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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳良治 | zh_TW |
| dc.contributor.advisor | Liang-Chih Chen | en |
| dc.contributor.author | 盧致誼 | zh_TW |
| dc.contributor.author | Chih-Yi Lu | en |
| dc.date.accessioned | 2024-09-15T16:54:09Z | - |
| dc.date.available | 2024-09-16 | - |
| dc.date.copyright | 2024-09-15 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-08-12 | - |
| dc.identifier.citation | Agrawal, A. K., Catalini, C., & Goldfarb, A. (2011). The Geography of Crowdfunding (Working Paper 16820). National Bureau of Economic Research.
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/95706 | - |
| dc.description.abstract | 群眾募資（Crowdfunding）是2010年前後興起之創新融資方式，提案者與贊助者在網際網路中，透過中介組織管理的群眾募資機制得以配對。群眾募資在既有的創新研究中，被廣泛認為能促進創新，尤其透過一種能即時獲得群眾反饋的機制來達成。除了私部門的利用外，近年臺灣政府機關亦開始以群眾募資作為促進地方產業創新的工具。
本研究以臺灣群眾募資作為經驗研究對象，尤其關注其中的中介組織——群眾募資平台如何影響創新。具體來說，本研究首先探討集資平台在群眾募資中的功能及作用，再以鄰近性理論作為集資平台與提案者間互動關係的分析架構，最後指認集資平台如何影響創新過程。 透過質性研究取徑，並以參與觀察法及深入訪談等方式進行資料蒐集，本研究發現集資平台在治理專業化機制的同時，也會以具有彈性的中介機制，及提供集資中所需如倉儲物流、廣告行銷、集資顧問等知識或技術服務來增加競爭力。當集資平台透過向提案者提供服務來介入集資專案時，雙方的互動動態則受到地理（geographical）、認知（cognitive）、制度（institutional）、組織（organizational）及社會（social）等不同面向鄰近性的交互影響。此外，本研究更發現平台與提案者之社會鄰近性扮演更重要的角色，特別是其強化了雙方的信任程度及合作互動。最後，本研究指出集資平台對於創新過程的正面及負面影響。正面影響方面，平台在群眾募資為開放式創新示範中，扮演串接外部知識及網絡的重要功能，同時也為其他組織提供外部創新的實踐場域；負面影響方面，須注意平台為私有企業，因此提案者在平台上的資料及數據可能隨著公司倒閉、轉型或其他因素而消失。 | zh_TW |
| dc.description.abstract | Crowdfunding emerged around 2010 as an innovative financing tool, connecting ventures and sponsors through intermediary mechanisms on the internet. Previous studies have recognized the function of crowdfunding for promoting innovation, primarily through mechanisms that facilitate instant feedback from the crowd. Recently, Taiwanese government agencies have also started leveraging crowdfunding to foster local industry innovation.
This study examines crowdfunding in Taiwan, focusing on the role of intermediaries, specifically crowdfunding platforms (CFPs), in influencing innovation. First, the study explores the functions and roles of CFPs in crowdfunding. Then, it applies proximity theory as an analytical framework to interpret the interaction between CFPs and ventures. Finally, it identifies how CFPs impact the innovation process. Utilizing a qualitative research approach and data collection methods such as participant observation and in-depth interviews, this study finds that while CFPs operate through professional mechanisms, they also enhance competitiveness by offering flexible intermediary mechanisms and other services such as warehousing logistics, advertising , marketing, and crowdfunding consulting. When CFPs provide services to ventures, the dynamic interactions are influenced by various dimensions of proximity: geographical, cognitive, institutional, organizational, and social. The study reveals that social proximity between platforms and ventures is particularly crucial in strengthening mutual trust and collaboration. Furthermore, the study