江蘇東升機電工程有限公司發展戰略優化研究

Abstract

隨著國家對經濟發展、城市建設及環保要求的日益重視，照明工程行業作為城市建設的重要組成部分，其發展趨勢與國家政策、市場需求緊密相連。江蘇東升機電工程有限公司作為照明工程行業的領軍企業，面臨著國內外同行業的激烈競爭。本研究以江蘇東升機電工程有限公司為研究物件，深入探討其在照明工程行業中的發展戰略優化問題。 本研究首先通過疏理國內外關於企業發展策略的理論文獻，為研究提供了堅實的理論基礎和廣泛的研究背景。在此基礎上，結合照明工程行業的特性和市場動態，詳細分析了東升機電工程有限公司現行發展戰略中存在的核心問題，如市場定位不夠精準、產品創新力度不足、組織結構僵化以及人力資源管理落後等。 通過使用SWOT分析、PEST分析以及其他相關的分析手段，我們能夠深入地探索企業的內在價值、競爭力、潛在的風險與挑戰。通過這種分析，我們可以有效地改善企業的發展策略，並且能夠給出有效的決策建議。 本研究提出了一系列具有針對性的發展戰略優化建議。這些建議旨在説明東升機電工程有限公司更好地適應市場變化，提升核心競爭力，實現可持續發展。此外，這些建議也為照明行業的其他公司提供了寶貴的指導，幫助它們更好地制定和調整發展戰略。 研究成果對於推動江蘇東升機電工程有限公司乃至整個照明工程行業的健康發展具有重要的學術價值和實踐意義。

With the increasing emphasis on economic development, urban construction, and environmental protection requirements, the lighting engineering industry, as an important component of urban construction, is closely linked to national policies and market demand. As a leading enterprise in the lighting engineering industry, Jiangsu Dongsheng Electromechanical Engineering Co., Ltd. is facing fierce competition from domestic and foreign peers. This study takes Jiangsu Dongsheng Electromechanical Engineering Co., Ltd.Exploring the optimization of its development strategy in the lighting engineering industry, the research object is deeply examined. This research, which reviews the theoretical literature on enterprise development strategies both domestically and internationally, provides a strong theoretical basis and a broad research background. By combining this with the characteristics and market dynamics of the lighting engineering industry, it thoroughly examines the core issues in Dongsheng Electromechanical Engineering Co.'s current development strategy., Ltd.Inadequate market positioning, inadequate product innovation, a rigid organizational structure, and backward human resource management - these are all issues. This study employs strategic analysis tools such as SWOT and PEST to thoroughly assess the company's strengths, weaknesses, opportunities, and threats. Not only does this provide a scientific basis for optimizing development strategies, but it also serves as a guide for future strategic modifications. To gain a more thorough understanding of the company's internal and external conditions, these analyses are essential.

This study proposes a series of targeted development strategy optimization recommendations. These recommendations are aimed at helping Dongsheng Electromechanical Engineering Co., Ltd.Adapting to market shifts, strengthening core competitiveness, and attaining sustainable growth are all essential. Additionally, these proposals offer valuable references and lessons for other lighting engineering firms when devising or modifying their development plans. The academic and practical implications of the research findings for the flourishing of Jiangsu Dongsheng Electromechanical Engineering Co. are of great importance., Ltd. and even the entire lighting engineering industry.