印尼咖啡在台灣: 貿易移轉與市場偏好

Abstract

NONE

Taiwan’s coffee consumption ranking has been climbing up to its highest level in history, with coffee shops available around every nook and cranny of the streets. Despite Indonesia being the world’s fourth-largest coffee producer and top 13th of Taiwan’s trade partners, Indonesian coffee remains scarce in Taiwan. This study aims to treat this diminishing Indonesian coffee existence in Taiwan as an explanatory study case to be investigated by providing different reasoning.

The initial hypothesis refers to the ASEAN-China Free Trade Agreement (ACFTA) signed in 2002, which may have redirected Indonesian coffee exports from Taiwan to China. However, the lack of immediate impact from ACFTA suggest other factors influencing this situation, such as changing market preferences in both Taiwan and Indonesia. Taiwan’s coffee culture evolved significantly in the 21st century, influenced heavily by Western chains like Starbucks, which popularized Arabica coffee. This could have shifted local distributors’ attention to other producing countries with more Arabica beans at a cheaper price. Meanwhile, in Indonesia, rising domestic demand and unstable supply due to extreme weather have affected coffee production. The expansion of local grab-and-go coffee chains increased domestic consumption, reducing the availability for export.

The study is concluded with policy discussions for Indonesia government to help smallholder farmers get Fairtrade certification. Additionally, both countries could renew a bilateral agreement to strengthen coffee trade, with Taiwan offering agricultural technologies in exchange for a stable supply of high-quality Arabica coffee from Indonesia.