請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/95666完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 蔡秀華 | zh_TW |
| dc.contributor.advisor | Hsiu-Hua Tsai | en |
| dc.contributor.author | 李伯澤 | zh_TW |
| dc.contributor.author | Po-Tse Li | en |
| dc.date.accessioned | 2024-09-15T16:41:57Z | - |
| dc.date.available | 2024-09-16 | - |
| dc.date.copyright | 2024-09-14 | - |
| dc.date.issued | 2024 | - |
| dc.date.submitted | 2024-08-12 | - |
| dc.identifier.citation | 中文文獻
王昭雄、陳得發 ( 2003 )。個人化服務對直銷產業顧客忠誠度影響之研究。興國學報(2)，99-117。https://doi.org/10.29950/jhkum.200307.0007 王致凱 ( 2016 )。結合期望確認理論與承諾-信任模型探討Online to Offline商務網站之持續使用意圖 [未出版碩士論文]。國立虎尾科技大學。https://www.airitilibrary.com/Article/Detail?DocID=U0028-2707201615463300 王暄翔 ( 2018 )。社群網站之使用者間的互動性對黏著意圖之研究-以國內主流社群網站為例 [碩士論文，文化大學]。文化大學機構典藏。https://irlib.pccu.edu.tw/handle/987654321/44218?layout.style=mobile 池文海、許立群 ( 2013 )。會員制網站成員黏著意圖之決定因素研究：以華人第一時尚美容網站Fashion Guide為例。電子商務學報，15(2)，265-294。https://doi.org/10.6188/jeb.2013.15(2).04 吳師豪、標郁雯 ( 2016 )。影響華人企業網路團購再惠顧意願之研究－關係行銷觀點。商略學報，8(4)，251-270。https://www.airitilibrary.com/Article/Detail?DocID=20732147-201612-201701180006-201701180006-251-270 吳麗珍、黃惠滿、李浩銑 ( 2014 )。方便取樣和立意取樣之比較。護理雜誌，61(3)，105-111。https://doi.org/10.6224/JN.61.3.105 呂世賢（2011）。B2C網路黏著度之探討-以博客來為例 [碩士論文，國立中央大學]。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0031-1903201314422167 呂至璿 ( 2023 )。電商平台綠色行銷之研究-以關係行銷觀點 [未出版碩士論文]。中原大學。https://doi.org/10.6840/cycu202301448 李芊霏 ( 2021 )。疫情期間消費者對於線上運動課程知覺研究以採用Zoom平台上課為例 [碩士論文，中原大學]。華藝線上圖書館。https://doi.org/10.6840/cycu202201056 李宗翰 ( 2020 )。運動平台之成長策略行銷分析 [碩士論文，國立政治大學]。華藝線上圖書館。https://doi.org/10.6814/NCCU202001221 李宜萱 ( 2023 )。數位媒體付費訂閱制初探— 以qpslcm@qq1天下雜誌qpslcm@qq2和qpslcm@qq1聯合報qpslcm@qq2為例[碩士論文，國立臺灣大學]。華藝線上圖書館。https://doi.org/10.6342/NTU202300558 李家如、曹瑋 ( 2023，5月)。運動服務業發展趨勢(2023年)。Taiwan Trend Research. https://www.twtrend.com/trend-detail/sports-activities-2023/ 林佩蓁 ( 2008 )。服務品質、知覺風險、顧客滿意度與顧客忠誠度關係之研究─以臺灣網路書店為例 [碩士論文，淡江大學]。華藝線上圖書館。https://www.airitilibrary.com/Common/Click_DOI?DOI=10.6846%2fTKU.2008.00931 林啟超(2011)。「高職學生學業動機調節量表」構念效度驗證之研究。教育研究與發展期刊，7(4)，75-101。 邱昰芳 ( 2014 )。平台策略打破傳統價值鏈，營造共生共榮的生態系統。臺灣經濟研究月刊，37(10)，101-106。https://doi.org/10.29656/term.201410.0013 姚焱堯 ( 2015 )。垂直社群網站商業模式分析：以運動筆記網站為例 [碩士論文，臺灣大學商學組]。華藝線上圖書館。http://dx.doi.org/10.6342/NTU.2015.00211 姜淳方、黃郁敏、黃琦婷（2017）。評估顧客對餐旅延伸品牌態度之比較研究。全球管理與經濟，13(1)，73-92。https://doi.org/10.6565/JGME.2017.06(1).5 洪文駿 ( 2023 )。顧客願意成為長期訂閱用戶之因素探討 – 以某美食外送平台為例 [碩士論文，國立暨南國際大學]。華藝線上圖書館。 https://doi.org/10.6837/ncnu202300155 晏靜雯 ( 2022 )。應用創新擴散理論、期望確認模型、 遊戲化及黏著度以探究影響商家行動支付應用程式持續意圖之因素 [碩士論文，文化大學]。文化大學機構典藏。http://ir.lib.pccu.edu.tw/handle/987654321/51223?layout.style=mobile 張嫚庭、賴佳伶、蘇培凱、李怡欣、鄒佳倪 ( 2023 )。探討運動型粉絲專頁經營之研究—以臺藝大鯊魚籃球隊Instagram為例。圖文傳播藝術學報，48-59。 張簡群哲 ( 2010 )。影響社交網站黏著度因素之研究－以Facebook為例 [碩士論文，中原大學]。華藝線上圖書館。 教育部體育署 ( 2021 )。110年度我國民眾運動消費支出調查。研究統計及出版品。https://www.sa.gov.tw/PageContent?n=6186 莊淑惠、林鴻南、翁佩瑜 ( 2011 )。線上顧客再購意圖之研究: 結合期望-不確認理論與承諾-信任模型觀點。Electronic Commerce Studies，9(4)，383-406。 許燁娜 ( 2022 )。OTT TV影音串流平台衝擊下我國無線電視發展策略─以民視為例 [碩士論文，國立臺灣師範大學]。華藝線上圖書館。 https://doi.org/10.6345/NTNU202200848 陳人傑 ( 2001 )。網路產業競爭政策初探－以網路效應理論爲中心。科技法律透析，13(4)，32-43。https://doi.org/10.7062/STLR.200104.0032 陳信中、劉玉峯、康正男 ( 2014 )。運動贊助與關係行銷整合模式之效益分析。大專體育學刊，16(1)，14-25。https://doi.org/10.5297/ser.1601.002 陳威如、余卓軒 ( 2013 )。平台革命(17版)。商周出版。 陳思年 ( 2022 )。以Facebook的使用者經驗探討元宇宙的成功關鍵 [碩士論文，國立臺灣大學]。華藝線上圖書館。https://doi.org/10.6342/NTU202201542 陳景堯 ( 2006 )。電子商務網站客戶分群研究：以理財網站及網路書店為例 [碩士論文，國立臺灣大學]。華藝線上圖書館。https://doi.org/10.6342/NTU.2006.10366 曾于庭、吳慧卿 ( 2019 )。以關係行銷觀點探討職業運動之企業社會責任。運動管理(43)，41-54。 黃家茹 ( 2020，7月4日)。