highlights both the positive and negative impacts of CFPs on the innovation process. Positively, in the context of crowdfunding as a demonstration of open innovation, CFPs can facilitate connections to external knowledge and networks, while also providing a practical field for external innovation for other organizations. Negatively, it should be noted that since CFPs are private enterprises, the data of proposers on the platform may disappear due to company bankruptcy, transformation, or other factors. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-09-15T16:54:09Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-09-15T16:54:09Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 謝誌 i
摘要 ii Abstract iii 目次 iv 圖次 vi 表次 vii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究內容 3 一、臺灣的群眾募資平台及相關產業如何出現？具有什麼作用和功能？ 3 二、平台與提案者間的互動關係如何建立？其合作模式為何？ 4 三、平台在對創新過程發揮什麼作用？產生什麼影響？ 4 第三節 研究方法 5 一、資料來源 5 二、資料檢證 6 第二章 文獻回顧 8 第一節 群眾募資既有研究 8 一、群眾募資的發展歷程與要素 8 二、群眾募資的類型 11 三、群眾募資系統 11 四、群眾募資中的中介角色 13 第二節 鄰近性理論 16 一、地理鄰近性 17 二、認知鄰近性 17 三、制度鄰近性 18 四、組織鄰近性 19 五、社會鄰近性 20 六、鄰近性的動態變化 20 第三節 群眾募資與創新 22 一、群眾募資與創新的既有研究 22 二、開放式創新分析框架 23 第三章 臺灣群眾募資及平台的構成 25 第一節 臺灣的群眾募資產業 25 一、臺灣群眾募資產業現況 25 二、臺灣群眾募資平台發展歷程 26 三、臺灣群眾募資的其他應用場域 29 第二節 臺灣群眾募資平台的模式說明 32 一、臺灣群眾募資平台的中介功能 32 二、臺灣群眾募資平台作為服務商 39 第三節 小結 48 第四章 群眾募資平台與提案者如何互動 49 第一節 關係建立的動機與目的 49 一、提案者的動機與目的 49 二、集資平台的動機與目的 51 第二節 平台與提案者的配對過程 53 一、平台的策略 53 二、提案者的認知管道 55 三、決策的關鍵因素 56 第三節 平台與提案者的互動交流：鄰近性分析 58 一、互動關係如何形塑 58 二、互動關係與鄰近性 61 第四節 小結 67 第五章 群眾募資與創新 68 第一節 群眾募資平台與創新 68 一、集資平台本身作為群眾募資資料庫 69 二、集資平台作為連結創新者們的節點 69 三、平台提供組織外部的創新場域 70 第二節 政府補助計畫與創新 72 一、政府輔導計畫內容 72 二、執行情形 74 三、政策建議 76 第三節 小結 78 第六章 結論與建議 79 第一節 研究結論與發現 79 一、集資平台的功能為中介組織及服務供應商 79 二、集資平台與提案者互動關係受到雙方治理資源的調配過程來形塑 80 三、社會鄰近性以熟人網絡的形式補強平台與提案者間的互動關係 81 四、群眾募資平台在開放式創新中提供多樣性功能 81 第二節 理論意涵與研究貢獻 83 一、經驗現象的蒐集與彙整：臺灣群眾募資平台的案例研究 83 二、鄰近性理論視角：集資平台與提案者間互動交流的動態過程 84 三、開放式創新視角：集資平台在創新中的作用 84 第三節 研究限制與未來研究建議 86 一、臺灣與其他國家的平台之比較研究 86 二、政府單位使用群眾募資的動機及目的 86 三、提案者的地區及時間的多樣性 87 四、批判性觀點 87 參考文獻 88 附錄一：受訪者列表 94 附錄二：訪談大綱 95 一、針對集資平台從業人員 95 二、針對使用集資平台之提案者 97 | - |
| dc.language.iso | zh_TW | - |
| dc.title | 群眾募資平台與創新：探討平台與提案者的合作互動及其對創新過程的影響 | zh_TW |
| dc.title | Crowdfunding Platforms and Innovation: Exploring the Collaborative Interaction among CFPs-Ventures and Its Influences on the Innovation Processes | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 林政逸;劉秋婉 | zh_TW |
| dc.contributor.oralexamcommittee | Cheng-Yi Lin;Chiu-Wan Liu | en |
| dc.subject.keyword | 群眾募資,平台,開放式創新,鄰近性, | zh_TW |
| dc.subject.keyword | Crowdfunding,Platform,Open Innovation,Proximity, | en |
| dc.relation.page | 98 | - |
| dc.identifier.doi | 10.6342/NTU202403438 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2024-08-13 | - |
| dc.contributor.author-college | 工學院 | - |
| dc.contributor.author-dept | 建築與城鄉研究所 | - |
| dc.date.embargo-lift | 2027-08-09 | - |
| 顯示於系所單位： | 建築與城鄉研究所 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-112-2.pdf 未授權公開取用 | 2.71 MB | Adobe PDF | 檢視/開啟 |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。