社交媒體使用對運動動機和行為的影響

Abstract

本研究旨在討論社交媒體使用方式對運動動機和行為的影響，並檢驗了在線社會支持和社會比較目標的調節作用。研究假設：主動和被動社交媒體使用會正向影響自主動機；在線社會支持在主動社交媒體使用與自主動機之間起調節作用；社會比較目標在被動社交媒體使用與自主動機之間起調節作用；自主動機在社交媒體使用與運動意圖及運動行為之間起中介作用。研究採用調查法收集了602份有效樣本，結果表明，主動和被動社交媒體使用均會正向影響自主動機；在線社會支持正向調節主動社交媒體使用與自主動機之間的關係，但社會比較目標未能調節被動社交媒體使用與自主動機之間的關係；自主動機在社交媒體使用與運動意圖之間發揮了中介作用，但在社交媒體使用與運動行為之間並未表現出中介作用。本研究為理解社交媒體使用與運動行為之間的關聯提供了新視角，並強調在線社會支持在促進運動動機中的重要作用。希望本研究的發現可以給予健身愛好者及健身APP設計者一些啟發和設計新方向。

This study aims to explore the impact of social media usage patterns on exercise motivation and behavior and to examine the moderating effects of online social support and social comparison goals. The hypotheses propose that both active and passive social media use positively influence autonomous motivation. Online social support moderates the relationship between active social media use and autonomous motivation, social comparison goals moderate the relationship between passive social media use and autonomous motivation. Autonomous motivation mediates the relationship between social media use and both exercise intention and exercise behavior. The study employed a survey method to collect 602 valid samples. The results indicate that both active and passive social media use positively influence autonomous motivation. Online social support positively moderates the relationship between active social media use and autonomous motivation, while social comparison goals do not moderate the relationship between passive social media use and autonomous motivation. Autonomous motivation mediates the relationship between social media use and exercise intention but does not mediate the relationship between social media use and exercise behavior. This study provides new insights into the relationship between social media usage and exercise behavior, emphasizing the crucial role of social support in fostering exercise motivation. The findings of this research can offer valuable insights and new design directions for fitness enthusiasts and fitness app developers.