qpslcm@qq1蘋果日報qpslcm@qq2拆除付費牆，數位訂閱制的趨勢與挑戰。THE NEWS LEN關鍵評論。https://www.thenewslens.com/article/137258 楊哲銘、林威、郭品宜、吳家玉、林淑娟 ( 2023 )。中油Pay會員加油行為分析與流失預測。石油季刊，59(2)，73-86。 葉語蓁、黃上晏（2023）。從價值經營觀點探討直播平台的黏著度。中國廣告學刊，(28)，101-124。https://www.airitilibrary.com/Article/Detail?DocID=18176763-N202304180004-00006 運動筆記 ( 2023 )。關於筆記。運動筆記官方網站。https://biji.co/ 臺大EMBA 20周年報導 ( 2017 )。共同喜好加持，共創商業模式。【臺大EMBA20周年系列報導】共同喜好加持，共創商業模式。https://management.ntu.edu.tw/EMBA/board/email/sn/394 裴超颿 ( 2021 )。知識社群平台治理策略對用戶參與度之影響因素研究 [碩士論文，國立臺灣大學]。華藝線上圖書館。https://doi.org/10.6342/NTU202102738 劉嘉雯、王之弘、林均棻、許宏明 ( 2021 )。線上教學平台之個人化服務與社群媒體行銷對消費者購買意願的影響。管理資訊計算，10，130-139。 https://doi.org/10.6285/mic.202108/sp_02_10.0012 蔡馥陞 ( 2009 )。Online Knowledge Acquisition: The Advantages and Challenges of Internet-Based Surveys。Pan-Pacific Management Review, 12(2), 113-129. https://doi.org/10.30166/ppmr.200907.0002 盧立根 ( 2014 )。個人化顧客支援服務對顧客忠誠度的影響 [碩士論文，國立臺灣大學]。華藝線上圖書館。 盧姸蓉、胡亞平、邱紹群 ( 2023 )。臺灣消費者共創IKEA品牌價值意願之研究。管理資訊計算，12(1)，11-24。https://doi.org/10.6285/mic.202303_12(1).0002 蕭文彬 ( 2015 )。開發以協同創造為基礎的大量個人化服務方法 [碩士論文， 國立清華大學]。華藝線上圖書館。https://doi.org/10.6843/NTHU.2015.00130 蕭文龍 ( 2020 )。統計分析入門與應用：SPSS中文版+SmartPLS 3(PLS-SEM)。(王雅雯主編；第三版)。碁峯資訊。 蕭丞傑 ( 2023 )。線上社群中效能信念、關係品質與協作意願之研究。傳播與社會學刊(65)，31-61。https://doi.org/10.30180/cs.202307_(65).0003 英文文獻 Ababneh, K. I. (2020). Effects of met expectations, trust, job satisfaction, and commitment on faculty turnover intentions in the United Arab Emirates (UAE). The International Journal of Human Resource Management, 31(2), 303-334. https://doi.org/10.1080/09585192.2016.1255904 Aksoy, N. C., Kabadayi, E. T., Yilmaz, C., & Alan, A. K. (2021). A typology of personalisation practices in marketing in the digital age. Journal of Marketing Management, 37(11-12), 1091-1122. https://doi.org/10.1080/0267257x.2020.1866647 Albarran, A., Mierzejewska, B., & Jung, J. (2018). Handbook of media management and economics. Routledge. Arthur, E., Agbemabiese, G. C., Amoako, G. K., & Anim, P. A. (2023). Commitment, trust, relative dependence, and customer loyalty in the B2B setting: the role of customer satisfaction. Journal of Business & Industrial Marketing, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JBIM-08-2022-0375 Bai, H., Liu, J., Bai, W., & Cao, T. (2024). Social pressures and their impact on smartphone use stickiness and use habit among adolescents. Heliyon, 10(7). Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173. Benlian, A. (2015). Web Personalization Cues and Their Differential Effects on User Assessments of Website Value. Journal of Management Information Systems, 32(1), 225-260. https://doi.org/10.1080/07421222.2015.1029394 Berry, L. L. (2002). Relationship marketing of services perspectives from 1983 and 2000. Journal of relationship marketing, 1(1), 59-77. Berry, L. L., & Parasuraman, A. (2004). Marketing services: Competing through quality. Simon and Schuster. Carson, A. (2015). Behind the newspaper paywall–lessons in charging for online content: a comparative analysis of why Australian newspapers are stuck in the purgatorial space between digital and print. Media, culture & society, 37(7), 1022-1041. Casaló, L., Flavián, C., & Guinalíu, M. (2008). The role of perceived usability, reputation, satisfaction and consumer familiarity on the website loyalty formation process. Computers in Human behavior, 24(2), 325-345. Casero-Ripollés, A., & Izquierdo-Castillo, J. (2013). Between decline and a new online business model: The case of the Spanish newspaper industry. Journal of media business studies, 10(1), 63-78. https://doi.org/https://doi.org/10.1016/j.elerap.2019.100920 Chandra, S., Verma, S., Lim, W. M., Kumar, S., & Donthu, N. (2022). Personalization in personalized marketing: Trends and ways forward. Psychology & Marketing, 39(8), 1529-1562. https://doi.org/10.1002/mar.21670 Chellappa, R. K., & Sin, R. G. (2005). Personalization versus privacy: An empirical examination of the online consumer’s dilemma. Information technology and management, 6, 181-202. Chen, Y.