤等挑戰。因此，未來研究可擴大案例比較、深入蒐集第一手資料，並納入金融機構、企業與政策制定者等多方觀點，以強化策略與制度設計的實證基礎。期許本研究之發現與分析，未來能由綠色融資實務出發，進一步延伸應用至更廣泛的永續金融領域，為我國金融業推動企業永續轉型提供參考與借鏡。

This study analyzes E.SUN Commercial Bank's green financing strategies within the corporate banking sector. Findings reveal E.SUN's leadership in green finance is driven by its integrated financing and advisory services, advanced technology, and strong sustainability governance, enabling it to meet diverse client needs and champion the green transition. Challenges persist, such as limited information disclosure, risk management pressure, and insufficient mechanisms for evaluating enterprise sustainability. Future research should broaden case comparisons, gather primary data, and include perspectives from various stakeholders, like banks, corporations and policymakers. This study ultimately offers practical insights for green finance and contributes to advancing corporate sustainability in Taiwan's financial sector.