電子煙如何成為日常：針對我國高中職學生的質性研究初探

Abstract

因應我國《菸害防制法》修正與電子煙相關管理政策發展，並考慮到我國高中職在學學生對電子煙的可近性與使用意圖，本研究欲針對我國高中職在學青少年對於電子煙傳播訊息的經驗與想法進行半結構式深度訪談，招募符合以下背景受訪者：(1)我國高中職在學學生，且年齡為15至17歲；(2)曾接觸電子煙傳播訊息，不論訊息來源為家人、朋友、商家或自行搜尋，共訪談12位。 本研究旨在了解我國高中職在學青少年接觸的電子煙訊息及對訊息的想法，藉以貼近探討這個因年齡與身分而成為潛在電子煙易感族群的電子煙傳播訊息的認知面向、程度與方式，及整體影響因素，協助政策與學術發展貼近學生需求的電子煙傳播訊息說明與管理方式。 本研究發現日常感之建立乃影響我國高中職在學青少年如何理解與經驗電子煙之核心所在。當代電子煙傳播訊息大量發生於青少年長時間浸淫的社交媒體，並結合線下世界的同儕網絡文化，塑造青少年對電子煙的日常感，甚至成功進入過往不接觸傳統紙菸的青少年圈子。青少年不僅將電子煙視為日常生活一環，也繼續在日常生活使用的社交媒體上傳播電子煙相關訊息，日復一日強化青少年族群對於電子煙之日常感，導致防制政策的介入困難。 我國2023年起已全面禁止使用電子煙，然政府當前的執法力道及教育策略能否決定青少年脫離電子煙的日常感，實為關鍵。再者，本研究完成於政策禁用電子煙之前夕，貼近呈現具新穎、變化快速、且缺乏法規管理之新興物質如何透過同儕及社交媒體等科技傳播進入青少年的日常世界，提供未來面對新興物質之政策參考，並達到早期預警之效果。

This research conducts a qualitative investigation and aims to examine the experiences relating to disseminating messages of e-cigarettes among high school students in Taiwan in order to inform the future Tobacco Hazards Prevention Act and the regulation of e-cigarettes after considering the high accessibility and Potential intention of e-cigarettes among high school students in our country. This research recruits those who are both: (1) high school student in Taiwan and age 15 ~17 years old. (2) have seen disseminating messages of e-cigarettes. This qualitative research helps to understand the perceptions of e-cigarettes’ information and the relevant experiences among high school students. In so doing, this research identifies the key factors associating with perceptions of disseminating messages of e- cigarette with a purpose of providing empirical basis to enable an effective policy of e- cigarette’s disseminating messages. The research found that a sense of becoming quotidian is the core regarding high school students use e- cigarettes in Taiwan. These messages form the quotidian sense of teens toward the e- cigarettes are through the social media which teens have been immersed themselves in, one thing led to another, the quotidian sense of e- cigarettes make teens to see e- cigarettes as a usual part of daily life; thus, the teens would keep spreading the disseminating messages of e-cigarettes on the social media in daily life, which reinforces the quotidian sense of e- cigarettes on the teens repeatedly; furthermore, the ungoverned characteristic and the interactions on social media make e- cigarettes able to reach the teens who have never smoked cigarettes. The quotidian sense of e-cigarettes could cause difficulties of the implement of preventive interaction of e- cigarettes. In Taiwan, we have started to forbid the e-cigarettes in any use since 2023. However, whether the execution of the relating laws and the education policy can break away the quotidian sense of e- cigarettes for teens would be the key. Furthermore, this research is completed before the prohibition of e-cigarettes, so the findings share a lot of characteristics with the new substance like raipd changing or incapable law enforcement and how the new substance get into the daily life of teenagers through the peer influences or the emerging technology like social media; so that this research can inform future policy interventions to creat early warning effects.