-H., Chien, S.-H., Wu, J.-J., & Tsai, P.-Y. (2010). Impact of signals and experience on trust and trusting behavior. Cyberpsychology, Behavior, and Social Networking, 13(5), 539-546. Chiang, H.-S., & Hsiao, K.-L. (2015). YouTube stickiness: the needs, personal, and environmental perspective. Internet Research, 25(1), 85-106. Chiu, C.-M., Lin, H.-Y., Sun, S.-Y., & Hsu, M.-H. (2009). Understanding customers' loyalty intentions towards online shopping: an integration of technology acceptance model and fairness theory. Behaviour & information technology, 28(4), 347-360. Cordelia, A. (2006). Transaction costs and information systems: does IT add up? Journal of information technology, 21(3), 195-202. Cui, Y., Mou, J., Cohen, J., Liu, Y., & Kurcz, K. (2020). Understanding consumer intentions toward cross-border m-commerce usage: A psychological distance and commitment-trust perspective. Electronic Commerce Research and Applications, 39, 100920. Dahlman, C. J. (1979). The problem of externality. The journal of law and economics, 22(1), 141-162. Dai, Q. Z. (2023). Understanding how platform modularity enhances network effects. Electronic Markets, 33(1), Article 40. https://doi.org/10.1007/s12525-023-00660-5 De Figueiredo, J. M. (2000). Finding sustainable profitability in electronic commerce. MIT Sloan Management Review, 41(4), 41. https://www.proquest.com/scholarly-journals/finding-sustainable-profitability-electronic/docview/224966447/se-2?accountid=14229 DeVellis, R. F. (1991). Applied social research methods series. Scale development: Theory and applications, 26. Dubelaar, C. (2003). Impact of Interactivity on the Stickiness of Online Gift. Journal of Asia Pacific Marketing, 2, 2. Eisenmann, T., Parker, G., & Van Alstyne, M. W. (2006). Strategies for two-sided markets. Harvard business review, 84(10), 92. Esteller-Cucala, M., Fernandez, V., & Villuendas, D. (2020). Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware of-A Spotlight on the Automotive Sector Websites. Frontiers in Artificial Intelligence, 3, Article 20. https://doi.org/10.3389/frai.2020.00020 Evans, J. S. B. (2003). In two minds: dual-process accounts of reasoning. Trends in cognitive sciences, 7(10), 454-459. Evans, J. S. B. (2008). Dual-processing accounts of reasoning, judgment, and social cognition. Annu. Rev. Psychol., 59, 255-278. Facin, A. L. F., Gomes, L. A. d. V., Spinola, M. d. M., & Salerno, M. S. (2016b). The Evolution of the Platform Concept: A Systematic Review. Ieee Transactions on Engineering Management, 63(4), 475-488. https://doi.org/10.1109/TEM.2016.2593604 Fitzsimmons, J. A., Fitzsimmons, M. J., & Bordoloi, S. (2019). Service Management: Operations, Strategy, Information Technology. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50. Gal-Or, E., & Shi, Q. N. (2022). Designing Entry Strategies for Subscription Platforms. Management Science, 68(10), 7597-7613. https://doi.org/10.1287/mnsc.2021.4251 Gansser, O. A., Boßow-Thies, S., & Krol, B. (2021). Creating trust and commitment in B2B services. Industrial Marketing Management, 97, 274-285. https://doi.org/https://doi.org/10.1016/j.indmarman.2021.07.005 Gao, T., Sirgy, M. J., & Bird, M. M. (2005). Reducing buyer decision-making uncertainty in organizational purchasing: can supplier trust, commitment, and dependence help? Journal of Business Research, 58(4), 397-405. Gassmann, O., Frankenberger, K., & Csik, M. (2014). Revolutionizing the business model. Management of the fuzzy front end of innovation, 89-97. Gefen D, Karahanna E, Straub DW (2003) Trust and TAM in online shopping: an integrated model. MISQ 27(1):51–90 Ghasemaghaei, M., Hassanein, K., & Benbasat, I. (2019). Assessing the design choices for online recommendation agents for older adults: older does not always mean simpler information technology. MIS quarterly, 43(1), 329-346. Gupta, S., Kohavi, R., Tang, D., Xu, Y., Andersen, R., Bakshy, E., Cardin, N., Chandran, S., Chen, N., Coey, D., Curtis, M., Deng, A., Duan, W., Forbes, P., Frasca, B., Guy, T., Imbens, G. W., Jacques, G. S., Kantawala, P., . . . Yashkov, I. (2019). Top Challenges from the first Practical Online Controlled Experiments Summit. SIGKDD Explor. Newsl., 21(1), 20–35. https://doi.org/10.1145/3331651.3331655 Ha, J.-P., Lee, K., & Ok, G. (2015). From development of sport to development through sport: A paradigm shift for sport development in South Korea. The international journal of the history of sport, 32(10), 1262-1278. Habbal, A., Ali, M. K., & Abuzaraida, M. A. (2024). Artificial Intelligence Trust, Risk and Security Management (AI TRiSM): Frameworks, applications, challenges and future research directions. Expert Systems with Applications, 240, 122442. Hair, J. F., Anderson, R. E., Babin, B. J., & Black, W. C. (2010). Multivariate data analysis: A global perspective (Vol. 7). Hjarvard, Stig, and Aske Kammer. 2015. ““Online News: Between Private Enterprise and Public Subsidy.” Media, Culture & Society 37 (1): 115–123. doi:10.1177/0163443714553562. Hodgkinson, G. P., & Clarke, I. (2007). Conceptual note: Exploring the cognitive significance of organizational strategizing: A dual-process framework and research agenda. Human Relations, 60(1), 243-255. Hu, L. X., Min, Q. F., Han, S. N., & Liu, Z. Y. (2020). Understanding followers' stickiness to digital influencers: The effect of psychological responses. International Journal of Information Management, 54, Article 102169. https://doi.org/10.1016/j.ijinfomgt.2020.102169 Kalaignanam, K., Kushwaha, T., & Rajavi, K. (2018). How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows. Journal of retailing, 94(3), 265-279. https://doi.org/https://doi.org/10.1016/j.jretai.2018.05.001 Karakoç, B., Ersoy, A., & Yanar, N. (2022). Relationship Between Perceptions Regarding Service Quality And Commitment To Sports Among Sports Centres Members. Synesis, 14(2), 174-194. <Go to ISI>://WOS:001031741300003 Katz, M. L., & Shapiro, C. (1985). Network externalities, competition, and compatibility. The American economic review, 75(3), 424-440. Kim, J. W., James, J. D., & Kim, Y. K. (2013). A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions. Sport Management Review, 16(2), 173-185. https://doi.org/10.1016/j.smr.2012.08.004 Kim, Y. K., & Trail, G. (2011). A conceptualframework for understanding relationshipsbetween sport consumers and sport organizations: A relationship quality approach. Journal of Sport Management, 25(1), 57-69. Kobsa, A. (2007). Privacy-enhanced personalization. Communications of the ACM, 50(8), 24-33. Kohavi, R., Tang, D., & Xu, Y. (2020). Trustworthy online controlled experiments: A practical guide to a/b testing. Cambridge University Press. Komiak, S. Y., & Benbasat, I. (2006). The effects of personalization and familiarity on trust and adoption of recommendation agents. MIS quarterly, 941-960. Köster, A., Matt, C., & Hess, T. (2021). Do All Roads Lead to Rome? Exploring the Relationship Between Social Referrals, Referral Propensity and Stickiness to Video-on-Demand Websites. Business & Information Systems Engineering, 63(4), 349-366. https://doi.org/10.1007/s12599-020-00660-1 Kour, G., & Chhabria, B. (2022). Understanding platform strategies for consumer stickiness on OTT platforms. Journal of Indian Business Research, 14(4), 540-555. https://doi.org/10.1108/jibr-04-2021-0122 Krueger, A. B. (2019). Rockonomics: A backstage tour of what the music industry can teach us about economics and life. Currency. Larsen, N., Stallrich, J., Sengupta, S., Deng, A., Kohavi, R., & Stevens, N. T. (2023). Statistical challenges in online controlled experiments: A review of a/b testing methodology. The American Statistician, 1-15. Li D, Browne GJ, Chau PY (2006) An empirical investigation of web site use using a commitment-based model. Decis Sci 37(3), 427–444. Li, D., Browne, G. J., & Wetherbe, J. C. (2006). Why do Internet users stick with a specificWebsite? A relationship perspective. International Journal of Electronic Commerce,10(4), 105-141. Li, Y., Li, X. L., & Cai, J. L. (2021). How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective. Journal of Retailing and Consumer Services, 60, Article 102478. https://doi.org/10.1016/j.jretconser.2021.102478 Liang, T. P., Chen, H. Y., Du, T. M., Turban, E., & Li, Y. W. (2012). Effect Of Personalization On The Perceived Usefulness Of Online Customer Services: A Dual-Core Theory. Journal of Electronic Commerce Research, 13(4), 275-288. <Go to ISI>://WOS:000314526400001 Liang, T.-P., Lai, H.-J., & Ku, Y.-C. (2006). Personalized content recommendation and user satisfaction: Theoretical synthesis and empirical findings. Journal of Management Information Systems, 23(3), 45-70. Lin, H. F. (2007). The role of online and offline features in sustaining virtual communities: an empirical study. Internet Research, 17(2), 119-138. Lin, J. C.-C. (2007). Online stickiness: its antecedents and effect on purchasing intention. Behaviour & information technology, 26(6), 507-516. Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An Integrative Model Of Organizational Trust. Academy of management review, 20(3), 709-734. https://doi.org/10.5465/amr.1995.9508080335 McKnight, D. H., & Chervany, N. L. (2001). What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology. International journal of electronic commerce, 6(2), 35-59. http://www.jstor.org/stable/27751012 Menon, N., Konana, P., Browne, G., & Balasubramanian, S. (1999). Understanding trustworthiness beliefs in electronic brokerage usage. ICIS 1999 Proceedings, 63. Mittal, B., & Lassar, W. M. (1996). The role of personalization in service encounters. Journal of retailing, 72(1), 95-109. Moorman, C., Deshpandé, R., & Zaltman, G. (1993). Factors Affecting Trust in Market Research Relationships. Journal of marketing, 57(1), 81-101. https://doi.org/10.1177/002224299305700106 Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations. Journal of Marketing Research, 29(3), 314-328. https://doi.org/10.1177/002224379202900303 Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of marketing, 58(3), 20-38. Myllylahti, Merja. 2016. “Evolving Funding Models of News Publishers and Public Service Media.” NORDICOM-Information 38 (1), 25–29. Oberoi, P., Patel, C., & Haon, C. (2017). Technology sourcing for website personalization and social media marketing: A study of e-retailing industry. Journal of Business Research, 80, 10-23. https://doi.org/10.1016/j.jbusres.2017.06.005 Olsen, R. K., Kammer, A., & Solvoll, M. K. (2020). Paywalls’ impact on local news websites’ traffic and their civic and business implications. Journalism Studies, 21(2), 197-216. Olsson, H. H., Bosch, J., & Fabijan, A. (2017). Experimentation that matters: a multi-case study on the challenges with A/B testing. Software Business: 8th International Conference, ICSOB 2017, Essen, Germany, June 12-13, 2017, Proceedings 8, Ozuem, W., Willis, M., Howell, K., Ranfagni, S., & Rovai, S. (2024). Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory. Internet Research, 34(3), 784-809. Pappas, I. O., Kourouthanassis, P. E., Giannakos, M. N., & Lekakos, G. (2017). The interplay of online shopping motivations and experiential factors on personalized e-commerce: A complexity theory approach. Telematics and informatics, 34(5), 730-742. Picard, R. G. (2014). New approaches to paid digital content. Reuters institute digital news report, 80-82. Pizam, A. (2015). Lifestyle hotels: Consistency and uniformity vs. individuality and personalization. Porter, M. E. (1985). Competitive strategy: Creating and sustaining superior performance. In: New York: Free Press. Pritchard, M. P., Havitz, M. E., & Howard, D. R. (1999). Analyzing the commitment-loyalty link in service contexts. Journal of the Academy of Marketing Science, 27(3), 333-348. https://doi.org/10.1177/0092070399273004 Ricotta, F., & Costabile, M. (2007). Customizing customization: A conceptual framework for interactive personalization. Journal of interactive marketing, 21(2), 6-25. Rochet, J.-C., & Tirole, J. (2003). Platform competition in two-sided markets. Journal of the european economic association, 1(4), 990-1029. Rochet, J.-C., & Tirole, J. (2004). Two-sided markets: An overview. Institut d’Economie Industrielle working paper, 1-44. Rotter, J. B. (1967). A new scale for the measurement of interpersonal trust. Journal of personality. Sahni, N. S., Wheeler, S. C., & Chintagunta, P. (2018). Personalization in email marketing: The role of noninformative advertising content. Marketing Science, 37(2), 236-258. Shapiro, C., & Varian, H. R. (1999). Information rules: A strategic guide to the network economy. Harvard Business Press. Tam, K. Y., & Ho, S. Y. (2006). Understanding the impact of web personalization on user information processing and decision outcomes. MIS quarterly, 865-890. Tran, T. P., Wen, C., & Gugenishvili, I. (2023). Exploring the relationship between trusts, likability, brand loyalty, and revisit intentions in the context of Airbnb. Journal of Hospitality and Tourism Technology, 14(4), 540-556. https://doi.org/10.1108/jhtt-09-2021-0270 Tsai, M.-C., Chen, M.-L., & Hung, S.-H. (2023). Using Relationship Marketing to Examine the Inertia Behavior in Chinese Sport/Leisure Consumption - A Data Analytics Approach. 戶外遊憩研究, 36(3), 101-124. https://doi.org/10.6130/jors.202309_36(3).0004 Tyrväinen, O., Karjaluoto, H., & Saarijärvi, H. (2020). Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail. Journal of Retailing and Consumer Services, 57, Article 102233. https://doi.org/10.1016/j.jretconser.2020.102233 Urban, S., Sreenivasan, R., & Kannan, V. (2016). It’s all a/bout testing: The Netflix experimentation platform. The Netflix Tech Blog. Voss, K. E., Tanner, E. C., Mohan, M., Lee, Y.-K., & Kim, H. K. (2019). Integrating reciprocity into a social exchange model of inter-firm B2B relationships. Journal of Business & Industrial Marketing, 34(8), 1668-1680. https://doi.org/10.1108/JBIM-07-2018-0219 Wang, W. T., Wang, Y. S., & Liu, E. R. (2016). The stickiness intention of group-buying websites: The integration of the commitment-trust theory and e-commerce success model. Information & Management, 53(5), 625-642. https://doi.org/10.1016/j.im.2016.01.006 Williams, A. T. (2016.2.29). Early digital subscription models. American Press Institute.Retrieved from:https://americanpressinstitute.org/early-digital-subscription-models/ Wu, J. N., Liu, L., & Cui, T. T. (2021). What drives consumer website stickiness intention? The role of website service quality and website involvement. International Journal of Services Technology and Management, 27(3), 189-208. <Go to ISI>://WOS:000655134000002 Xia, L. (2002). Affect as information: the role of affect in consumer online behaviors. ACR North American Advances. Xu, C., Ryan, S., Magro, M., & Wen, C. (2012). Why do people stick with a specific social networking site? An integrated relationship and uses gratification perspective. Xu, F., Qi, Y., & Li, X. (2018). What affects the user stickiness of the mainstream media websites in China? Electronic Commerce Research and Applications, 29, 124-132. https://doi.org/https://doi.org/10.1016/j.elerap.2018.05.001 Yen, C. H., Hsu, M. H., & Chang, C. M. (2013). Exploring the online bidder's repurchase intention: a cost and benefit perspective. Information Systems and E-Business Management, 11(2), 211-234. https://doi.org/10.1007/s10257-012-0201-0 Young, S. W. (2014). Improving library user experience with A/B testing: Principles and process. Weave: Journal of Library User Experience, 1(1). Youssef, Y. M. A., Johnston, W. J., AbdelHamid, T. A., Dakrory, M. I., & Seddick, M. G. S. (2018). A customer engagement framework for a B2B context. Journal of Business & Industrial Marketing, 33(1), 145-152. https://doi.org/10.1108/JBIM-11-2017-0286 Yuan, Y., Lai, F., & Chu, Z. (2019). Continuous usage intention of Internet banking: a commitment-trust model. Information Systems and e-Business Management, 17, 1-25. Zott, C., Amit, R., & Donlevy, J. (2000). Strategies for value creation in e-commerce:: best practice in Europe. European Management Journal, 18(5), 463-475. | - |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/95666 | - |
| dc.description.abstract | 在數位時代中，網路平台已成為我們生活不可或缺的一部分，扮演著重要的角色。近年來，隨著運動意識的提升，臺灣的運動服務業及相關消費比例持續增加。運動平台的出現提供運動愛好者提供了交流和學習的重要空間，同時對相關產業創造巨大商業價值。然而，本土研究對於運動平台的討論相對缺乏。本研究以「運動筆記」平台為個案，其為現今臺灣流量第一的運動平台，旗下經營籃球、健行等運動社群，專門媒合跑者與賽事兩方，提供跑者賽事資訊及互相交流之空間。本研究以此為個案，探討運動平台在運動領域的應用與發展，分析其個人化服務策略如何影響用戶黏著意圖，以補足文獻之缺口，並作出對產業建議。
本研究目的為: 一、了解運動筆記推行個人化服務，對用戶黏著意圖的影響。二、了解運動筆記原網站服務，對用戶黏著意圖的影響。三、瞭解承諾-信任的調節效果，在運動筆記推行個人化服務對用戶黏著意圖之影響程度是否具有顯著性。本研究採用量化研究方式，結合「雙核心理論」、「承諾-信任模型」，探討運動平台個人化服務對平台用戶黏著度影響。 本研究發現如下: 一、個人化服務對黏著意圖具備正向的影響力(β = .583, p < .001)；二、原網站服務對黏著意圖具備正向的影響力(β = .566, p < .001)；三、信任對承諾有顯著正向影響，但承諾作為調節變數的效果不顯著，表明其調節作用有限，然在進一步控制變數之情況下，本研究發現在原網站服務中，承諾作為調節變數具備顯著調節效果，且用戶年收入與使用運動筆記網站之年資是發展用戶黏著意圖相關策略之重要變項。本研究期望能為臺灣乃至全球的運動平台提供有價值的見解策略建議，從而推動運動產業的市場發展。 | zh_TW |
| dc.description.abstract | In the digital age, platforms are crucial, especially with the rising fitness awareness and increasing sports-related consumption in Taiwan. Sports platforms offer important spaces for interaction and learning for enthusiasts, creating significant commercial value. However, local research on sports platforms is limited. This study examines the "Sports Note" platform, Taiwan's leading sports platform, focusing on its personalized service strategies and their impact on user stickiness intention, filling a gap in the literature and providing industry recommendations.
The objectives are: (1) to understand the impact of personalized services on user stickiness intention; (2) to analyze if the Sports Note should implement personalized services through online experiments; (3) to understand the moderating effect of commitment-trust. Using quantitative research, combining "Dual-Core Theory" and the "Commitment-Trust Model," this study explores the impact of personalized services on user stickiness. This study reveals that personalized services have a significant positive impact on user retention intentions (β= .583, p < .001), and original website services also positively influence retention (β = .566, p < .001). While trust positively affects commitment, commitment's role as a moderating variable is limited. However, when controlling for additional variables, commitment shows a significant moderating effect in the context of original website services. Moreover, users' annual income and experience using sports note websites are crucial variables for developing user retention strategies. | en |
| dc.description.provenance | Submitted by admin ntu (admin@lib.ntu.edu.tw) on 2024-09-15T16:41:57Z No. of bitstreams: 0 | en |
| dc.description.provenance | Made available in DSpace on 2024-09-15T16:41:57Z (GMT). No. of bitstreams: 0 | en |
| dc.description.tableofcontents | 謝誌 i
摘要 ii Abstract iii 目次 iv 圖次 vii 表次 viii 第壹章 緒論 1 第一節 研究背景 1 第二節 研究動機 2 第三節 研究目的 4 第四節 研究問題 4 第五節 操作性名詞定義 5 第貳章 文獻回顧 6 第一節 運動筆記個案簡介 6 第二節 運動平台 7 第三節 個人化服務 9 第四節 雙核心理論 13 第五節 承諾-信任模型理論 15 第六節 黏著意圖 21 第七節 本章總結 25 第參章 研究方法 26 第一節 研究架構 26 第二節 研究假設 27 第三節 研究流程 27 第四節 研究對象與抽樣方法 28 第五節 研究範圍 29 第六節 研究工具 30 第七節 資料處理 31 第八節 信效度檢驗 33 第九節 同質性檢定 41 第十節 研究限制 41 第四章 結果與討論 42 第一節 運動筆記個人化服務對黏著意圖影響 42 第二節 承諾-信任模型調節效果檢驗 49 第三節、研究假設驗證 55 第五章 結論與建議 57 第一節 結論 57 第二節 建議 58 參考文獻 60 附錄 77 附錄一、個人化服務對平台用戶黏著意圖學術用調查問卷 77 附錄二、運動筆記平台用戶網站黏著意圖學術用調查問卷 80 附錄三、數位調查問卷 83 | - |
| dc.language.iso | zh_TW | - |
| dc.title | 運動平台個人化服務對使用者黏著意圖之影響 －以運動筆記為例 | zh_TW |
| dc.title | The Impact of Personalized Services of Sports Platforms on User Stickiness Intention － A Case Study of Sports Note. | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 112-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 王豐家;蕭嘉惠 | zh_TW |
| dc.contributor.oralexamcommittee | Fong-Jia Wang;Chia-Huei Hsiao | en |
| dc.subject.keyword | 運動平台,個人化服務,雙核心理論,承諾-信任模型,運動產業, | zh_TW |
| dc.subject.keyword | Sports platform,Personalized service,Dual-Core Theory,Commitment-Trust Model,Sports industry, | en |
| dc.relation.page | 89 | - |
| dc.identifier.doi | 10.6342/NTU202403792 | - |
| dc.rights.note | 同意授權(限校園內公開) | - |
| dc.date.accepted | 2024-08-14 | - |
| dc.contributor.author-college | 共同教育中心 | - |
| dc.contributor.author-dept | 運動設施與健康管理碩士學位學程 | - |
| 顯示於系所單位： | 運動設施與健康管理碩士學位學程 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-112-2.pdf 授權僅限NTU校內IP使用（校園外請利用VPN校外連線服務） | 2.03 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。